Category: Uncategorized (Page 1 of 2)

The Dove marketing campaign called Real Beauty is an inspiring message to all women to love the beauty of their natural curve and figure. It is a campaign like no other before it in the sense that it uses real women. Dove held a casting call for women of all shapes, sizes, and colors to find proper representatives of Real Beauty. They needed to select a number of real women to be the models for their soap, hair, and skin products. The women range from short skinny ?flat-chest? women to tall shapely women with thick thighs. The efforts of the campaign are to get women of all walks of life to see and value their real beauty and not strive for some unobtainable structure which years of advertisement and pressure of society has brain washed women to achieve. This revolutionary move in advertisement has struck a chord with women everywhere and is incredibly effective.

Let’s remember that Dove sells soap, conditioner, and lotions. Dove encouragement to appreciate your real beauty steals sales from women who would cover up blemishes with make up to buy Dove facial soaps and moisturizers. Women who would burn their hair in salons with highlights and chemicals are now motivated to use Dove shampoo and conditioner to revitalize their hair and keep natural. Dove’s message speaks so intimately to women that they almost feel obligate to be faithful consumers. Dove so fully compliments women it is an incredibly seductive campaign, but it is packaged as caring and thoughtful. Dove is comparable to the dirt bag friend that a boyfriend can’t trust, because the second there is a fight in the couple the friend is there to comfort and hold the poor pain inflicted female.

It can be that after years of such under handed tricks and cheap gimmicks that consumers have become callus and cynical to the point of not buying into Dove’s campaign. There is something about that white background and light blue dainty writing that seems pure, believable, and comforting though. Still, genuine or not the campaign is absolute genius. The campaign gives Dove a conscience which the general public can even consider a soul. This separates dove from all of the spiritless soap suppliers like Caress and Irish Spring.

Despite the possibility that Dove’s campaign could be a scheme to out sell other hygiene product labels it is still a much needed message to today’s women. Hearing the message from teachers, friends, and mothers is never as comforting as seeing it in a magazine or on television. Seeing is believe for most of today’s public; and for a young shapely girl to see someone as pear shaped as her on television and a beacon of beauty then she too can be a new standard of beauty. Of course in order to best present and preserve her beauty she must use Dove products, but at least she isn’t pigeon holed into a unfavorable category of appearance. In reality women buy such products to be able to love themselves more, so why not buy something that fluffs your ego.

Want to make money online but don’t know how? It’s easy if you know where to go and what to do. It’s finding out where to go and what to do that is the real kicker. Many people have spent countless hours and dollars trying to figure out how to use the world wide web, and even more so, how to make money from it!

If you’ve found this article than you’ve done the hard part already, you’ve mastered how to navigate the world wide web. But now how to make money from it? I know you’re already saying to yourself that it’s impossible, but trust me, if I can do it, anyone can!

I’m going to let you in on a big secret to what it takes to make money on the web. The first thing you need is a good product or idea. Let me save you the trouble. One of the best money making websites for you to learn from while making money at the same time is The Purple Cowboys.

Who? Yes, The Purple Cowboys. Here, check it out. http://997makemoneynow.com/pages/150.htm
You will learn so much from them with their 14 day marketing course than you ever dreamed of.

But enough about that, you’ve got a good product, now you need to get it out there. Well, one of the best kept secrets on the web is that making money is easy if you use forum marketing.

Forum marketing you ask? What is that?? Well let me tell you. A membership to the right forum is like a goldmine. It’s one of the best things you can do for your business. A forum is a group of people together on a website laughing, chatting, playing games, sharing business ideas, and making money together while doing it.

When you join a forum, you create your member profile and in that profile is something called a signature. In this signature, you are allowed to post a short piece of text, banner, graphic, or advertisement and this advertisement is connected at the bottom of every single post you make on the forum.

What does that mean? What’s so special about that? Well, I’m glad you asked. This means that everytime you tell a joke, post a recipe, respond to a topic, or chat with others, your business is being advertised! With a really active forum, you’d be surprised how many times your advertisement gets seen and clicked on it a day if you make only 5 posts! Imagine if you made 50 a day! The posts aren’t even about your business, they’re about sitting back and having a good time. You’re not even WORKING yet your business is booming and you’re making lots of cash! I do it everyday!

I have just shared with you one of the best money making secrets out there, forum marketing! It is truly a brilliant way to pull in profits while having fun. So what exactly do you do?

1) Get a good product (If you don’t already have one the purple cowboys is amazing!)
http://997makemoneynow.com/pages/150.htm

2) Join an active forum (WAHM.com is an amazing one!) and add your signature (ie ADVERTISEMENT!)

3) Post to your hearts content about FUN stuff, debates, games, and discussions!

4) Watch your bank account get bigger without ever even mentioning your business!

It’s really that simple! I make thousands of dollars a week off this method!

