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The Power Of Storytelling: How To Move People

The ability to tell a story well can literally transform your life. It can land you a job in a crowded applicant pool, make you stand out on a first date, or be the difference between your business succeeding and failing. Today, I have a very special breakdown on storytelling not just because storytelling is so important to charisma into life but because I am actually in the breakdown as the interviewer and the person that I’m interviewing is, without exaggeration, one of the people that I most admire on this planet. His name is Scott Harrison and as the founder of Charity: Water, he’s helped raise over 100 million dollars by telling stories for a good cause.

In his own words… We can’t imagine 660 million anything or quantity of anything let alone people without clean water. There’s no connection so what we’ve been intentionally doing, over 11 years now, is telling stories of individual people — one of the 663 million names, faces, hopes, dreams— So in this video, you are going to learn three of the most important principles that will help you to tell more engaging stories in any environment. And I need to warn you beforehand, these stories that are told in this video are heavy and they contain really sad but important messages which is necessary when you’re talking about the truth of why Charity: Water exists.

I’m also going to let the clips run a bit longer so that you can hear a bigger part of the story uninterrupted and then I’ll comment later.

Here we go. As things had it, I happened to be in a five-dollar-a-night hotel room in Ethiopia, I was with a few donors — a small group — I was sitting in the kitchen of this hotel and the hotel owner walks out recognizes me because we’ve been doing work in this region for a while and just sits down and, unprompted, starts telling me a story about a woman who lived in his village in a remote area of about 3,000 people and he said all the women used to walk for water for eight hours a day and they would have these heavy clay pots that they would carry on their back and he said, “One day, one of the women in my village named Letuc Eris,” he had her named, “walks back into the village and she slips and falls and she breaks her clay pots and all the water spills out into the dust,” and he said, “she hung herself and she didn’t go back for more water.” He said, “We found her body swinging from this tree in our village.” And then I remember he kind of paused to watch the story’s effect on us and he said, “The work you’re doing is important.

Keep it up,” and he just disappeared back into the kitchen. So obviously, this story is heartbreaking but there’s more going on here than just that. An important principle of storytelling is that when telling a story in the first person — meaning you’re talking about yourself — you want to take the listener on the same emotional journey that you experienced. So Scott tells the story with this pause from the innkeeper at this moment because that is what you need to absorb what he just said just as he did in the moment when he heard it.

As he continues, he also talks about his emotional response and mentioned that he doubted the truth of this story just as the listener might.

There’s a temptation though to jump ahead when you’re telling stories — to tell the listener what you learned by the end of the story as you’re telling it; do not do that. If you slow down and you take people on the same winding journey that you went on, stories connect much more. Just watch. And I remember sitting there with a group of five people like, “What?” You feel like you got hit with a ton of bricks and then you start doubting it, “Is that story really true?
Just tell the international donors a sad story; make us feel great about the work that we’re doing?” But I just couldn’t really shake the idea, like, that picture of a woman who had slipped and fallen like all of us have done and was in such despair in her living conditions that she tied a noose around her neck, climbed a tree, and then jumped.

So I sent our partners out to the village and I said, “Can you go to this village and tell me first of all if anyone named Letuc has actually lived there and if it’s true.” And, I don’t know, a couple weeks later, I got an email from one of our partners saying, “Yeah, we went to the village and sadly, it’s a true story. We saw a grave.

We met the family.” So then I asked my wife, “Well, I want to go and live there for a week and—” I want to pause here because there’s another big storytelling point going on which is that — every story needs a near-constant element of mystery to keep the listener engaged. You need to constantly raise questions in the listeners mind and every time you answer one, a new one needs to pop up if you’re going to keep their attention. Scott hits on a bit of mystery right before this by asking, “Was this story of Letuc Eris even true?” And we just found out that it was solving that mystery but he immediately raises another question in the listeners’ mind, specifically — what happens when Scott goes to Ethiopia himself?

So let’s see how it unfolds.

