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Month: December 2024 (Page 2 of 6)

How to find Your Audience on Social Media and get MASSIVE Engagement

So, you know who you’re trying to speak to but you’re not sure how to reach them online? Don’t panic. In today’s video, we’re talking about how to reach your target audience on social media. Hey, I’m Marley Jaxx, CEO of Jaxx Productions. I have scaled my business to multiple seven figures by reaching my target audience on social media, specifically here on YouTube.

So I’m really excited to share this with you today. First, let’s start with the difference between a target market and a target audience. Coz there is quite a difference. Do you know what it is? Let’s make sure we’re on the same page about that.

Then we’ll talk about my 3 favorite tricks for reaching your audience on social media and then well talk about how to narrow down your audience on Facebook for any kind of ads or maybe you’re hosting an upcoming event.

We’ll talk about the tricks to that too. So, let’s talk about the difference between a target market and a target audience. The target market is the whole group of people that a brand may want to sell to. The target audience is a particular group of individuals within that market that the company expects to sell to.

For example, my target market may be entrepreneurs but my target audience is a subsection within that market, specific type of entrepreneur. An entrepreneur that sells their products and services online. Now, when you know the difference between your target market and your target audience. These are gonna give you some clues to where you can reach the online through the various social media platforms that we have access to. For example, if your niche is professionals.

Maybe your audience is on LinkedIn. If your niche fitness or maybe or food. Your audience may be on Pinterest. If your niche is photography, you’re an artist. Your audience may be on Instagram.

So after hearing that where does your audience hang out? What platforms do you know that they’re part of? Let me know in the comments below.

When you know where your audience is, it’s best for you to focus your time on those platforms. Yes, there are so many platforms and a lot of shiny objects that can grab our attention.

But if you focus with the one or two that you know that your audience is on and really dial into that strategy. That can bring you huge lasting returns. Then once you know where your audience hangs out, what platforms they’re on. The next thing to do is research what kind of content they want to consume from you and the best ways that I like to research that is by seeing what my competitors are talking about. By seeing what trends are capturing people’s attention and also by doing keyword and SEO research.

You can look to your competitors in the space or just other people that are speaking to similar subjects or expertise that you’re and see what kind of content they’re creating. See what their audience is responding to. See what you’re doing well maybe they’re doing not so well.

There’s a lot of things we can learn from where people are coming to the same remark and where we might able to pick up where they’re leading off. One of the things that I like to do is see what kind of content people are searching for on YouTube.

Are people looking at videos on topics that I can speak to that I’m an expert on. What are the topics that are already been covered by people in the space that I might be able to put my own unique spin on that. Share my own stories, my own case studies, my own social proof to be able to captivate that audience. When you know the types of problems that your audience has or the questions they’re asking or even the questions that your competitors are solving. This will give you some insights into how you can cater your content and your message to your target audience and be able to reach them on social media.

Now, I also mention in addition to competitor research to do some keyword research or SEO research. This is looking at whether people are searching on Google or YouTube. You know, when people have a question, they have a problem that needs to be answered. Where do they go? For some people, we go to our moms but for most of us we go to this Google machine we type in our questions there and the answers can come up in the form of an awesome video or a blog article to any kind of website.

Now, there’s tools that you can use to see what other people are searching for.

I recommend looking into SEM rush, TubeBuddy, or Google Keyword Planner. When you know exactly how people are searching for these terms in these search engines. You can title your video the same way that they’re searching for them and that gives you a really great advantage to them being able to find you on platforms such as YouTube. So we talked about YouTube, we talked about Instagram, we talked about some other platforms.

But how do you find your target audience on Facebook? We can certainly join Facebook groups and share your topic of expertise about your interest. But there’s also some things that you can do inside of your Facebook business account to create audiences.

Inside your Facebook business manager, there’s an audience manager tool. When you’re in the business manager click on the menu on the top right and select audiences.

Facebook has 3 primary audiences saved audiences, custom audiences, and look-a-like audiences. Saved audiences may be people who have engaged with you already, that might be following you, that liked your post. Custom audiences may be once that you create based on people’s interest, their location, their age range.

Look-a-like audiences are made based on people who are just like the ones who are already following and engaging with you. Each of these 3 options gives you additional options for narrowing down your target audience.

So that you can be very specific in the people you reach through your Facebook ad campaigns. I winna share with you a strategy that I use to identify my target audience for an event that I hosted. But before I do I wanna encourage you to hit that subscribe button.

Because I’m putting out videos like this every single week. I have clients that scaled their businesses to 6,7 even 8 figures using this strategy.

Make sure you subscribe so you don’t miss a thing. So back in September of 2020, I hosted my first virtual event it’s called virtual machine live and I knew that wanted to reach a ton of people with this to be able to help them scale their businesses online. Especially, throughout the year that 2020 was. I want to be able to help a lot of people through this virtual event. So, how can I get online and find these people that weren’t already existing followers and be able to reach the masses and bring them into my community and help them scale their business.

The first thing I did is I created what the event is all about. What’s the outcome? What’s the main objective? What are you going to be able to walk away with? So that in all of my advertising and my messaging and my promotions.
I could have that very clear benefit and then once I knew what the outcome was, I could create a specific customer avatar for the event.

Knowing who are the people that would want this outcome. So, for example, this outcome or this event is to teach you how to create a content machine and a cash flow system that would ascend their leads all the way to high tickets. SO, use the information based on what they already knew about my existing customer avatar and then getting really clear on that for what this event is all about. I know exactly who I wanted to reach on social media.