Warm regards,
Dezarae Starnes
http://997makemoneynow.com/pages/150.htm

Still, today, with all the internet advancements, direct marketing is one of

the most effctive ways to promote your business.

Direct marketing gives you massive amounts of personal exposure to a large

amount of people that would take you days to reach, were you to address each

manually. And, one of the major advantages are you are sending your offers

to those who have agreed to receive them. With one simple submission.

With direct marketing you are constantly reaching new prospects on a daily

basis, giving yet another advantage to promoting your business.

There is no need to download any software, or import email addresses. You

send your ad Spam Free Direct From The Server from an online interface. And,

depending what direct marketing campaign you are on, can reach millions.

Direct Marketing still is one of the most inexpensive, most effective ways to

promote your business.

Many clubs have posting every day, or other day. At We-r-cashingin you can

post hourly. For a very minimal price of $4.99 for a lifetime.

Unbelievable to be able to contact millions each day, with new prospects

added everyday, and not pay more than five dollars for a lifetime!

Not only one of the best forms of advertising, one of the most affordable.

To receive more information on the We-r-cashingin package please visit http://

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Maybe you’ve heard these different marketing terms, maybe you haven’t. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business.

Unique Selling Proposition

A unique selling proposition, sometimes referred to as a USP, is the one thing that is unique and valuable about your business, product or service? And it must be unique and valuable to your prospects or ideal clients, not just to you.

It may be an inherent attribute of your product or service (it’s the only blue widget available and blue is the color your ideal customers prefer) or it may be something you create. I created the USP for my business, 10stepmarketing.

There are many marketing training programs and educational products available. But there were none I could find that taught small business owners how to create and implement their own marketing plan using a simple, step-by-step, question-and-answer method.

So I created my marketing training program (name and all) to fill this void in the marketplace. And it became my “created” USP. It didn’t exist when I first started training 5 years ago ? I created it and built my business around it.

Your USP is an idea or a concept. It is not the exact words you feature in your marketing. You will however use it to write and create your marketing messages.

Single Message

This is what you say about your business, product or service when you market. It is the one key idea or message you include in all of your marketing. It may be very closely related to your USP, but it may not be exactly the same.

You will determine your single message AFTER you determine your USP. Additionally, look at your single message as the one thing you could tell your prospects to change their mindset about your product or service, from what they currently think to what you WANT them to think.

It is usually written in the form of a short statement or sentence. Its job is to take your prospects from what they think now to what you want them to think. Most likely you will NOT feature your single message in your marketing materials exactly as you have written it in your marketing plan.

The idea will be communicated, but you will very likely use different words in your actual marketing materials. For 10stepmarketing, my single message is “If you can answer 10 questions, you can successfully market your business.” (In my case, I turned my single message into a tagline because it was succinct, it communicated exactly what I wanted, and frankly, it just WORKED!)

Tagline

Your tagline is an actual line of marketing copy you write to sum up what you do, or what you want your prospects to know about your product or service, or a key benefit they will reap if they purchase. You will draw on your USP and your Single Message to help you craft your tagline.

This is the only one of all three (USP, Single Message, Tagline) your prospects will see exactly as you have written it in your marketing plan. As stated above, my tagline for 10stepmarketing came directly from my single message. This is not usually the case, but it just happened to work out that way.

You may have the same situation. Your USP or your Single Message may be so spot-on you choose to use it as your tagline. As long as your tagline communicates a customer-focused message that’s great.

Always ask yourself the question “What’s so great about that?” when you are thinking of putting a tagline or any other message or copy in front of your prospects. If “what’s so great” is obvious, your copy or tagline is probably already very customer-focused.

If you can further drill down to a more specific customer benefit when asking this question, then you are still in business-owner “feature-land” and you will want to keep asking “What’s so great about that?” until you can’t drill down any further.

(C) 2005 Debbie LaChusa

Postcards come in different kinds. The first one is called view postcards. This type of postcard offers reference to historic landmarks, buildings, towns, streets. View postcards have been existent since the onset of postcards.

Next, we have historical postcards. These postcards commemorate historical events, politics and social problems such as war, wrecks, floods, epidemic, conflagrations and other worth remembering events from the past.

Another type is the greeting card. This type of postcard is the center of attraction during the holidays. Come Christmas day, Thanks Giving day, New Year?s day, Valentines day, Graduation day and all the red dates in our lives, greetings postcard will come to liven up the special day.

Fourth, we have photographic postcards. These postcards are made up of real pictures of women, lovers, children, landscapes, seascapes, still life and the likes. Photographic postcards have been popular at the time photomatage was made available. This popularity continues up to the present time.

Photomatage technique allows photos to be changed or transformed into artsy masterpieces.