Long story short, I went to the village, I lived there for a week, I wound up meeting the priest that gave her funeral, I saw the pile of rocks behind the church that was her grave, I met her mom, I met her friend that walked with her that day, I wound up writing about it on Medium about the experience, and seeing the tree. It’s kind of this frail tree and I didn’t know before I went into the village that she was 13 so that was a huge shock for me. I was expecting an old lady, and I was kind of imagining this hunched 60-year-old woman who had walked for water her entire life; it’s a 13-year-old girl — a teenager.

And I remember — all these through translators — asking her best friend why she thought she actually did it and hang herself and her best friend said, “She would have been overcome with shame because she broken the clay pot, and she spilled the water.” So that is the main action of the story but it doesn’t end here because the best stories have lessons at the end. Kind of like Aesop’s fables, there’s an overarching point which is shared explicitly in the last portion so you need to know your purpose when sharing a story when you get to this point — what is the audience supposed to take away from your story? Here’s what Scott thinks that we should learn from Letuc Eris’ story. It says that this is an emergency like, “Not not on my watch,” right? Something has to be done where 13-year-oldgirls are not hanging themselves on trees because they didn’t have water and because they broke the clay pot.

The first time I heard Scott tell this story, the lessons stuck with me. It inspired me to donate to Charity: Water and it’s how I got connected with Scott in the first place. Point being, at the end of your stories, don’t just leave people hanging; tell them why they just went on that journey with you and if there is some action that they might want to take, tell them. Anyways, this last story is both emotionally moving and a fantastic model for how to tell the story of a product or a business idea; is the storyof how Charity: Water came up with the idea of donating birthdays. Just listen.
We just stumbled upon this idea of asking people to donate their birthdays and birthdays have become very commercial; a lot of companies profit when a guy like you turns 30.

There’s probably a big dollar sign. And now it’s digital like iTunes and Amazon but before, it’s wallets, ties, socks…
You still may just get a bunch of crap that you don’t want or don’t need, really. Scott begins by setting the frame of the problem and if you’re telling stories for your business or for your product, this is where you must start. Most people, when they’re pitching, want to rush right into what their product does; this is wrong because if there isn’t a problem, we don’t need a solution. So start with the problem that your product solves and how the listener can relate to it; in this case, that people waste so much money on birthdays.

With the problem established, Scott will now continue on to his idea for the solution.

We said, “Look. Today, 660 million people don’t have clean water. What if we could start a movement of birthdays and instead of asking for gifts — when you’re 30 or accepting and you’re throwing a big party for yourself — you would turn your birthday into a giving moment and your friends and your family would give your age in dollars?” Now we have the solution — instead of getting a bunch of stuff you don’t need for your birthday, give.

It sounds awesome but it is still missing something and that is the story of one person because our brains are not wired to process numbers or abstract ideas with the same emotional intensity that we process a single person’s story.
This is where people are moved and I’m going to go at this next bit run on uninterrupted to give the full effect of the story. So I was in Seattle, another long crazy story, but there was a church who had thrown a keg party for us; a young hipster pastor who was like, “I want to show my town that we’re not religious…” so he threw a big keg party one of which raising $500,000 from the town.

I went out to thank the church and speak on a Sunday and at the end, I asked everybody, maybe a thousand people there, to donate their next birthday and just say, “Look, guys. Skip it.

Donate your next birthday to Charity: Water.” An eight-year-old girl, Rachel Beckwith, was in the audience and she donates her ninth birthday which was just a few weeks later, skips the gifts, skips the party, and asks for $9 from everyone she knew. She only raises $220.

Now, her goal was $300 so she was bummed. She told her mom that she was upset that she hadn’t reached her goal and that she would try harder next year. I was in the Central African Republic at the time deep in the jungle. Basically, while I was there, she’s killed in a terrible car crash.

There’s a 20-car pileup on the interstate and a tractor-trailer had lost control; she was the only fatality.

So she was in the back of a car, her mom was in the front, her sister was in the front as well and the tractor-trailer just came into the back of the car and crushed her so I remember landing in New York, turning on my phone, getting serviced again and getting a text from her pastor and her mom talking about this tragedy and the family wanted to reopen the campaign. And just give people a chance to honor Rachael’s last wish and donate nine dollars. So you can imagine a story like this begins to spread through the church community and people begin to give nine dollars then it starts spreading around the Seattle community, starts spreading across the country, across Europe, down into Africa, people in Africa started donating nine dollars hearing about a little girl in Seattle who wanted people in Africa to have clean water more than whatever birthday gifts that she should be expected.

