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Tag: email list building strategies

How to Grow an Email List (2025) — 10 Top Tips

December 28, 2024 / / 0 Comments

Growing an email list is one of the best ways to grow a business.

But how do you do it?

I’m Matt Walsh from Style Factory, one of the web’s leading sources of advice on digital marketing and ecommerce. And today I’m going to answer that question. Stay tuned to this video, and I’ll give you a list of the best ways to turbo-charge the growth of your mailing list.

But before I begin, please do click the like button, subscribe to our channel and hit the notifications bell. This helps us out and gives you access to all our essential marketing and ecommerce advice. OK, so let’s dive in. One — start offline. When people think about building a mailing list, they often assume that this is best done online — by adding ‘join our mailing list’ forms to websites, creating landing pages for online ad campaigns and so on.

However, a lot of businesses operate not just online but offline too, and there are plenty of ‘real world’ opportunities for capturing data that can be overlooked.

For example, you can invite people to join a mailing list via paper application forms, business card collection, competitions, phone calls and face to face encounters. So, make a list of any point of contact you have with potential subscribers in the real world, and ensure that each one provides people with an opportunity to join your mailing list offline. Two — incentivize data capture. A lot of business owners think that putting a ‘join our mailing list’ form on the side of a website is all they need to do to generate email subscribers.

This sort of call to action is boring though, and rarely results in a particularly good sign-up rate. Instead, it’s better to incentivize data capture, by spelling out the key benefits of joining your mailing list. These benefits can include access to exclusive content, a free trial of an app or receiving discount codes. Turn your call to action into a compelling offer, and you’ll end up with a lead magnet rather than an empty form. Three — audit your website for data capture opportunities.

A website is obviously a great place to add sign up forms for your mailing list, particularly if it gets a lot of traffic.

Now, a lot of website owners put a sign-up form on their home page and leave it at that.

But this ignores the fact that in a lot of cases, the most visited page on a website isn’t the home page. Blog posts or video pages regularly get more organic traffic than home pages, and if you don’t have a sign-up form beside your most popular content, you are missing a big trick — and lots of subscribers too. So, check your website statistics carefully to see what your most popular pages are, and make sure you have a sign up form on each one of them.

If in doubt, make a sign-up form visible on every page of your site — for example, you can add them to sidebars and at the bottom of blog posts, or link to them in your site navigation. Four — consider using popups on your website. Popups can be really effective for driving sign-ups to a mailing list — particularly when they’re tied to a great offer.

They are typically set up so that they appear a certain number of seconds after a user starts reading an article, after they’ve scrolled through a certain percentage of a page, or when they’re about to leave the site. The only thing to watch out for with popups is that search engines are not always keen on them and can penalize sites that use them too aggressively.

So, if you rely on organic search traffic as your main source of visitors, you may need to tread carefully here. Google has a resource about how to avoid using popups in a way that damages your search rankings — there’s a link to this in the video description. Five — create fantastic blog content. The more traffic you have on your website, the more potential there is for people to see your sign-up forms. And one of the best ways to generate traffic is through high-quality blogging about topics that are related to your business area.

We have a free resource on how to create really great blog content that generates a lot of traffic — you’ll find a link to this in the video description, or in the top right corner of the screen. Six — add sign-up opportunities to all your online assets (not just your website). So far, I’ve talked a lot about the ways you can generate email leads on your website. But it’s important not to neglect the data capture opportunities that your other online assets can offer you. Make sure that in addition to your website, you add a mailing list sign up link to your company’s email signatures, YouTube videos, webinars, social media profiles and any content you produce for other websites.

Seven — leverage other people’s lists to grow yours. If you have particularly good relationships with other business owners, you can use these to increase the size of your mailing list. If the price or the opportunity is right, a business associate may be willing to use their mailing list to encourage people to join yours.

They may also be willing to promote your mailing list sign-up link on their website. Eight — use online ads and squeeze pages.

Online ads are a great way to drive signups. However, it’s important to use them in the right way. A lot of people use online ads to push consumers to a product page or the home page of a website. But in a lot of cases, particularly when you’re dealing with a ‘cold’ audience, this is a very ineffective use of ad spend. It can be better to send people to what’s known as a ‘squeeze page.