Lastly, we have promotional postcards. This type of postcard is popular to savvy businessmen and marketers. They are used to publicize and promote new products or services. One factor that made it a sure hit is personalization. Personalization allows incorporation of company logos, company pictures and unique and business stingers. By this, the postcards appear more personal, thus warmer and more effective in conveying a marketing message.

It is necessary to know the types of postcards so that whenever you decide to market them or in case you are assigned a postcard printing project, you know exactly the concept.

Another crucial consideration is the materials to be used. Paper, ink and printer must be of good quality in order for your output to be high quality as well.

Finally, you have to consider the commercial printer to trust to. It will be better if you choose a printer with create-a-postcard printing services.

Now, you are ready for the next postcard printing task.

Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of “search engine optimization”, although they all may have half baked ideas about what exactly it entails.

The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites.
But that practice has for long been on its way out. Neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers.

Typical search engine optimization is not enough any more to established your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people, the end users take the decision, take your message forward in so many shapes as Web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites (SNS) and what not.

SEO in these times is about delivering the marketing message to the targeted audience, not just make it SE friendly. If latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way you will drive away real people who may actually be potential customers.
8 Milestones To Success

With Web 2.0, audio and video content have become very effective method of delivering marketing messages over the Web. But before you as a web
marketer jump on to the bandwagon, do go over following points to ponder:

(a) These multi media messages should not be cost prohibitive so that even small and medium-sized companies could afford professional Web-audio and Web-video. They are the real revenue earner for you.

(b) Remember the website design is about delivering the marketing message effectively and unequivocally and not just search engine optimization. This point is particularly important for web design firms who double as web advertising agencies.

(c) Professionally done Web-audio and Web-video requires more than just the ability to use a video camera. So avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical ability.

(d) Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.

(e) Evaluate business opportunities in the broader sense of marketing. Build viable partnerships by sitting down and taking a hard look at how various factors might complement your message.

(f) Don?t ever forget that the web is used by 87% of Internet users today to research goods and services and that extra knowledge is not available anywhere else. So do give the visitor something worthwhile. Ask yourself while designing a website or any marketing campaign, what as a user am I getting and will it add value to my life, career, business, etc.

(g) Spend considerable time to analyze what the competitors are doing. If they are successful you would know why, and if they are not you would know what to avoid.

(h) Do spend time to make a beautiful web site that is attractive and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many a times.

All this sounds great but how and who can implement the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remains right there, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things.
These guys may not flaunt the latest PDA or be rather old fashioned in their sense of fashion but they have years of experience building successful campaigns behind them.

What is next? I?ve been in marketing for many years, and just when I assume I?ve seen it all, I get shocked all over again. Every new trick I see causes me to laugh at the beginning. But then results come in the picture. You get to believe it. I?m talking about Pixel Ads.

So, what is pixel page? Or what is pixel advertising? Or what are pixel ads?
Pixel Ads, sometimes referred to as Micro Ads, are little advertisements that only slot in the space of a pixel on a web page. These ads range anywhere from a penny to a dollar per pixel and several sites are offering free Pixel Ads.

?Selling the ads on the front page of a site has been easy because they are attractive to watch and easier for site owner to get lots of traffic towards his site?, InnovativePixelPage, one of the companies selling pixel ads said. If an advertiser buys a 10×10 pixels or block or slot, it appears as a small square in the grid of small squares on the site’s front page.

It is kind of strange. The site also makes advertising fun, instead of a “big, serious thing.” IPP. It?s no secret that banner advertising has been gradually declining in popularity and effectiveness, and everyone has popup blockers installed to keep those annoying popup ads from screening. Pay-per-click advertisers are becoming increasingly frustrated with click scam, the high rate of unqualified clicks.

In pixel page, when visitors click on the ads that link to the advertiser’s Web site, they are on these sites for hours. Already, the guys that bought the ads are reporting fabulous amount shifts.

Crazy Advertising Schemes :
You?ve all probably seen innovativepixelpage.com by now; this is a website where pixel ads are displayed free in for site promotion. The site uniquely features pixel ads, periodic theme change, free monthly site status or report, new mouse rollover option to boost site rank, categorized advertisement, faster site loading supporting jpg format instead of other time consuming picture formats, real time site clicks, etc.,

So enjoy pixel site, happy surfing!

Do you have a list of words that you like? I used to have a pretty extensive list. I had lots of words on there, but unfortunately I have forgotten many of them because I wasn?t thinking about them enough. This is depressing because that list was such a simple little pick me up to maintain. I also liked that I liked the words for absolutely no logical reason. For example, the word ?fusia? was on there and I?m not even one hundred percent sure what color that is, but I like the sound. Incidentally, I?m thinking fusia is a burgundy-ish color.