Long story short, about 60,000 complete strangers give $9 or more and Rachel, after passing, winds up going from $220 that she saw to 1.3 million dollars impacting over 35,000 people’s lives.

My wife and I got to take Rachel’s family — her mom, her grandparents, and her pastor — on the one-year anniversary of her death. So exactly a year later to Ethiopia to go village to village to village to village to see all the people that had actually gotten in clean water, so this went from just the intangible to the real and I’ll never forget that trip. Cool thing is now — this happened five years ago — so many of the people that donated nine dollars to Rachael’s campaign not only gave money but were inspired to donate their own birthday; they have now raised over two million dollars so Rachel went from a $200-campaign to now she’s raised over three million dollars impacting over a hundred thousand lives. So, from eight people with clean water to a hundred thousand lives— And then of course, Scott ends with the lesson — how do we make sense of this? What do we take from it?

And I think that’s the power of just the story; her story which, again, speaks to values.

Values of it being the purity of heart of a nine-year-old girl to consider others more important to not succumb to the apathy that so many adults… It’s easy, right?

We see the water crisis like, “What can we do about that?” People don’t have water. I mean, a nine-year-old girl— That’s not okay. Why are kids drinking from swamps if I can do something about it with my birthday? So, remember those three points when you tell stories because like I mentioned, these stories told in this way had a huge impact on me personally and they’ve literally shaped where I’ve spent a good portion of my time, energy, and money.
Now, I happen to have a very special day coming up personally and I have one more message for you about that. …special day that is coming up for me is my birthday and it’s in just a few days on Thursday and I’m turning 30 which, yes, I know I’m extremely old and I’m dealing with that internally but I’m actually also very excited for this birthday because it’s a special one because I get to donate it to Charity: Water.

It’s the first time I’ve ever done this, I’ve been excited about it for months and months, and I feel like it is the perfect one to do it because $30 happens to be the amount of money that gets one person clean water for years and years. So I’m trying to raise $30,000; that would get 1,000 people clean water which would be like the greatest birthday present for me ever but also just something really awesome to do so if you want to donate, there’s a link in the description below for my birthday. Ben’s birthday was in August; we both turned 30 and it’s all coming together but would really, really appreciate it and just be so quite frankly humbled and honored if you guys would join us in this fundraiser — any amount that you can give is super appreciated not just by us but by the people who are actually receiving the clean water who don’t have it. Also something that I should share with you which is awesome is that we have a link below if you want to donate your birthday.

This is super cool because even if your birthday isn’t coming up in the next week or so, you can go to that link below, drop your name, drop your email and your birthday which might be, say, next June and they will send you an email them being Charity: Water so that you can do the same thing and the average person raises $1,000 from 15 of their closest friends and family which is incredible and the feeling that I have even before starting this campaign is better than any birthday that I’ve had so I hope that you guys decide to join us in this fundraiser.

Regardless, I’m so appreciative of the fact that I’m turning 30 and I have this platform, and my life is sharing the things that I’m learning, the ways in which I am growing, and it’s just kind of evolving with you guys. It’s amazing and I’m at a loss for words which is not something that is normal for me especially when I’m on camera, so I just want to say thank you guys so much for watching the channel.

I hope that you decide to join us in the fundraiser and of course I will see you in the next video and I’ll be 30.

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33 Life-Changing Books Summarized in 20 Minutes

I’ve read over 1,000 non-fiction books in my life, and these 33 are the most powerful life-changing of them all, and they’re all summarized in less than one minute each. So let’s fucking go! This might be the most practical book ever written on simple behavioral change. “Atomic Habits” has three big takeaways. The first is that small lifestyle changes, compound over a long period of time.