So, for example, in the outcome, I’m talking about lead generation. I’m talking about high ticket. I’m talking about creating content and a cash flow system. So from this, I know that I wanna speak to an entrepreneur that has an online business. That isn’t afraid to make content and be an attractive character.

That has or wants to have a high-ticket product or service to sell and that they need to generate leads for their business. Now, that you’re clear with the outcome and the avatar I can now approach my existing social media audience to promote this and give them an incentive to either share or speak about the event.

One of the things that I did was a contest that will get people entries to win a free tickets or get people some VIP access or even give them some swag. I love swag. I also leverage other people’s audiences I had joint ventures.
I had the other speakers promote to their audience so that you know. If their speaking at this event and some of their audience may be interested in attending this too. I created a lot of content that will give them sneak peeks around what they could get if they attend the event. I also offered bonuses for people who purchased tickets by a certain time frame.

We can give them early bird bonuses.

You can give them more access to the speakers or VIP if they sign up at a certain date and that’s all created once I knew who my target audience is and be able to use that information to create the best message to reach that audience on social media. So because you click on this video. Your someone that obviously wants to be able to reach their audience and make more money online through your social media accounts and that’s part of what I do with my clients. I help them build the content machine and the cash flow system and what I’ve done for you today is I’ve actually created an infinite cash flow blueprint. I’m gonna give you access for free.

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Grow Your Business with Data-Driven Marketing Strategies | TahaMedia

My ideal client is a client that is doing relatively well in the market. They have a strong marketing position, yet there are inefficiencies in their back-end marketing infrastructure.

That sounds like a mouthful, but what that means is: is that they’re not tracking the necessary data that could get them more recurrent business, more recurring clients, so that client just necessarily has the raw data, but it’s for us to bring it together and get them to The next level and set up that infrastructure, so they’re collecting the data, making their company more profitable and more valuable to potential investors or buy out a lot of my competition is very short-term, because a lot of clients are short-term.

So, they think that immediate boost in revenue. That means that’s a good marketing firm. However, with me, I have a former investment banking experience and I’m very much into valuation and buyouts and so forth, is getting the long-term evaluation for your company through marketing and so with us we’re more of a long-term data-driven, consulting firm where we focus on teaching Our clients, and in coaching our clients to set up this infrastructure that gets the most value per customer. In addition to that um decreasing the ad spend so you’re, you know having a higher profit and a long-term strategy of collecting more data and getting smarter than your competitors.

Many of the companies we work for they have a unique selling position.

However, in the market today, things that are getting much more competitive and we have companies stealing each other’s unique selling positions all the time. What makes people different in the market and gets them results time and time again is just communicating a unique mechanism. What is a unique mechanism? It’s the one thing that makes your companies so unique that your competitors can’t even compete with and a lot of times, there’s confusion on.

You know I don’t have a unique mechanism and what we tell a lot of our companies is just name what you do just implementing that one strategy will get results time and time again the mistakes that people are making out there is bling and copying your competitors ads copying the messaging and so forth.

That does not work well, and I do advise anybody to go ahead and do that. First off is you’re not collecting the same data on the back end. If you’re copying an ad, you don’t know if that ad is actually working, so you might be copying the wrong thing. All right, that’s number one number two is: is that when you end up copying, you then become a me-too product. Your goon an get ignored almost immediately and the third reason why you don’t want to do that.

You can’t be better than your competitors if you are copying them and you know, what’s the point of doing business, if you can’t be the best, I got my first client in the b2b space at the tender age of 22 years old.

Essentially, I had a unique selling proposition, which was: I brought Wall Street executives to Dubai, and that was in 2006. When I first started it was like a complete novelty. Every single company that I would speak to would be like great. How do we sign up so just having that unique selling position odd by this time I was 24 we had about. I think six of the top ten investment banks as clients.

The biggest opportunity that I’ve seen over the last year is the emergence of a clean LinkedIn in the b2b space has always been a forum to get more client engagement and more clientele and they’ve really cleaned up their act through video content. Video ads for us personally, we tend to use the LinkedIn messenger ads or the in males all the time and they’ve worked on a consistent basis and they continue to work because, most of the time people get four or five messages on LinkedIn daily at most, whereas In their email box are getting 20 or 30 emails, so companies reading our emails and engaging with us is a lot more likely. So we’re really bullish on the LinkedIn in mail strategy.

The best book that I’ve read in business and marketing has been breakthrough.

Advertising by Eugene Schwartzman, I went to the Wharton School got my MBA in marketing and that single book has taught me much more than any MBA and essentially what the book teaches is that customers have heard of your messaging before unless you’re having a trip to them.

To Mars, or something that they’ve never heard before getting customers attention is almost impossible back in the 30s. Imagine how it is today, and the book is a classic in helping you create a unique selling position that will grab your customers attention over and over again and once you’ve learned in the methodology of breakthrough advertising.

You can constantly do that for each and every product or service that you offer.

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Quickly Convert Website Visitors Into Email Subscribers

In this episode, we’re going to talk about how to take a website where somebody wants to take casual website visitors and turn them into email subscribers. So, let’s get into it. That’s right! Here we are so uh real, quick before we get into this video. I want to talk about this thing. ¡Oh no! It’s over here it’s over here! Now it’s the perfect blog post cheat sheet, which i just created. I figured it was absolutely perfect for what I’m doing here. If you want to learn how i create the perfect blog post to rank and to convert, go to moneylab.com cheat sheet, and you can download that for yourself.

So, let’s talk about how we can convert regular visitors to a website into email subscribers, and you know what i don’t know what to call this: let’s call it copy all right, so we’re going to talk about copywriting.

This is the site eattrainlearn.com and kind of looking at it off the bat. It’s fine. You know i kind of like it.