’ A squeeze page only contains an offer and a form — there’s no navigation or other content to distract users from signing up to your list. Because of this, squeeze pages tend to be highly effective at capturing email addresses that can then be used to develop business relationships with.

Nine — use shorter forms. When building sign up-forms, it’s tempting to add lots of fields to them in a bid to get as much user data as possible. However, you’ll probably find that shorter forms convert better — a lot of the time, one-field forms that only capture email addresses work best.

The best way to judge what form length is right for your business is via A/B testing, which involves creating different versions of forms and monitoring the effectiveness of each. You can also use this process to see which aesthetics convert best too. Ten — send engaging content to your list. So far, we’ve looked at how you can grow your mailing list.

But it’s important to consider how you can stop it shrinking too, via unsubscribes (or messages being flagged as spam).

The best way to do this is by sending consistently great e-newsletters to your list. Strong content that is of interest to your subscribers will keep them engaged, reduce your unsubscribe rate and make visitors more receptive to your offers. Additionally, if your newsletters are really interesting, they are more likely to be forwarded to other people, who may then end up joining your list too. A great way to send out engaging content is via autoresponders — a series of emails that your subscribers automatically receive after signing up to your mailing list. Check out our video about autoresponders for more information about them — there’s a link to this in the video description and at the top right corner of the screen too.

And that’s it — our top tips on how to grow an email list! If you’d like to get more digital marketing advice from Style Factory, don’t forget to subscribe to our channel and hit the notifications bell.

And if you have any questions about email marketing, do leave them in the comments section. We read them all and will do our best to help.

Build Your List & Get Free Traffic – It’s Easy
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Sneaky Cold Email List Building Mistakes Killing Your Outreach (Try These Strategies)

November 25, 2024 / / 0 Comments

Today, we’re diving into a topic plaguing most entrepreneurs, salespeople and marketers, who reach out to me all the time they often say things like Patrick. My coal Outreach isn’t working. I’ve tried everything: it’s not bringing me 10 53 or even one new client every single month, and when I audit their outbound efforts, I find a slew of mistakes costing them time money and precious resources, and you know what the biggest culprit sabotaging their efforts is. If you guess their lead list, you’d be right and time and time again I see people drastically short changing the importance of building a good lead list.

Too often you all are just hastily putting together the biggest and cheapest lead list you can find, which is a fatal mistake, and then you go and blast thousands of your relevant cold emails to people who you you think is your ideal customer which not only burns Your sending reputation to the ground, but if you’re also doing a multi-channel outbound approach, it’s also adding to the losses by wasting your time, cold, calling unqualified, leads or sending irrelevant LinkedIn connection requests, which are already limited due to linkedin’s rules and think for yourself.

When you’re burning time and money on the wrong leads, what aren’t you doing?

You’re not spending time on leads meaning the opportunity cost is huge, and what many fail to understand is this: in cold outbound, whether it’s email, deliverability copyrighting, a multi-channel approach, outbound software follow-up strategies or building a lead list, every single little thing matters every component is crucial In any company’s sales process executed correctly, it’s going to bring you gold, but when mishandled, it’s going to bring you Fool’s goal, and this might seem trivial but believe me, after building a million-dollar, outbound sales agency and now running a sales software uptick, I’ve literally seen it All poor cold Outreach, stats are a common site and list building is frequently one of the major issues, if not the biggest issue, so today’s cold to Gold, Video is all about ensuring you’re reaching out to the right prospects and maximizing your conversions.

Now, let’s dive in to give you some actionable advice when it comes to list build building, one of the key steps is creating a detailed Persona if you’re not familiar with personas there, essentially a way to segment your lead list based on specific variables like location, job, Title company size, industry, company tags, that kind of stuff, but not just technographic and firmographic data for each Persona. You should work to understand their actual problems and desires what they want to solve and what they want to achieve, for instance, check out this 15 plus page Persona report. We generated it’s a line-by-line detailed listing of everything.