So you don’t wanna try to be a completely different person tomorrow, you wanna be 1% better 100 days in a row. The second big takeaway can be summarized with the line, “We don’t rise to the level of our goals, but we fall to the level of our systems.” The idea here is that it’s not about ambition or effort, it’s about creating an environment that makes behavioral change inevitable. And finally, the third takeaway is that habits don’t stick unless we alter our identities.

That means it’s not sufficient to simply change our behavior, but we also have to change how we see ourselves and how we relate to others.”The Expectation Effect” by David Robson. Science shows our expectations can drastically affect how we perceive reality. People who believe they’re capable of doing something are far more likely to do it. People who believe they will heal from an injury or illness do so quicker and more consistently. People who expect medication or therapy to work have a greater chance of that medication or therapy working.

Basically, the mind is a really fucking powerful thing and it affects our bodies and relationships in ways that we don’t fully understand. So you might as well adopt mindsets and beliefs that are most likely to help you. That’s leveraging the expectation effect. What if I told you that stress isn’t always a bad thing, that it could even be a good thing? Well, that’s the argument that Kelly McGonigal makes in this important book.

Stress has a bad reputation. We’re told, “It will kill us, it will traumatize us, it will make us miserable and sad and cry into our ice cream cone.” Well, it depends specifically on what exactly is stressing us.

Is it a meaningful and important challenge that is stressful? Is the stress creating value for you in the world?
After all, stress exists for a reason. It mobilizes us, both physically and mentally. It gets us paying attention, and when directed in a meaningful pursuit, it can help us feel a sense of accomplishment. – [All] Goal! – So you shouldn’t necessarily avoid stress, you should pick the stress that you’re happy to have.

Conventional wisdom tells us to follow our passion. Pick a job you love, and you’ll never work a day in your life, right? “Wrong,” says Cal Newport. The research says that, “We get it backwards.” We don’t do great work at things we love, we tend to love things that we become very good at.

So instead of trying to follow your passion all the time, which let’s be honest, it’s a wishy-washy concept that many people struggle to even define, Newport argues that we should instead be focusing on developing our skills, because you can become passionate about anything, you just need to be good at it first. Did you know this was Steve Jobs favorite book? “The Innovator’s Dilemma” is a phenomenon that occurs in business when the biggest and most successful companies, miss the most obvious opportunities because they’re so invested in older technologies, they can’t justify moving on.

The perfect example of this is Kodak. Did you know that Kodak actually experimented with digital cameras back in 1975?

But they never pursued the technology because they had built up billions of dollars around analog film. 30 years later, Kodak went out of business, why? Digital cameras. “The Innovator’s Dilemma” shows up not only in business, but also in life. Generally, when we miss huge opportunities, it’s not because we weren’t looking for them or weren’t aware of them, it’s because we are benefiting so much from our old tendencies that we let the life-changing opportunity pass us by.

It turns out that the human mind has a number of triggers that cause us to be easily influenced by others and their ideas. Robert Cialdini boils these triggers down into eight categories, and in his seminal book, “Influence,” explains how they’re often used in sales and marketing, but also used by people around us to get what they want from you.

Drawing from examples from religious cults, professors and colleges, teachers, marketing experts and advertisements, this book will change how you see your own decision-making. It’s a must read for anyone interested in psychology, but especially, if you’re in sales and marketing. “4-Hour Workweek,” a book that changed a generation of entrepreneurs.

Ferriss’ big insight is in the nature of how one defines wealth. Instead of becoming wealthy by accumulating expensive possessions, Ferriss defines wealth in terms of freedom and time and the ability to have enriching experiences. With this new definition, the classic arrangement of working for 40 years and then retiring, doesn’t really make a lot of sense.

By leveraging technology, automation and working anywhere in the world, Ferriss describes how you can become part of the new rich or live a wealthy life at a young age on a modest amount of money. Get rich, bitch.

Dopamine is a neurotransmitter that allows us to feel a sense of reward or accomplishment. It’s crucial in motivation and feelings of life satisfaction, but like anything, too much dopamine could be a bad thing. In her book, “Dopamine Nation,” Anne Lembke makes the argument that modern society is overstimulating us and flooding our brains with more dopamine than we were meant to handle. The result is a glut of addictive, compulsive overindulgent behaviors, across the developed world. Basically, we’re all getting fat and sassy.