This guy, this guy looks strong, looks like if i eat and train with this guy. I could learn something so flexible.

Dieting made simple access. The video right off the bat as far as like the copywriting is concerned, it’s not getting me to feel any sort of way about why I’d want to you know access this video. I want something more specific, flexible, dieting made simple. I don’t know what flexible dieting is. Is that some cool new diet is that keto?

I don’t is that is that intermittent fasting, i’m somebody who doesn’t know, but i want to eat and train and learn and maybe you’re speaking to the different audience. But i know this site doesn’t get a lot of traffic, but at this point let’s assume that everyone’s a dumb like me – and they want to learn how to you know, eat train, eat and train. I guess so. Maybe flexible dieting is too much of an industry word. Maybe it needs to be. You know how to use this new fad of flexible dieting to blah blah blah blah blah whatever it is like. What is it that I’m going to benefit now?

You see, watch my free training to learn, step by step, how to reach your fitness goals with flexible dieting. I think the copywriting here is the problem, because that is just very vague. What does that even mean?

Is that being that what’s my fitness goal, it could be completely. You know it’s all sorts of things, so i think, being very, very specific in the outcome is how you would use this copywriting access, the video you have a button here.

The button’s gray and the background here is red and so kind of looking at this. I’M thinking it should be flipped where the background should be gray and the button should be red because that’s going to make the button stick out and yes, i want to access the video or download the video or watch the video accessing the video here. Here’s the thing about videos: I’ve learned too about if you want to uh, get people to subscribe to your email list. Videos are free on YouTube.

You can YouTube anything.

You don’t need to have a video, so i actually have a video as a lead magnet on another site that i run and it doesn’t do that. Well, just put it out there. Maybe it’s not a video, maybe it’s a cheat sheet. Maybe it’s you know a. I don’t know spreadsheet where you can enter stuff. Maybe it’s a little app. Maybe it’s i don’t know something else, but just something to think about there too uh. So, looking at the bottom here, you have this other thing which, if we’re trying to convert emails or trying to convert visitors into email subscribers, I’m looking at this and saying wait. How is this email? Is this different from this?

What’s this, where am i going so right off the bat I’m getting this like thing to get this free, video and i have to download so i have to enter my email address to download this video, but then down here, I’m entering my email address to Get started on what our content is designed to cut through the misinformation of the internet and give you real actionable principles to help you see and sustain results. If that’s not the most generic thing, I’ve ever read, I’m sorry to say, discover, enjoyable and sustainable fitness habits. Again, we’re talking about we’re not giving the benefit.

You know like enjoyable and sustainable fitness habits.

Yeah, i mean sure, but it’s it feels very industry talk and not very specific to what I’m goon an get out of this. So, if I’m goon an sit here and spitball anything, let’s, let’s, let’s see, if i can do it eyes, closed and spitball something. So, you know how to create sustainable fitness habits that you can do anytime on your busy schedule, terrible, but something along those lines where you have the benefit of what they’re going to receive from sustainable business or sustainable business habits, sustainable fitness habits.

So, some, i think really here, it’s copywriting and you’re, offering two different things here on the homepage: you’re offering the access the video up here and then something about. Let’s getting started about something so just not a very clear message into getting your visitors to turn into email subscribers, the best thing that you can do on this website, which is not a terrible website. I’M not gon na sit here and critique the website whatsoever. Besides, maybe flipping the colors so that the button pops out – oh, my god, i use the word pop again that button kind of sticks out.

What i would do here is create a cohesive offer. That is compelling, and i know that even those sentences and those words are vague, but if you spend the time workshopping that and figuring that out talk to somebody else, this is what i do all the time you want to know what this, how this came about. Yeah, workshopping talk it out, figure. It outthinks about what your audience ask your audience. You have an audience; it may be small but say like hey. What are you looking for? What are your goals with your body? What is it could it? You know some people just like me. I just i want to gain as much weight as possible. So that’s why I’m drinking these beers right yeah. I know i have a beer next to me.

It’s very professional matt great.

I want to look at your most popular posts because you’re trying to convert again casual visitors into email subscribers.

Well, this is the most popular post is where you’re getting all your traffic, so where’s the offer is the offer here: free, beginner, training. Again, i hate this because it’s a button and it says beginner and you’re – going to segment your audience kind of right off the bat. So this isn’t really working for me. I’D much rather have some sort of offer closer above the fold somewhere here at the top. That’s like hey here’s my offer again remember you were on my home page.

That was my offer.

Here’s my offer again whatever that is be very specific, with the copy be very specific, with the offer it could be a cheat sheet. It could be all those things that i mentioned earlier. A video could work, i’m not saying a video won’t work test. It, though, try a video and then try something simpler than a video. You know something easier to create like a pdf, and i think you might see results just kind of i don’t know again. That’s me using my anecdotal evidence on my site and i think the reason that people are like free video there’s a freaking million free videos on YouTube. I could free video all day so offering a free video doesn’t feel very special. Free eBooks feels special free cheat sheet feels like private and secret and special. So, i don’t know think about that uh. So, moving on, i don’t see an offer.

It’s not a cohesive offer from what i saw on the home page, so put something at the top.

That’ll definitely help you scrolling down. We have this in the middle okay, two things I’m goon na. I want to jump real, quick into branding. Yellow buttons see these pops, oh god, I’m so sorry designers. This stands out on the black background, but i know there’s some text in here.

I can’t read: oh, it says marketing by active campaign: don’t give them anything just get rid of active campaign, so you say: try these six easy to learn. Trax exercises to build muscle and increase strength again. Dum-Dum over here doesn’t know what tax stands for or what it is or why i should care about it or how it’s going to help me in any single way possible. So and there are sticks a lot, he said they’re easy to learn. You caps easy. I don’t know, i don’t think this is really compelling to me. You know you know it could be something.

