My ideal client is a client that is doing relatively well in the market. They have a strong marketing position, yet there are inefficiencies in their back-end marketing infrastructure.
That sounds like a mouthful, but what that means is: is that they’re not tracking the necessary data that could get them more recurrent business, more recurring clients, so that client just necessarily has the raw data, but it’s for us to bring it together and get them to The next level and set up that infrastructure, so they’re collecting the data, making their company more profitable and more valuable to potential investors or buy out a lot of my competition is very short-term, because a lot of clients are short-term.
So, they think that immediate boost in revenue. That means that’s a good marketing firm. However, with me, I have a former investment banking experience and I’m very much into valuation and buyouts and so forth, is getting the long-term evaluation for your company through marketing and so with us we’re more of a long-term data-driven, consulting firm where we focus on teaching Our clients, and in coaching our clients to set up this infrastructure that gets the most value per customer. In addition to that um decreasing the ad spend so you’re, you know having a higher profit and a long-term strategy of collecting more data and getting smarter than your competitors.
Many of the companies we work for they have a unique selling position.
However, in the market today, things that are getting much more competitive and we have companies stealing each other’s unique selling positions all the time. What makes people different in the market and gets them results time and time again is just communicating a unique mechanism. What is a unique mechanism? It’s the one thing that makes your companies so unique that your competitors can’t even compete with and a lot of times, there’s confusion on.
You know I don’t have a unique mechanism and what we tell a lot of our companies is just name what you do just implementing that one strategy will get results time and time again the mistakes that people are making out there is bling and copying your competitors ads copying the messaging and so forth.
That does not work well, and I do advise anybody to go ahead and do that. First off is you’re not collecting the same data on the back end. If you’re copying an ad, you don’t know if that ad is actually working, so you might be copying the wrong thing. All right, that’s number one number two is: is that when you end up copying, you then become a me-too product. Your goon an get ignored almost immediately and the third reason why you don’t want to do that.
You can’t be better than your competitors if you are copying them and you know, what’s the point of doing business, if you can’t be the best, I got my first client in the b2b space at the tender age of 22 years old.
Essentially, I had a unique selling proposition, which was: I brought Wall Street executives to Dubai, and that was in 2006. When I first started it was like a complete novelty. Every single company that I would speak to would be like great. How do we sign up so just having that unique selling position odd by this time I was 24 we had about. I think six of the top ten investment banks as clients.
The biggest opportunity that I’ve seen over the last year is the emergence of a clean LinkedIn in the b2b space has always been a forum to get more client engagement and more clientele and they’ve really cleaned up their act through video content. Video ads for us personally, we tend to use the LinkedIn messenger ads or the in males all the time and they’ve worked on a consistent basis and they continue to work because, most of the time people get four or five messages on LinkedIn daily at most, whereas In their email box are getting 20 or 30 emails, so companies reading our emails and engaging with us is a lot more likely. So we’re really bullish on the LinkedIn in mail strategy.
The best book that I’ve read in business and marketing has been breakthrough.
Advertising by Eugene Schwartzman, I went to the Wharton School got my MBA in marketing and that single book has taught me much more than any MBA and essentially what the book teaches is that customers have heard of your messaging before unless you’re having a trip to them.
To Mars, or something that they’ve never heard before getting customers attention is almost impossible back in the 30s. Imagine how it is today, and the book is a classic in helping you create a unique selling position that will grab your customers attention over and over again and once you’ve learned in the methodology of breakthrough advertising.
You can constantly do that for each and every product or service that you offer.
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Welcome to today’s video about 12 ways to market your building business that can help it grow in today’s tough market. Since there are so many people in the construction business, it can be hard to stand out and get the attention of possible clients. So, we put together this list of tried-and-true marketing strategies that can help you reach your target audience, create leads, and ultimately grow your business. Whether you’re a small contractor or a big construction company, these strategies can help you raise brand knowledge, build credibility, and make more sales.
6. Reviews and quotes from customers Companies may use customer reviews and recommendations in their marketing, which is another great way to build trust.
Create an image of a person surrounded by a variety of fruits, each of which appears oversized and emits a glow that symbolizes temptation. The person should look overwhelmed and confused, holding a scale that tips towards the “obese” side, with a thought bubble showing a measuring tape and a sad face. The background should include subtle hints of unhealthy snacks hidden behind the fruits, such as candy wrappers peeking out. 85mm
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