So how do we combat this? Through abstention intentional challenge and being more mindful of our environments, if you feel like your dopamine levels are through the fucking roof, which you’re on YouTube, so they probably are, then this book is probably useful. Ernest Becker was an obscure academic who wrote this book on his deathbed as he was dying of cancer. Bringing together influences from existential philosophy, Freudian psychology, and Zen Buddhism, Becker argued that death is life’s ultimate motivator, that what gives us a sense of meaning and purpose in our lives is an attempt to create something that will outlive us when we die.

Becker called these our immortality projects and argued that they were the root of not only everything good in our lives, but also everything evil.

Simple piece of science, massive implications. “The Paradox of Choice” tells us that, “When offered more options, we tend to be less satisfied with whatever we choose.” So if I offer you to choose between two candy bars, you’ll pick your favorite and be satisfied. But if I ask you to choose between 10 candy bars, you’ll have more options, but research finds, you’ll be less satisfied with whatever you choose.

In a world that is constantly unlocking more options and abundance for us all, this has wide implications from dating to career choices, to hobbies, to even choosing where to live.

Beware of the paradox of choice. This is a simple book that sums up the most fundamental mindset between people who get rich and people who stay poor. Poor people see money as something to be spent. They try to find and get as much as possible and then use it up until it’s gone. Rich people, on the other hand, see money as something to invest.
Once it’s spent, they look for a good return. This simple difference in mindset can explain all sorts of behavior from what kind of car people drive to, what kind of clothes they wear, to how much they save for retirement, how many credit cards they use. A small book that can be read in an afternoon, but a simple idea that should be internalized by everyone. Fun fact, this dude is broke. Viktor Frankl was an Austrian psychiatrist who was captured by the Nazis and sent to Auschwitz.

Spending the next three years in concentration camps, he somehow managed to survive. And while there, he made an observation, both simple and profound, that the prisoners who had a reason to survive the concentration camps, tended to be the ones who did. He said that, “He got to the point where he could predict which prisoner would die next based on which ones had stopped having hope for the future.” Frankl summed up his conclusion with Nietzsche’s famous maxim, “He who has a why to live can bear almost any how.” Victor’s incredible realization is that while suffering may often be inevitable, as long as we have some higher purpose to grant our suffering, meaning we can not only survive it but grow from it.

I’m not going to throw this one, feels inappropriate.”How to Win Friends & Influence People,” a self-help classic that teaches the completely counterintuitive truth that when you focus on other people, shocking, they will like you more. Unfortunately, our default approach to most relationships is to speak instead of listen, to try to feel seen instead of trying to see the other person.

Carnegie’s book is a simple yet profound explanation that the way to connect with others is to simply open yourself up to being connected with them, and then shut the fuck up and listen better. To be honest, I feel like this should be required reading for every high schooler in the world, but fuck, nobody asked me for these things.

They ask you how you are, you just have to say that you’re fine, and you’re not really fine. – “Start With Why” makes a simple but important point, when choosing what to pursue, start by asking why. That is, ask yourself, what are you optimizing for and what is the primary motivation or purpose? When we align our actions with some higher purpose, we become more motivated and more effective and more resilient to setbacks. This is particularly important within organizations.

Sinek argues that it’s ultimately our why that keeps everyone aligned and on the same page when shit goes South.

Are people mentally weaker than they used to be? Have we become more emotionally fragile? Well, the authors of this incredible book argue yes, and they back it up with a shitload of data. Unfortunately, it seems in the last 15 years, the public has become more emotionally fragile, and particularly, young people are less tolerant of any sort of discomfort or inconvenience that comes their way.

Now, the authors have a number of data-driven explanations for this.

The first one is the rise of helicopter parenting. The assumption that parents need to watch their kids and protect them at all costs. The second one is the philosophy of safetyism. The belief that anything that can cause pain or suffering is ultimately harmful in the long run and can even be traumatic.

