Master TikTok Marketing For Your Business | Go Viral & Increase Sales Quick!

You probably see a tiny little gorilla figurine. I see Harambe someone who must be protected at all costs, which leads me to today’s topic: tick, tock, a beautiful segway! Am i right. As of last month, tick tock beat out YouTube for average watch time in the us and the up. So, if you’ve been thinking about adding tick tock to your business for social media marketing, the time to do it is now, if not for me, for Harambe, especially if you’re interested in capturing the attention of the gen z audience. What’S up it’s jamal from hubspot in this video, i’m going to show you how to get your business on tiktok today, so you can start to grow your audience with all the tools and techniques already being used by some of the biggest brands.

If you want to learn more about the current state of social media, marketing, download, hubspot’s, free social media trends, 2021 report, the link is in the description and while you’re there be sure to subscribe to this channel and ring that notification bell. Even if you don’t have TikTok on your phone, you’ve definitely felt its impact from the meld crate challenge to that guy on a skateboard drinking cranberry juice, while Fleetwood mac is playing. Many of the biggest viral moments of the past few years got going on tick. Tock. No wonder tick: tock was the world’s most downloaded app in 2020, beating out both Facebook and Instagram, and it remains in the number one spot, with 2.6 billion downloads, since it launched in 2016.

So, if you haven’t already it’s time to download TikTok and start using it for your business, where to begin well, first, you need to properly set up your profile start by going to manage your account in settings and select switch to business account. This gives you access to specialized features like enhanced metrics, a business content guide and music approved for commercial use.

When setting up your profile photo and bio.

There isn’t much of a difference from other social media accounts, use, text, emojis and hashtags.

To briefly describe your business ticktock also lets you include one URL in your bio, just like Instagram.

That space should be your homepage or use link tree. If you need multiple links, TikTok also lets you link your profile to your Instagram or YouTube account with a separate cat right next to the bright red, follow button that is some premium real estate and it’s kind of a flex on tick, tock’s part there, basically, just Like go on leave our platform, they already know they know we love it so now you’re all set and ready to start tick-tocking.

But what are you gon na post? Like all social media? You don’t just want to start posting willy-nilly.

TikTok is a video first platform, which means you need a content strategy for creating a steady stream of attention-grabbing clips like any marketing strategy. You want to start with considering your user profiles. Some content might work great for tick tock as a platform, but does it connect to your audience at the same time, you need to make content that performs well on TikTok, so spend some time researching what other businesses in your category do to earn followers engagement and, If you take nothing else away from this video, please do not be cringy.

There are so many brands that think that they get it, and they don’t get it just.

You know maybe ask young people a little bit what they do.

You know I’m saying look at what young people do you know tick tock makes this easy with their video showcase tool which lets you flip through the top brand videos in terms of number of likes and levels of engagement, as well as the most liked videos from All creators – this is a good starting point, but you’ll want to do some deeper research into your immediate competitors to really get a sense of what’s possible. Once you have some ideas as to what kind of content you want to make start creating a calendar, it’s generally recommended that brands post on tick tock, one to three times a day to maximize engagement.

This can seem like a lot but remember that not all your tick tocks have to be award award-winning masterpieces, and i know this because i tried to do that myself. Sundance hasn’t called me. Unfortunately, out of all the social media platforms out there, tic tac is the most casual meaning you can post authentic moments from your business without turning every 15. Second video clip into a major production according to TikTok’s own research.

The number one reason users report going to tick tock is to lift their spirits, so keep things light and entertaining want to see a good example. This tick tock from chipotle is nothing more than a smartphone video of someone dipping their quesadilla in guacamole, while song sings about dipping a quesadilla in guacamole.

That’s it that’s. The whole thing doesn’t need to get more sophisticated than that. Literally people eat this stuff up.

You know they’re goon an get puns yeah one of the fundamentals of tick tock is the way it lets. Users play music over their videos. For that reason, dance trends or other music-based content dominate the platform. If you want to talk about dance trends, listen, you know. Yeah, there you go, you know who you got a hit up uh somebody else. I don’t know what I’m doing as a brand you’re required to use music from the app’s commercial use, library of pre-cleared songs.

Otherwise, your post could end up being taken down or worse. You could actually end up being sued for copyright infringement if your brand just has to be part of the tick tock music trend.

It’s up to you to license the song directly from the owner, then safe list it with tick tock. This is legally required, even if you’re working with influencers, whose creator accounts, don’t have the same limitations as a business account. But before you put in tons of effort licensing the hottest tracks, independent research tells us that 65 of tick talkers prefer content from brands.

That feature original sounds if you need help creating these sounds tick.

Tock has partnered with several music distributors and production companies that can help you create or discover your own catchy tunes optimized for tick. Tock. Keep in mind that, while it’s great to participate in existing tick, tock trends to gain likes and views, the gold standard for a brand on tick tock is to create a trend of your own converse.

Did this to promote its London fashion week, activation by encouraging other London tick-tockers to express themselves creatively using a pair of all-stars as their canvas and it used one of tick-tock’s branded hashtag challenges, plus a media package to promote the campaign with a discover page banner campaign.

Hashtag and music page recommendation: there was also a seamless shoppable experience to boost sales, and the brand commissioned some of the most popular artists on TikTok to kickstart. The campaign with their own all-star designs. Influencers are a huge deal on tick tock, so you’ll probably want to use them at some point for your brand.

I am not available, though, but thanks for asking using influencers doesn’t have to mean hiring someone with millions of followers.

If you spend time following your brand’s niche on TikTok, you’ll, see plenty of micro, influencers or potential influencers who you can reach out to directly and get them talking about your business for help with that process, download HubSpot’s, free, influencer marketing, guide from the link in the Description, finally, if you’re going to maintain a steady stream of relatable, participatory and niche specific content on tick, tock you’re going to need the same tools, the pros use fan bytes is a great app for finding influencers in the coveted 13 to 21 year old range to use.

In your TikTok campaigns and I’m sure, you’re thinking really Jamal 13-year-olds, that’s who we’re goon and have push our products and our campaigns and our brands. Yes, they are powerful. More powerful than you could ever realize via maker.

Is a video editing tool made by the owners of tick tock to really upgrade your clips?

Trental offers ai-powered analytics to help predict.

What’s going to become a tick-tock trend, exalitre is designed to help optimize your own content to maximize engagement and story clash offers monitoring.

So you can discover where tick talkers are talking about things relevant to your brand and, like all social media, it’s important to interact with other users by commenting on things in a proactive and non-spammy way. Some of these are free apps for your phone, while others are paid services, but they’re all worth it to help.

You make the most of your tik-tok marketing efforts. After all, it’s not every day that a new app comes around and takes over the entire internet. I would know i tried with jamba it didn’t work to learn how to succeed on all your social media platforms. You can sign up for HubSpot, academy’s, free online social media certification using the link below and don’t forget to like this video on your way to class. Now, if you’ll excuse me Harambe – and i have some trends to start all right – they’re not going to start themselves – we want to be the first ones to do it.

You already know how this game works all right until then I’ll see you next time now, if you’ll excuse me Harambe, i let you down literally.

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