You’d need to ensure you’re targeting the right prospects, industry, company, size, job titles and yes, problems and desires all tailored for each Persona. The goal is to Target your ideal prospects, not just any random person and with the recent changes coming to Google and other email providers, we now have to be abundantly thorough about who we’re reaching out to and with what message that we’re actually reaching out to them. With to avoid issues with the email guides or the personas who have no interest in your product or service, so instead of blasting emails to thousands and thousands of people, we’re going to hyper Target our Outreach to get much better results.

But this means knowing who your ideal prospects are their job, title’s locations and other relevant details, as I mentioned, and you can do a lot of This research right in chat GPT as well.

It’s not that hard, so use Ai and Technology to your advantage. Just give chat, GPT your website URL and have it analyze it and start asking it questions about your personas or you could try using uptakes and our ideal customer profile report to get a comprehensive analysis of your ideal customer profiles and personas with sales Outreach campaign, ideas Which brings me to our video sponsor today, who is, of course none other than yours, truly uptick, and today I’ve got a special promo for all of you. You can get 20 % off our software for the first 3 months when you subscribe to a plan. Just use the code cold to Gold 1123, but, as you know, good things don’t last forever, and the offer is only good for the first five people who are redeem it within the next 7 Days.

Okay, so back to the content, once you have your personas figured out next, we need to separate the personas into subcategories a process known as cohosting. This isn’t that hard, but what you need to do is segment into as many audiences as possible. So, instead of lumping everything together, you have a list for, let’s just say: marketing and advertising industry at companies with say 1 to 10 employees who you’re targeting the founder and if there’s enough leads, you want to use keywords as well, because marketing and advertising is Broad.

So you might want to segment, for, let’s just say, maybe SEO design or paid ads Professionals in that audience, the more granular you can get the better, and once you have the list dialed in you want to test different copyrighting angles for each cohort and your messaging Should be very, very specific to that cohort, for example, let’s say we’re selling a cold email service, your target Persona might be CEOs of companies with fewer than 20 employees.

Let’s just say, with more than two sales reps based in the United States in the coaching Services industry, we’re going to export these leads load them into a system like upticks, launch, different campaigns to see where we get the most engagement. Because before we dive into the deep Waters and TR try fishing for insane number of customers, we want to see where we’re going to get the Nibbles from and again since Google is always changing their spamming policies.

We have to test with low volume anyway and ultimately, what we want to do is perfect our messaging, and we want to perfect our process that we’re using and essentially with the cohorts, what it’s going to give. You is feedback when you launch a cohort you’re going to learn some stuff when you launch another cohort you’re going to learn some more stuff and an every cohort, we Implement a few minor tweaks and changes and, as time goes on the fewer the changes we make, The better, of course, because we can isolate variables and figure out where we’re getting results or what’s really causing the results to improve.

So that’s a little bit about personas. So now the question is: where do you find the best leads? Well, data is abundant.

Nowadays, you can get it almost anywhere, there’s hundreds, maybe thousands of different companies providing data, but you got to make sure the data that you’re using is valid and make sure that you’re revalidating emails at least once before. You enroll people into your campaigns. But if you don’t want to handle this part of the process, you can use our sales up services where we’ll build your lead list, write your cold emails and do a whole bunch of other stuff for you, because, ultimately you don’t want to destroy your domains and Inboxes and have bad email deliverability, which, as you know, isn’t getting any easier and then deal with the aftermath of an empty pipeline.

Nobody wants that and you can apply these strategies to anything, cold, emailing, cold, calling LinkedIn Outreach or any other social platform, and it just works period and again this strategy might seem deceptively simple and that’s exactly where many people falter so don’t fall into the Trap. Remember it’s often the simple things that elevate us to new heights PS. Remember, no matter how compelling your copy is, how high your open rates are or how sophisticated your outbound tools are, if you’re not building the right list and reaching out to the right people.

It’s all in vain. The key to success and Outreach lies in this Precision. Targeting everything else hinges on list building now, that’s all I have for you in today’s video. If you have any questions, leave a comment below smash the like button.

If this was helpful and consider subscribing to the channel for more content on sales and Outreach, then join Over 4,000 sales Pros who use upticks to grow their sales.

And if you don’t want to do 90 % of the work, then you can check out our sales up services that I mentioned.

There’s links in the description to learn more and remember there’s nothing more sales can’t cure and money L speed.

So, let’s get some yeah.

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