That’s like try these six easy to learn exercises who gives a about tax to build muscle and strength in blank amount of time or in your own home without equipment. You know: what’s the what’s the benefit at the end like? What’s the thing?

That’s going to be like oh yeah, i don’t have equipment like this is great.

Then you say enter your email here and it’s all a little tiny and tiny, and you have seen the exercises get the exercises like get the exercise cheat sheet. I know I’m saying cheat sheet a lot because i just created a cheat sheet. Maybe it’s gotten the exercise video. You know the special unlock these exercises. I don’t know this could be there’s something just a little bit more compelling a better call to action copy uh. So going back to copy what i would do here is again. You don’t have a cohesive message. You have some.

You have two different offers on the home page. You have a third offer now that I’m seeing in the middle of your blog post, let’s keep going and see if we can find any more love. These uh hey the same wall color as i do look at that, it’s a very nice wall color. This is called blue note by the way from Benjamin more. If you were curious but you’re not so I’m going to continue so moving forward, then we have a lasso link very nice. If you want to use lasso to make your affiliate links, stand out just go to moneylab.co, slash lasso. I helped invent that plug-in. Isn’t that nice? I don’t work from it anymore, but that’s another story. Trax goes suspension training. I guess I’ll find out. If i read what tax stands for and then you’re missing an opportunity here at the bottom, i love that you have your face. I love that you say who you are and your certifications. I guess you have a bs. I am that.

Is that what that means, then you have a-f-a-a-c-p-t cpt. I don’t know what that means.

So, you don’t say anything else. You do say live strong.

I would. I would worry about that because that could be copyright.

Infringement don’t know, but then you have I’m here to help you when it comes to eating better training, smarter and learning faster. Give me more of your background. This is where it’s a good spot for your eta, speaking of which moving into seo a little just a little just a little tiny bit. Um eta stands for expertise, authority and trustworthiness, and that is what google wants to see, and so this is a great place. I think this is awesome. You can see your face, it’s black, it stands out, not doesn’t pop, it stands out and you could add hey. My name is ant. I have been doing this for x number of years. I’ve trained here.

I’ve done this.

I’ve started this website 40 years ago, what i don’t know just different criteria that makes you an expert or somebody that has authority or somebody that i can trust in this space. But you should also add another email, opt-in down here and i’m going to say this. One last time, which is figure out your cohesive message figure out what it is that you want people to join and what it is that you want them to get. You can make something that can appease the large crowd who want to eat and train and learn from you so figure out. What that is it’s going to take time; you’re going to try different things. You might try a pdf, you might try more videos, but really you can. Probably, since you already have these things, it’s probably just copywriting, it’s probably just creating a better message, something more compelling.

That’s going to get them to actually subscribe to your website.

That’s what i think anyway, thank you for watching. If you liked this video, please leave a thumbs up.

If you want to see more website critiques website, tear downs whatever you want to call it make sure you hit the subscribe button, and if you want your website on this channel – and you want me to do what i just did for entrain learn.com, you can submit Your website, by going to moneyback, slash submit and other than that, if you think i missed anything, please leave a comment if you think there’s any glaring errors or you’re like oh, i have an idea.

I want to help this guy out then just leave a comment below that’s it. Thanks again and I’ll see you in the future. You.

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Changing Web Marketing Scenario

Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of “search engine optimization”, although they all may have half baked ideas about what exactly it entails.

The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites.
But that practice has for long been on its way out. Neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers.

Typical search engine optimization is not enough any more to established your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people, the end users take the decision, take your message forward in so many shapes as Web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites (SNS) and what not.

SEO in these times is about delivering the marketing message to the targeted audience, not just make it SE friendly. If latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way you will drive away real people who may actually be potential customers.
8 Milestones To Success

With Web 2.0, audio and video content have become very effective method of delivering marketing messages over the Web. But before you as a web
marketer jump on to the bandwagon, do go over following points to ponder:

(a) These multi media messages should not be cost prohibitive so that even small and medium-sized companies could afford professional Web-audio and Web-video. They are the real revenue earner for you.

(b) Remember the website design is about delivering the marketing message effectively and unequivocally and not just search engine optimization. This point is particularly important for web design firms who double as web advertising agencies.

(c) Professionally done Web-audio and Web-video requires more than just the ability to use a video camera. So avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical ability.

(d) Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.

(e) Evaluate business opportunities in the broader sense of marketing. Build viable partnerships by sitting down and taking a hard look at how various factors might complement your message.

(f) Don?t ever forget that the web is used by 87% of Internet users today to research goods and services and that extra knowledge is not available anywhere else. So do give the visitor something worthwhile. Ask yourself while designing a website or any marketing campaign, what as a user am I getting and will it add value to my life, career, business, etc.

(g) Spend considerable time to analyze what the competitors are doing. If they are successful you would know why, and if they are not you would know what to avoid.

(h) Do spend time to make a beautiful web site that is attractive and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many a times.

All this sounds great but how and who can implement the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remains right there, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things.
These guys may not flaunt the latest PDA or be rather old fashioned in their sense of fashion but they have years of experience building successful campaigns behind them.

How I Made $5,000 in a Month with Affiliate Marketing Secrets

Are you struggling to make money online, have youtried affiliate marketing but can’t seem to crackthe code to success? What, if I told you there’s away to earn $ 5,000 a month? You need to know this simple step to make easy money stay tuned. Nadif, you enjoy this video. Please subscribe to my channel and press like button and welcome to the world of affiliate marketing Secrets where we’ll unlock the strategies that can transform your online income. Imagine having the freedom to work from anywhere set your own hours and earn a substantial income promoting products.