The third explanation is lack of play. The past few generations of kids have been so overloaded with schoolwork and extracurricular activities trying to get into a good college that they haven’t had time to be kids, and it turns out that most mental and emotional development and children happens while they’re playing. And finally, there’s everybody’s favorite culprit, social media. I shouldn’t have to explain that one. ”

The Revolt of the Public.” Martin Gurri was an analyst at the CAA when he noticed something was wrong in 2011. It started with wide scale pro-democracy demonstrations in the Middle East, but soon, it spread the populist uprisings across the world with demonstrations in Europe and the Americas. The advent of social media and mobile phones, had made performative political activism possible in a way that had never existed previously.

Before, organizing a protest required a ton of resources, a giant network, marketing and publicity. But today, with the help of a smartphone and a viral post, ad hoc political protests could be started at the drop of a hat.

Now, these new performative protests were markedly different from previous ones. They were unorganized, and while they all advocated for the downfall of the current establishment, they didn’t really propose anything in its place. Gurri calls this new orientation, the periphery versus the center. It’s no longer about right versus left. It’s about establishment versus anti-establishment.

And unfortunately, we’re all caught in the middle. Do you winna throw that one? It’s a nice book. – It is a nice book. Well, we’ll let that one go.

Our parents, no matter how good and well-intentioned, fuck something up. They make mistakes, they have their own issues and quirks. These issues, quirks and mistakes, then imprint themselves on our brains as our love map. Basically, the way we unconsciously understand affection and intimacy. Then as adults, we unconsciously seek out partners that fit into our love maps, thus recreating the failures of mistakes made by our parents.

These failures and mistakes, re-trigger old psychological wounds and make our relationships incredibly emotionally turbulent. The way out of this mess is then to find a partner who is also aware of this process, and you can work together to change both of your behaviors, and essentially correct for the fuck ups made by each other’s parents. In this sense, the power of relationships is that they can literally heal your emotional wounds. This, in a nutshell, is the purpose of romantic love that bongo-bongo time. Do be will.

The most important truths about money are also the most counterintuitive.

This is why “The Psychology of Money,” by Morgan Housel is such an important book. Nobody spends their money rationally. We’re terrible at assessing risk. Financial security only exists if you have more, and being rich and being wealthier, complete contradictions of one another.

Do any of these things make sense, ¿no? Well, read the book and they fucking will. These are just a few of the mind-bending ideas that “The Psychology of Money,” will Un pretzel your brain for. The book is a fascinating ROM through all the fucked-up ways our minds mishandle money, both literally and figuratively. And the highest form of wealth is what you can’t measure.

You don’t winna own the Ferrari, you winna own the feeling of owning a Ferrari. It’s a must read for anyone who wants to get rich and or die trying. Are you one of those people who wishes that you sat down and read like 500 books but never actually did? Well, then you’ll appreciate this sponsor of this video.

Shortform is a book summary app that specializes in personal development and business books.

Now, I know what you’re thinking. You’re thinking, “Mark, I can’t read book summaries, that’s cheating.” Well, I thought the same thing, but then I signed up for Shortform, and I was like, “Okay, shit, this is actually really useful.” I personally love using Shortform for a few different reasons. One is, sometimes I check Shortform first to see if the book is actually worth buying.

You get a nice summary of the ideas in the book, you quick breakdown of the major points, and if they’re good, and they seem interesting, then I go buy the book. Other times I love using Shortform simply for research. Like, if I know there’s a book that I really only wanna read like 10 pages of, but I don’t wanna buy the whole book, well, I can just pull up Shortform, find the relevant section. Shortform is great for refreshing your memory of books that you read years ago, but you kind of forgot what was in them.

And yeah, of course, if you winna pretend like you read 500 books without actually reading 500 books, you can do that too.
I won’t judge. Note, I will completely judge.

So, sign up with the link below, and you’ll get 20% off your first-year membership. And of course, if you hate it, you can cancel anytime. Now, enough about book summaries, let’s get back to book summaries.”Outlive,” by Peter Attia. If you’re watching this, it’s very likely you’re going to die of one of four things, heart disease, cancer, Alzheimer’s, or diabetes. Also, it just happens that all four of these chronic illnesses, are developed very slowly over a long period of time. Now, Peter Attia makes the argument that these four horsemen are so deadly because our current medical system is not designed to manage or prevent chronic diseases, but rather to treat acute diseases, after they’ve already happened.”Outlive” is basically a guide to that prevention, and this book will probably be the gift that I give every single person on their 40th birthday for a long, long time.

