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How Interruptions Can Hijack Your Mind | Body Language Mysteries

Pattern interruptions can be used to heal people’s minds in psychotherapy, but also to mess up with their heads. And since you got my Elon Musk’s mind tricks video to 10.000 likes, here’s my promised video about this topic. In this video, you will learn… – How indirect compliments at the WRONG time can be a powerful tool to prime people’s minds on your favor. – How manipulators use patterns interruptions on themselves to confuse you, and – How to react when you realize someone is trying to use this mental tactic against you. These tips are 100% practical, so by the end of this video you will be able not only to spot them but also apply them in your daily life. Welcome back, my body language buddies!

You can think of it as an unexpected action that jolts them into a different state of mind. Some people think this comes from Neuro-Linguistic Programming and yes, studying NLP can give you different pattern interruptions for behavioral change, but it comes from way back in time. In my opinion, one of the pioneers to this technique was Milton Erickson.

But the fundamentals are pretty much the same regardless of if you’re using it for psychotherapy or to defend yourself against manipulation.

The first step is 1) Recognizing an unwanted pattern, which for our purposes, could be any kind of behavior. 2) disrupting it, by means of a word or a physical stimulus, or both, and then 3) lead the person away from the original behavior and into the desired behavior. Needless to say, this implies moral and ethics, since you will be dealing directly with people’s free will.

So, there’s something that has to be said before you learn to use pattern interruptions. As any other mental warfare tool, you can use it to defend yourself, or you can use it to attack other people.

It’s like a hammer. You can use it to build things, but some can use it for nefarious acts. So, I’m assuming that you are going to use this knowledge for self-defense. And if you’re afraid that toxic personalities could use this video and knowledge for their own purposes, well, I have bad news for you.

They already how to use this for their own purposes.

So that’s why I’m interested in you acquiring these tools so you can spot them instantly when someone tries to use them against you. That’s why our first step is the most important. Not everyone that interrupts is doing it out of malice. Some people are just unpolite, some of them just have little patience for you to finish what you’re saying, but it doesn’t mean that they are bad people. So, once someone interrupts you, make sure you pay attention to what happens next.

The easiest pattern interruption EVER is the compliment. Everybody likes to hear something nice about themselves, the problem is that everyone has a built-in BS detector that just knows when the compliment is not genuine. And the kind of compliments that I’m talking about is actions. Not people’s appearance, or how nice they look, nothing of the sort. The best compliment for a pattern interruption has to be about an action of the past.

Something that the person did. And of course, we are talking about a live conversation, wether it’s in person or through the phone. But the trick is that everyone expects that you say the compliment around the time of greeting. Let’s say that John meets Arthur and John knows that Arthur gave a great speech a few days back. They stumble upon each other, greet each other, and the like, and then Arthur begins to talk about an upcoming project.

That’s when John interrupts him and says, “Hey, sorry to interrupt you, but I forgot to tell you that your speech was amazing!” That is a pattern interruption with a compliment about an action. Now, let’s break down this sentence to see how it works.”Hey, sorry to interrupt you, but I forgot to tell you that your speech was amazing!” The first one is just being polite.”Sorry to interrupt you”. This is fundamental, because ok, people like compliments, but nobody likes to be interrupted. Excusing yourself takes a bit away from that feeling. Then the words, “I forgot to tell you.” Notice that you could simply say, “sorry to interrupt you, your speech was amazing!”.

But adding that you forgot to tell something, is a tiny self-deprecating bit, as in, your memory failed you. That will make you sound more human, because of your flawed memory, and at the same time will increase their trust in you.

Finally, you say the compliment itself. “Your speech was amazing”, or “Your cake was delicious”, or “Your game was impressive”. I cannot stress this enough. It HAS to be about something that the person DID. Combining all these factors, the interruption will be more than welcome.

And will prime the person in a positive way towards you. Now, how can you tell if someone is using compliments as pattern interruptions against you? Well, manipulators can, and will, use this whenever you’re criticizing or arguing with them. You could be expressing how disappointed or frustrated you are about something that they did and (pop!) they will interrupt you with a compliment.

In fact, manipulators can even use this kind of interruptions on themselves. They could be making all these excuses, trying to convince you of something, and then… out of nowhere, they suddenly stop and pop a compliment out of the blue, such as: “By the way, I know this has nothing to do with this discussion, but thank you for doing X for me, the other day” Notice that this, more than being a compliment, is being thankful for something that YOU did FOR them.

It it a subconscious reminder that you care about them, and if you care about them, then you should at least listen to what they are saying right now. They won’t wait for any reaction on your part. They will go straight back to their excuses, but the seed was planted. Now that you noticed that a manipulator is trying to minimize what they did by using a pattern interruption disguised as a compliment, what can you do? Well, first of all, we have to address a fundamental fact of life.

You should not be around manipulators.

Period. You cannot “cure” or “transform” them, so the only thing you can do is deal with them. So please understand that when I give you tools to counteract their toxic behavior, it is only intended to give you some space and time while you cut them off your life. You don’t want to be permanently dealing with this kind of people.

So, they say, “Oh, thank you for doing X for me, the other day”, and since they will go straight back to their excuses… YOU will need to interrupt them, saying something like this: “Yes, I did it because I trust you, but that trust in you, made me look like a fool this time.” It might sound counterintuitive, because you’re making yourself look bad, or a fool.

But this is for a very good reason. When you’re dealing with a manipulator and you say words that describe your feelings, such as “You made me look like a fool”, “I feel so sad about how you treat me”, or the like, pay close attention to their body language, especially their face.

Someone who feels delighted of doing this to you, will show pleasure on their faces. They are confirming that they have power over you, and your feelings. That makes them feel good and superior.