You believe in! That’s The Power of successful affiliate marketing.

Let’s start by understanding, what affiliate marketing really is at its core affiliate. Marketing is a performance-based marketing strategy where you earn commissions, by promoting other companies, products or Services you’re.

Essentially, a digital salesperson connecting consumers with products they needed want. But here’s the thing not all affiliate marketers are created equal, some struggle, to make even a few dollars a month, while others are raking in thousands. So, what’s the difference, it all comes down to knowing the right strategies, and implementing them effectively. First and foremost, choosing.

The right Niche is crucial.

You need to find a balance between your interests, market demand and profit potential, don’t just chase after the most lucrative niches if you have no genuine interest or expertise in them. Authenticity is key in building trust with your audience. Once you’ve selected your Niche. It’s time to dive deep into market research, understanding, your target audience is Paramount. What are their pinpoints? What Solutions are they actively seeking by? Aligning your affiliate offers with your audience’s needs you’ll dramatically increase your chances of success. Now, let’s talk about building your platform.

While there are manways to promote affiliate offers.

Having your own website or blog is often the foundation of a successful affiliate marketing business it gives you a home base to create valuable content build an email list and establish yourself asan authority in your Niche content is King in the world of affiliate marketing, but not just any content. We’re talking about high-quality valuable content that genuinely helps your audience. This could be in-depth product reviews how to guides comparison articles or even entertaining videos the key is to provide real value while naturally incorporating your affiliate offers speaking of offers.

Choosing the right affiliate programs, is crucial, look for products or services that align with your Niche and audience needs consider factors, like commission rates, cookie duration and the overall reputation of the merchant remember. Your goal is not just to make a quick sale but to build long-term relationships.

With both your audience and your affiliate Partners now let’s dive into some Advanced strategies that can really boost your earnings, one powerful, techniques, email marketing by building an email list, you create a direct line of communication with your audience. This allows you to nurture relationships provide value and strategically promote your affiliate offers. Another game-changing strategy is leveraging the power of social media platforms like Instagram YouTube and Tik Tok offer, incredible opportunities to reach and engage with your target audience create engaging platform specific content that showcases the benefits.

Of your affiliate products in an authentic way, but here’s a secret that many affiliate marketers Overlook diversification.

Don’t put all your eggs in one basket: experiment with different traffic sources, promotional methods and even different niches. This not only spreads. Your risk but also opens up new opportunities for growth one.

Often underutilized strategy is creating your own digital products to complement your affiliate offers.

This could be an eBook, a courser, a software tool by doing this, you’re, not only creating an additional income stream, but also positioning yourself as an expert in your field now. Let’s talk about the importance of tracking and analytics to reach that $ 55,000per month goal.

You need to know what’s working and, what’s not use tools to track your clicks conversions and overall performance, this data will guide your decision-making and help you optimize your strategies for maximum results. Another key to success is staying up to date with industry, Trends and algorithm changes, the digital landscape, inconstantly evolving, and what works today might knotwork tomorrow commit to continuous learning and be ready to adapt your strategies as needed.

Let’s not forget about the power of networking and collaborations connect with other affiliate marketers’ influencers and even merchants in your Niche. These relationships can lead to valuable insights joint venture opportunities and even exclusive affiliate deals. One strategy that can really accelerate. Your success is focusing on high tick affiliate offers, while it might be tempting to promote a lot of low-cost items. Promoting a few high value products can often lead to bigger commissions with less overall effort now let’s address a common concern. The fear of competition yes affiliate marketing is competitive, but there’s plenty of room for Success.

The key is to find your unique angle, your authentic voice. Don’t try tobe, like everyone else, focus on what makes you and your approach special. As you start seeing success it’s important to reinvest in your business. This could mean upgrading your tools, investing in paid advertising or even Outsourcing some tasks to free up your time for high value activities. Remember success in affiliate marketing doesn’t happen overnight. It requires patience, persistence, anda willingness to learn from your mistakes, don’t get discouraged by initial setbacks, view them as valuable learning experiences. One often overlooked aspect of successful affiliate, marketing, is building trust with your audience, be transparent about your affiliate relationships, your audience will appreciate your honesty, and this transparency can actually increase your conversions in the long run. Another powerful strategy is to create comparison content.

Many consumers are looking for direct comparisons between similar products by, providing honest, detailed comparisons. Youkan helps your audience, make informed, decisions while, potentially earning commissions on whichever option. They choose. Don’t underestimate the power of Storytelling in your affiliate.

Marketing efforts share your own experiences with the products you’re, promoting personal anecdotes, Andreal life.

Examples can be incredibly persuasive and relatable to your audience as your affiliate marketing business grows. Consider diversifying into different types of affiliate programs. This could include recurring. Commission programs which can provide a more stable income stream or eventwo-tier affiliate program where you can earn commissions on the sales of other Affiliates you refer. One Advanced strategy to consider disaffiliate product bundling.

This involves creating unique package deal by combining the affiliate product with additional value ads of your own this.

Not only makes your offer more. Attractive but also sets you apart from other Affiliates promoting, the same product.

Remember, successful affiliate marketing is not just about making sales it’s about providing value and buildinglong-term relationships with your audience.

Focus on solving problems and meeting needs and the sales will naturally follow as you implement these strategies.

Keep in mind that what works best canary, depending on your Niche and audience don’t, be afraid to experiment and find what resonates most with your specific Market. Lastlyalways stay ethical in your affiliate. Marketing practices build your business on a foundation of, honesty, transparency and genuine value.