This is my personal favorite book about happiness, and trust me, I’ve read pretty much every book on happiness. Dan Gilbert is a psychologist from Harvard, and in his book, he argues that happiness doesn’t function the way we assume it does. Happiness isn’t something you gain or lose based on external events in your life. Rather, your mind will alter how it perceives external events to maintain a consistent modest level of happiness. Put simply, everyone is slightly delusional about the past and future, and this delusion exists to maintain some degree of satisfaction in our lives.

Gilbert calls this the psychological immune system, and argues that people who are miserable, it’s because their psychological immune systems, are failing due to some sort of dysfunctional belief or extreme negative event.

Check it out. Professional poker player, Annie Duke, utilizes her background in poker as a way to teach effective decision-making. And that is, don’t think of it in terms of all or nothing, yes or no, success or failure, but think of decisions in terms of probabilities. Basically, envision your decisions in life as a bunch of bets.

Bets are like little mini experiments designed to see how much you get back for what you invest.

I’ve personally found thinking in terms of probability and making decisions based on expected returns to be one of the most practical and useful skills I’ve ever developed in my life, and not just at the poker table. “Mindset” by Carol Dweck. Dweck is a psychologist at Stanford, and she found that people who believe they can change and get better are the ones who tend to change and get better. And people who believe that they can never change, and that they’re just screwed, well, surprise, surprise, they don’t change, and they spend their lives feeling screwed.

Dweck called these two dispositions a growth mindset and a fixed mindset. And guess what, motherfucker? You wanna have a growth mindset. Daniel Kahneman won a Nobel Prize for his life’s work, and this book summarizes all of it.

Basically, our mind has two systems, system one and system two.

System one is extremely fast, intuitive, and unconscious. System two is slow, methodical, and highly aware. System one is great to generate quick responses in complex situations. It’s what we often think of as our gut instinct.

System one tends to do well in social or emotional situations or predicting outcomes of highly complex circumstances.
System two is great when you need thoroughness and accuracy. You wouldn’t wanna build a rocket or a nuclear plant based on your gut instinct. You build it based on slow methodical system two thinking. Kahneman argues that many of our personal and social problems arise when we misuse our two systems and mistakenly use one instead of the other.

Sometimes we try to overanalyze our emotional problems or feel our way through difficult analytical problems.

Being aware of our systems and what they are good for can help us approach life in a more harmonious way. Nietzsche said, “There are two conflicting moral impulses within us all.” The first is meritocratic. The spoil should go to the victor. If you’re smarter, stronger, faster, more clever, more powerful, you deserve the rewards of your effort and ingenuity.
Nietzsche called this master morality. The second belief system is that we should care for the weak, alleviate people suffering, help the unfortunate, and give special attention and care to those who need it most.

Nietzsche called this slave morality. Master and slaved morality have been in an eternal struggle, both between societies but also within societies for most of human history. Wars have been fought over it, religions have been founded and destroyed because of it, and the modern-day political left and right are the legacies of the impulses towards master and slave morality within us all.

Each has its benefits to society, and each is necessary, but when unchecked by the other, both have the seeds of tyranny and downfall.”Zen Mind, Beginner’s Mind” by Shunya Suzuki is, in my opinion, the best introduction to Buddhist practice and serious meditation that you can come across as a Westerner. Through a series of bite-sized chapters, based on his old lectures, Suzuki takes you step by step through each of the profound realizations that Buddhist thought can lead you to. For instance, that there’s a separation, between the thinking mind and the observing mind. Sure, you have thoughts, but who is it in your mind that is aware that you have thoughts?

Or non-dual awareness, the idea that the separations between anything, is completely subjective and self-invented.