Now, they won’t do it if you’re looking directly at them. That’s why one of the body language lessons I always recommend in my courses and books is to learn to use your peripheral vision, so you say these words, looking slightly away from them, but still paying attention at their faces. In general, any pattern interruption will spark a body language reaction, so it helps a lot to keep an eye on people while you’re applying this tactic. At first it’s going to be a bit difficult to keep track of so many signals, but practice makes perfect. There are many other kinds of pattern interruptions, not to mention the ones based on body language.

The handshake pattern interruptions are especially useful. So, here’s my promise again: If THIS video gets to 10.000 likes, I will make another video about this topic. So, let’s recap these freshly acquired tools so you can apply them as soon as you finish watching this video: – Compliments are the easiest form of pattern interruptions, but only if you use them at the ‘wrong’ time.

Make sure you make them about the person’s actions.

This is fundamental. – Manipulators will use these pattern interruptions to prime your subconscious, not only because everyone likes to receive a compliment, but also because they remind you that you, to some extent, trust them. So it helps to spot these obvious attempts to manipulate you. – No matter how you use interruption patterns, it’s paramount that you learn to observe people’s body language so you can spot their reactions. Learn to use your peripheral vision.
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The Email Segmentation That Every B2B Tech Startup Needs

The buyer’s journey tends to be more buyer-centric as actions that they’re specifically demonstrating and lifecycle stage tends to be more your way of looking at a prospect versus an opportunity versus a customer. The Email Segmentation That Every B2B Tech Startup Needs According to the Direct Marketing Association, segmented emails drive 58% of all revenue attributed email marketing. In other words, unless you prioritize email segmentation within your email marketing campaigns, your email results will only achieve about 42% of their true potential. So with this in mind, what kinds of segmentation should B2B tech startups be leveraging? But before we get into that, though, can I ask you to please take a moment and subscribe to this YouTube channel and ring the Bell so you can be notified when new content just like this becomes available?

First up, let’s talk about your buyer’s journey stage. Do you know where a particular contact is in their active research process between surfacing a goal or a challenge and committing to a purchase? If so, be sure to use the buyer persona contact property and buyer’s journey stage — awareness, consideration and decision — to create an email list that you can use in your email marketing campaigns.

This way, you’ll be able to send contextuall-relevant email messages to the right person at the right time. Another big segmentation that every B2B tech startup should be used using is industry.

How many different industries does your company sell to? Does each industry have different reasons for engaging with your company? Do you have separate email campaigns and goals for stakeholders from different kinds of industries or different industries as a whole? If so, create email lists or segments based on the contact’s industry property. Next up, make sure that you take into account the job role or job title in the email segmentation.
Different people within and in the company can have wildly different goals, challenges, and motivations for investing in your company’s product or service. Within the situation, you’d likely want to communicate quite differently with a CFO, a chief financial officer, than you would with an IT professional like a help desk manager.

To make this a reality, make sure that you have an easy way to segment based on contacts by job role, which means by definition, you’re going to likely need a drop down list as opposed to somebody writing in a free form job role or job title. From a practical standpoint, you’d likely need this as a custom contact property, so that way you can segment properly and get your personalization in gear to be able to use that more effectively. Another big email segmentation that every B2B tech startup should be thinking about is language.

This is a huge one, actually. Do all of your prospects speak English, or do they speak some other language? Now, suppose that your email messaging needs to be language- relevant for your recipient and you’re routinely sending messages in other languages besides English. If that’s the case, you will need a contact property that either explicitly or implicitly gathers this information, gathers information on language, and then uses that to auto- populate your email lists for language and your various segmentations along those lines. In addition to the buyer’s journey stages that we talked about earlier, make sure that you understand the lifecycle stage.

This is kind of the first cousin of the buyer’s journey stage. Lifecycle stage is another way of categorizing and segmenting contacts where they are based on the lifecycle with your company. And buyer’s journey tends to be more buyer-centric. It’s actions that they’re specifically demonstrating. And lifecycle stage tends to be more your way of looking at a prospect versus an opportunity versus a customer.

Location is another big segmentation that everyone really should be thinking about. If your prospects and customers are spread across multiple time zones, perhaps even multiple countries or continents, you should use location as another part of your email segmentation strategy. In addition, if your company has a brick and mortar presence where certain kinds of customers and prospects would be more likely to visit or do business with their closest location to yours, this would be another strong use case for keeping track of a location contact property to drive geographically-related email lists. And then finally, think about segmenting on recent behavior; like this is a foundational point of behavioral email marketing. Use marketing automation software that allows you to do double duty as your email service provider and perhaps even integrates with your contentt management system, your CMS, so you’ll have excellent visibility into recent behaviors of known contacts.

For example, you may want to create email segments on most recent email opens or click through or website visits, form submissions, or specific page views. I know with working with a lot of sales teams, they absolutely love to know at the exact moment when someone is viewing a pricing page or viewing a case study page — add them to a particular segment. You can track that from a list and a follow-up standpoint. And at the absolute minimum, you’re going to want to send out an email, an internal email notification, and or an internal SMS notification right away to let the contact owner, to let the salesperson is working with that prospect know that, “Hey, Bob, from ABC company that you talked with last week or what have you is looking at the pricing page right now.” Your sales people absolutely love you for that as long as they know what to do with those leads.

Those are some email segmentation strategies that I think everyone should be thinking about that’s in a B2B tech startup. What kind of email segmentation have you found most helpful for your company? Let me know in the comments section down below. If you’re looking to get some one-on-one assistance with your email segmentation, feel free to reach out. Send me a note on LinkedIn.

Let me know what kind of help you’re looking for, and we may be able to work together. I’m Joshua Feinberg from SP Home Run. And I wish you great success in using email segmentation to provide a better growth path for your prospects and customers in your B2B tech startup.

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