This not only helps you sleep better at night. But also sets you up for sustainable long-termsuccess. Now. Are you ready to take your affiliate marketing to the next level start implementing these strategies today and watch your income grow to that $ 5,000 per month goal and beyond?

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Website Marketing- Pixel Page Advertising – The hottest advertising craze on the internet

What is next? I?ve been in marketing for many years, and just when I assume I?ve seen it all, I get shocked all over again. Every new trick I see causes me to laugh at the beginning. But then results come in the picture. You get to believe it. I?m talking about Pixel Ads.

So, what is pixel page? Or what is pixel advertising? Or what are pixel ads?
Pixel Ads, sometimes referred to as Micro Ads, are little advertisements that only slot in the space of a pixel on a web page. These ads range anywhere from a penny to a dollar per pixel and several sites are offering free Pixel Ads.

?Selling the ads on the front page of a site has been easy because they are attractive to watch and easier for site owner to get lots of traffic towards his site?, InnovativePixelPage, one of the companies selling pixel ads said. If an advertiser buys a 10×10 pixels or block or slot, it appears as a small square in the grid of small squares on the site’s front page.

It is kind of strange. The site also makes advertising fun, instead of a “big, serious thing.” IPP. It?s no secret that banner advertising has been gradually declining in popularity and effectiveness, and everyone has popup blockers installed to keep those annoying popup ads from screening. Pay-per-click advertisers are becoming increasingly frustrated with click scam, the high rate of unqualified clicks.

In pixel page, when visitors click on the ads that link to the advertiser’s Web site, they are on these sites for hours. Already, the guys that bought the ads are reporting fabulous amount shifts.

Crazy Advertising Schemes :
You?ve all probably seen innovativepixelpage.com by now; this is a website where pixel ads are displayed free in for site promotion. The site uniquely features pixel ads, periodic theme change, free monthly site status or report, new mouse rollover option to boost site rank, categorized advertisement, faster site loading supporting jpg format instead of other time consuming picture formats, real time site clicks, etc.,

So enjoy pixel site, happy surfing!

How To Find Your Target Market In 6 Steps

 

Now, if you’re new to the channel – and you want to build brands that go beyond those visuals using strategy, psychology and creative thinking, then this is the channel for you – hit that subscribe button and hit the notification bell and you’ll be well on your way. Now. Why is it that we brand our businesses now someone could answer that question with something like to generate leads or to make sales, but these results are a byproduct of what we’re actually trying to do by branding our businesses.

What we’re trying to do by branding our businesses is to make connections with our audience, so we can shape how they see and how they feel about our brand. Now you can do absolutely everything right within building a brand from the strategy and the communication and the positioning to the visual identity and the user experience. But if you do not have a crystal clear image of who your audience is, who you’re trying to connect with? And how they feel how they think and how they act, how they make decisions? If you don’t have that information, then anything else that you do within the development of the brand is going to be for nothing because it won’t be aligned with who you’re trying to connect with.

So, in this video i want to show you six steps that you can use to find that target audience, but before we dive into the nitty-gritty and get down into the individual steps, i just want to highlight the fact that we are at a hugely advantageous position.

These days in how much information is freely available to us out there in the market now i know that a lot of people when they start getting into uncovering who their audience is, they want it handed to them on a silver platter. But if you’re trying to connect with your audience, if you’re trying to build a brand, nothing is handed to you on a silver, a platter. Building a brand is not easy. You have to go out there and you have to find that information for yourself and what you’re prepared to do that.

Your competition is not, will benefit you and your brand, so getting out there into the marketplace and finding the information that’s readily available online. In terms of who, your audience is, is an absolute must, and one of the best places that you can go to for this information is social media, whether your audience is in a group or they’re following one of your competitors, their information is there out in the Public forum out in the public marketplace – and all you have to do – is go and search of that information. Look at what they’re doing and look at what they’re asking.

What is it that they want from your brand from anybody within your marketplace?

So, the information is out there not just on social media, not just on Facebook or LinkedIn, but also in forums as well the likes of Reddit or Quora.

This information is out there. Your audience is asking questions: all you need to do is go out there and find that information so make sure you put your hat with grit on there, so you’re getting out there and you’re doing the work and you’re not just expecting it to be handed to You on a silver platter, step number one start with a title: so you’re just categorizing your audience at this point, you’re not getting into any kind of detail. You want to start as broad as possible because from this point on we’re going to get more and more narrow with every single step, but you you do want to start from a broad point of view.

Just so, you have an overarching idea of who it is that you’re trying to target now.

This might be john, the stylish professional age between 21 and 36, or it might be mary, the sporty mom age between 32 and 45. So you’re really just trying to put a title on who it is that you’re targeting. So you have a broad idea and a broad point of view before we start to get more and more narrow step number two uncover the circumstances of their lives. Now the circumstances of your audience’s lives are essentially their demographics, so here we’re talking about their age, their gender, their profession, their income. Are they married? Do they have kids? Where do they live? All of these details will fill in a picture of the circumstances of their lives, and this is really where the broad title of who your audience is starts to come to life in a little bit of detail.

So, get in to as much information as you can about their demographics and uncover those circumstances. Step number three understand their behaviors, so here you want to really get into the personality of this individual in step. Number two you’re uncovering their circumstances, but step number three we’re starting to get a little bit more human, so we’re starting to uncover things like what magazines they like to read. What news sources they listen to, what type of music do they listen to what food do they like to eat? What restaurants do they like to go to? What do they like to do in their spare time? What sports do they watch? What sports do they play?