Or the acceptance of the present moment as the only means to alleviate suffering. If you are one of the many Westerners who is booed curious, see what I did there? If you’re Buddhist curious, booed curious, this is an excellent starting point to begin your practice. Yeah.”And Better Angels of Our Nature,” Pinker has painstakingly mapped through both data and anecdotal accounts of the rapid decline in violence across the world the past few centuries. The level of barbarism that we find appalling today, was not only commonplace a few 100 years ago, but in many ways, it was even celebrated.

After clubbing us over the head with data for 500 pages, Pinker then spends the rest of the book theorizing why the world is becoming more peaceful and nonviolent. His ideas range from literacy, increasing people’s capacity for empathy, to technology making people more comfortable and secure, to a more interconnected society requiring more people to rely on one another. It’s a fascinating read from start to finish.

It absolutely changed my view of the world. “Fear and Trembling” by Soren Kierkegaard. The Danish philosopher uses a biblical story of Abraham and Isaac to illustrate a deep psychological truth. And that is that, ultimately, to give our lives any sense of meaning and psychological stability, we must choose to believe certain things matter more than ourselves. And this choice requires what he called a leap of faith. Whether it’s a religion, a family, a relationship, or a career mission, we all must choose, at some point, to give our lives over to something.

And the terrifying thing is that we must do this without knowing if it’s the right thing or not. This is where faith comes in. It’s not that this is a secular book with a religious example, it’s more that this book shows you that nothing is really secular, and all commitments are ultimately religious to some degree or another. “Deep Work” by Cal Newport.
Some work can survive distraction and task-switching, but some work, particularly, creative work or really hard problem-solving, is greatly harmed by distraction and task-switching. Now, the problem Newport argues is that in the modern world of the internet and social media, we are increasingly being swamped in distraction and task-switching. Now, Newport says that, “People who are able to protect their attention and engage what he calls deep work, will have a huge leg up in the 21st century.” He then gives you strategies to deep work into your life. The self-help classic from 20 years ago, “The Power of Now,” argues that most of our suffering occurs because we are fixated on the past or worrying about imaginary futures.

Tolle teaches us to become present in a classic meditative sense, and it turns out once we become good at remaining present, most of our worries, anxieties, and concerns melt away, because we recognize them for what they always were.

Fucking imaginary. “The Blank Slate” by Stephen Pinker. There’s a persistent idea throughout history that people are born perfect and innocent, and that any dysfunction they exhibit later in life is caused by some sort of trauma or injustice. This theory of the blank slate is seductive and has converted many of history’s greatest thinkers, from John Locke to Karl Marx.

But unfortunately, today, we know conclusively that it is simply not true. A great amount of people’s personalities, dispositions, beliefs, and dysfunctions are genetically-driven.

Pinker breaks down the research showing this is true, but he also shows the dramatic, political implications of this. This is an important book for understanding human nature and coming to terms with our prejudices. The world is a chaotic mess and we are surrounded by randomness and unpredictability, yet we don’t like admitting that to ourselves.
So we find patterns and randomness and tell ourselves stories that justify our actions and behaviors. And inevitably, these stories make us look, like a brilliant hero.

The book is full of amusing anecdotes and stories, both fictional and real, of people who were fooled by randomness and managed to convince themselves they knew what they were doing in a completely chaotic and fucked up world. John Gottman is the preeminent relationship researcher in the world on what makes relationships work, and what makes them fail catastrophically. And in his book, “Seven Principles for Making a Marriage Work,” he has uncovered a number of counterintuitive findings.

For example, did you know the happiest couples, don’t resolve all their problems or that compromise isn’t always the answer, or that fighting is sometimes kind of healthy, or that the most predictive part of your relationship isn’t what you communicate, but rather how it’s communicated? Yeah, I didn’t know that shit either till I read this book. Clearly written by a self-absorbed jackass. This juvenile piece of pseudophilosophy argues that, “In the age of information abundance, we all face an existential crisis of choosing what matters.” He goes on to argue that sacrifice is a necessary component of happiness, and that failure and embarrassment, are actually healthy experiences that we should all embrace.

It’s sold like 15 million copies, so clearly, people give way too many fucks. But the author is extremely handsome, so I have to recommend you buy it.

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