I once was out to eat with a girlfriend named Kit (actually her name was Katrina and for some reason it was shortened to Kit rather than Kat). The relationship was clearly coming to a close, but we still had a few dinners and drinks in us before the official end. Anyways, that night she told me that she liked the word ?perpendicular? and although I was mentally tainted in my thinking about her, because I knew that we were going to break up, at the moment that she said that, she seemed to me the most beautiful woman in the world. I like words and I like people who like words.

Anyways, I just realized that I also like the word ?strategy?. I?m not sure why. I like it and moreover, just thinking about it makes me wish I had a strategy?for anything?except marketing. I don?t want a marketing strategy and I definitely don?t want an internet marketing strategy. Much like my feelings towards Kit in a positive way, I think that I would be negatively influenced by someone who had an internet marketing strategy. I don?t even want to think about what I?d feel towards someone who claimed to have the best internet marketing strategy. So in conclusion, I feel that the word strategy is cool and I also feel that actual strategies are cool, but a marketing strategy to me reeks of exploitative intentions and to me that is just not cool.

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.

– Newspaper ads –

Americans read their newspapers a lot, that’s a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the American’s newspapers to generate new sources of income for your business.

It doesn’t matter whether you live in the USA or not. For example if you own an international e-business this could bring you good profits. I think this is another way you can diversify your marketing strategies.

There is a website called Nationwide Newspapers http://www.nationwideadvertising.com/, which allow you to post your ad in thousands and even millions of papers all around the country for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.

Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.

– Highway billboards –

If you want to advertise outdoor some companies may help you with this project like for example http://www.billboard-ads.com/. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.

On the other hand, I think the best choice you have is to buy a piece of land in or near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific state. Probably the most important agency you will have to contact is your state Department of Transportation.

Visit http://www.tdot.state.tn.us/links.htm to find your state agency. They can give you specific information about this subject. Basically you will have to fill out an application where you affirm that you own the land where the billboard will be placed and you will pay an annual fee which may range from $100 to $500 depending on the state you live. To have someone design and create the ad for you will cost you $1,000 to $3,000. That’s a one time fee you will pay.

How much publicity can you get from this? A lot! But it all depends on your ad’s location. If your ad is next to a highway with a high traffic volume, let’s say that on average 45,000 different drivers travels through said highway everyday, then there will be more than a million individuals watching it every month.

That’s a lot, but to be honest with you, this kind of advertisement works better for local businesses like nearby restaurants or real estate Companies than for other kinds of businesses. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the nation.

Small business owners usually prefer to market their products using other less expensive techniques. Anyway, I included this information here because I thought some of you would like to read about it. After all this is another way you can reach a vast amount of individuals in an everyday basis.

– TV Commercials –

To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price vary depending on the channels you choose, how often you will advertise, etc.

There are some Companies which can help you reach your clients easily. I think the two most popular are http://www.nationaltvspots.com/ and http://www.metromarkcorp.com/. In National TV Spots some marketing packages start as low as $26 for a 30 seconds spot. This is other way to diversify your marketing techniques.

– Magazine Ads –

You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids – http://www.mediabids.com, which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.

As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.

EasyWebRiches ? 2006

Promotional T-shirts have been a part of business promotion and marketing of brands for a long time. Promotional T Shirts can be given to clients, to prospective customers, and also to your employees to give them the added feeling of belonging to a brand. You do not need be a world famous brand to benefit from promotional T-shirts. Even new busineses have used T Shirts to create awareness of their product, brand or business.
giving Promotional T Shirts to your employees is a great way for brand endorsement. You can design T Shirts with your company brand and marketing message for your employees and if you are hosting a conference, exibition or promotional event, make it mandatory for your employees to wear promotional T Shirts. It is a very inexpensive method to make your staff stand out from the crowd and you present an orderly unity among your employees, the same way in which a uniform serves.
Some businessesthink that it is too expensive to buy a t-shirt online but they are often incorrect. Purchasing t shirts online is a fast and easy process and the choice of online shops is very much better than you expect it to be with some allowing you to undertake the entire design process and payment online.
Corporate branding on T-Shirts can significantly improve the brand awareness of a business in a very short period of time and aside from the obvious marketing advantages branded T-Shirts and other clothing can enhance the perception of customers to your business. Considering the relatively low cost of purchase and printing T shirts against the length of time a good quality T Shirt can last makes branded T shirts one of the most cost effective methods of marketing for many businesses.

It is widely believed that DTG tshirt printing is more environmentally than screen printing. DTG uses water-based inks to print directly onto clothing, this means that there are no excess inks used in the actual printing and the only waste that occurs is from the occasional print head cleaning ? it?s worth noting that head cleaning does not involve any external materials only ink. Then as long as waste ink is disposed of correctly, printing tshirts using the DTG method should have virtually no environmenal impact. Screen printing however has excess inks from parts of the stencil not printed to the tshirt and when screens are cleaned these excess inks are usually washed down the drain.