What hobbies do they have so this really starts to paint in a picture of the personality that they have the type of person that they are and the characteristics that they have step. Number four identify their goals now, identifying their goals will give you an insight into their psyche in terms of the makeup of the person. So there are two levels to this. Their first goal will be their underlying definitive goal in terms of what their purpose is, what their life’s purpose is, what mission they’re on? What is it that they want to achieve overall within their lives?

What is that main goal, and then on a more contextual level?

What is it that they’re trying to achieve right now that you’re going to be able to help them with within your brand, in terms of the outcome that you provide them so understanding their goals will give you a real insight into their psyche and understanding their goals? On those two different levels in terms of their overarching goals for their lives and then their contextual goals, in terms of what they’re trying to achieve right now, step number five uncover their obstacles, so they are trying to achieve something they are trying to achieve that goal. Their life’s goal their contextual goal, but what is it that’s, standing in the way of those goals right now? What obstacles are they coming across?

What challenges are they coming across?

If it was easy to get to their end goal, they wouldn’t need help and they’re probably going out in search of help, because they can’t do it on their own if they can’t do it on their own. What is it that they cannot do on their own?

What is getting stuck, what is in their way and what is it that they need help with, and step number six reveal their emotions now if they are trying to get somewhere if they have this big goal that they want to achieve. If they have this immediate goal that they want to achieve and something is standing in their way and blocking their route to get there well then they’re gon na have some kind of emotion attached to that now, they’ll have an emotion attached to the goal that they Want to achieve in terms how that will make them feel if they achieve it, and they also have emotions attached to the obstacles that are standing in the way.

How do those obstacles make them feel and if they can’t get rid of those obstacles and achieve that goal? What is that going to do for their lives and how is that going to make them feel so tapping into their emotions in terms of both their goals and their challenges is really really critical. Now, look if you go online and google how to find your audience or look it up on youtube. Even you’ll find a lot of videos and a lot of articles that will talk about the demographics and the psychographics, and they are very important.

They are a very, very important starting point, but if you know the demographics – and you know their psychographics, you still don’t have any real information that will help you to connect with your audience, because it’s through their human emotions that you’re going to connect it’s through understanding. What they’re going through understanding those goals, understanding those obstacles and understanding the emotion attached to both the goals and the obstacles?

So, when you start to look at who your audience is, don’t look for the demographics and the psychographics as the end goal. Look for those that information as a starting point. You want to go a lot deeper than that. You want to understand who your audience is, because when you have this information, you are armed with really really valuable insights that you can use in. Not only the development of your brand, but you can use in the communication at every single touch point to connect and resonate with who your audience is and how they’re feeling. But I would love to hear from you in terms of your experiences and your challenges.

Have you identified your audience, have you created audience personas and uncovered that level of information to then use at every single touch point to then use in the development of your positioning strategy and your communication strategy, or are you struggling to identify who your audience is or Are you struggling to extract that information that you can then use to connect and resonate on a human level?

I’D love to hear your experiences in the box below if you’ve got any challenges?

Let me know in the box below I’ll do my best to answer all of those. If you like this video, please give it a thumbs up hit that subscribe button and the notification bell as well and let you know when i’ve got new videos coming out. If you want more actionable brand strategy, tips and techniques, just like this one head on over to BrandMasterAcademy.com, get yourself signed up for the list.

It’s free and i keep some exclusive content for that list as well, so make sure you’re on that list. But, as I said, I’d love to hear from you in terms of your challenges and your experiences I’ll do my best to answer all of those until next time, brain, like a master, and I will see you in the next video you.

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The Email Segmentation That Every B2B Tech Startup Needs

The buyer’s journey tends to be more buyer-centric as actions that they’re specifically demonstrating and lifecycle stage tends to be more your way of looking at a prospect versus an opportunity versus a customer. The Email Segmentation That Every B2B Tech Startup Needs According to the Direct Marketing Association, segmented emails drive 58% of all revenue attributed email marketing. In other words, unless you prioritize email segmentation within your email marketing campaigns, your email results will only achieve about 42% of their true potential. So with this in mind, what kinds of segmentation should B2B tech startups be leveraging? But before we get into that, though, can I ask you to please take a moment and subscribe to this YouTube channel and ring the Bell so you can be notified when new content just like this becomes available?

First up, let’s talk about your buyer’s journey stage. Do you know where a particular contact is in their active research process between surfacing a goal or a challenge and committing to a purchase? If so, be sure to use the buyer persona contact property and buyer’s journey stage — awareness, consideration and decision — to create an email list that you can use in your email marketing campaigns.

This way, you’ll be able to send contextuall-relevant email messages to the right person at the right time. Another big segmentation that every B2B tech startup should be used using is industry.

How many different industries does your company sell to? Does each industry have different reasons for engaging with your company? Do you have separate email campaigns and goals for stakeholders from different kinds of industries or different industries as a whole? If so, create email lists or segments based on the contact’s industry property. Next up, make sure that you take into account the job role or job title in the email segmentation.
Different people within and in the company can have wildly different goals, challenges, and motivations for investing in your company’s product or service. Within the situation, you’d likely want to communicate quite differently with a CFO, a chief financial officer, than you would with an IT professional like a help desk manager.

To make this a reality, make sure that you have an easy way to segment based on contacts by job role, which means by definition, you’re going to likely need a drop down list as opposed to somebody writing in a free form job role or job title. From a practical standpoint, you’d likely need this as a custom contact property, so that way you can segment properly and get your personalization in gear to be able to use that more effectively. Another big email segmentation that every B2B tech startup should be thinking about is language.

This is a huge one, actually. Do all of your prospects speak English, or do they speak some other language? Now, suppose that your email messaging needs to be language- relevant for your recipient and you’re routinely sending messages in other languages besides English. If that’s the case, you will need a contact property that either explicitly or implicitly gathers this information, gathers information on language, and then uses that to auto- populate your email lists for language and your various segmentations along those lines. In addition to the buyer’s journey stages that we talked about earlier, make sure that you understand the lifecycle stage.

This is kind of the first cousin of the buyer’s journey stage. Lifecycle stage is another way of categorizing and segmenting contacts where they are based on the lifecycle with your company. And buyer’s journey tends to be more buyer-centric. It’s actions that they’re specifically demonstrating. And lifecycle stage tends to be more your way of looking at a prospect versus an opportunity versus a customer.

Location is another big segmentation that everyone really should be thinking about. If your prospects and customers are spread across multiple time zones, perhaps even multiple countries or continents, you should use location as another part of your email segmentation strategy. In addition, if your company has a brick and mortar presence where certain kinds of customers and prospects would be more likely to visit or do business with their closest location to yours, this would be another strong use case for keeping track of a location contact property to drive geographically-related email lists. And then finally, think about segmenting on recent behavior; like this is a foundational point of behavioral email marketing. Use marketing automation software that allows you to do double duty as your email service provider and perhaps even integrates with your contentt management system, your CMS, so you’ll have excellent visibility into recent behaviors of known contacts.

For example, you may want to create email segments on most recent email opens or click through or website visits, form submissions, or specific page views. I know with working with a lot of sales teams, they absolutely love to know at the exact moment when someone is viewing a pricing page or viewing a case study page — add them to a particular segment. You can track that from a list and a follow-up standpoint. And at the absolute minimum, you’re going to want to send out an email, an internal email notification, and or an internal SMS notification right away to let the contact owner, to let the salesperson is working with that prospect know that, “Hey, Bob, from ABC company that you talked with last week or what have you is looking at the pricing page right now.” Your sales people absolutely love you for that as long as they know what to do with those leads.

Those are some email segmentation strategies that I think everyone should be thinking about that’s in a B2B tech startup. What kind of email segmentation have you found most helpful for your company? Let me know in the comments section down below. If you’re looking to get some one-on-one assistance with your email segmentation, feel free to reach out. Send me a note on LinkedIn.

Let me know what kind of help you’re looking for, and we may be able to work together. I’m Joshua Feinberg from SP Home Run. And I wish you great success in using email segmentation to provide a better growth path for your prospects and customers in your B2B tech startup.

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The Power Of Storytelling: How To Move People

The ability to tell a story well can literally transform your life. It can land you a job in a crowded applicant pool, make you stand out on a first date, or be the difference between your business succeeding and failing. Today, I have a very special breakdown on storytelling not just because storytelling is so important to charisma into life but because I am actually in the breakdown as the interviewer and the person that I’m interviewing is, without exaggeration, one of the people that I most admire on this planet. His name is Scott Harrison and as the founder of Charity: Water, he’s helped raise over 100 million dollars by telling stories for a good cause.

In his own words… We can’t imagine 660 million anything or quantity of anything let alone people without clean water. There’s no connection so what we’ve been intentionally doing, over 11 years now, is telling stories of individual people — one of the 663 million names, faces, hopes, dreams— So in this video, you are going to learn three of the most important principles that will help you to tell more engaging stories in any environment. And I need to warn you beforehand, these stories that are told in this video are heavy and they contain really sad but important messages which is necessary when you’re talking about the truth of why Charity: Water exists.

I’m also going to let the clips run a bit longer so that you can hear a bigger part of the story uninterrupted and then I’ll comment later.

Here we go. As things had it, I happened to be in a five-dollar-a-night hotel room in Ethiopia, I was with a few donors — a small group — I was sitting in the kitchen of this hotel and the hotel owner walks out recognizes me because we’ve been doing work in this region for a while and just sits down and, unprompted, starts telling me a story about a woman who lived in his village in a remote area of about 3,000 people and he said all the women used to walk for water for eight hours a day and they would have these heavy clay pots that they would carry on their back and he said, “One day, one of the women in my village named Letuc Eris,” he had her named, “walks back into the village and she slips and falls and she breaks her clay pots and all the water spills out into the dust,” and he said, “she hung herself and she didn’t go back for more water.” He said, “We found her body swinging from this tree in our village.” And then I remember he kind of paused to watch the story’s effect on us and he said, “The work you’re doing is important.

Keep it up,” and he just disappeared back into the kitchen. So obviously, this story is heartbreaking but there’s more going on here than just that. An important principle of storytelling is that when telling a story in the first person — meaning you’re talking about yourself — you want to take the listener on the same emotional journey that you experienced. So Scott tells the story with this pause from the innkeeper at this moment because that is what you need to absorb what he just said just as he did in the moment when he heard it.

As he continues, he also talks about his emotional response and mentioned that he doubted the truth of this story just as the listener might.

There’s a temptation though to jump ahead when you’re telling stories — to tell the listener what you learned by the end of the story as you’re telling it; do not do that. If you slow down and you take people on the same winding journey that you went on, stories connect much more. Just watch. And I remember sitting there with a group of five people like, “What?” You feel like you got hit with a ton of bricks and then you start doubting it, “Is that story really true?
Just tell the international donors a sad story; make us feel great about the work that we’re doing?” But I just couldn’t really shake the idea, like, that picture of a woman who had slipped and fallen like all of us have done and was in such despair in her living conditions that she tied a noose around her neck, climbed a tree, and then jumped.

So I sent our partners out to the village and I said, “Can you go to this village and tell me first of all if anyone named Letuc has actually lived there and if it’s true.” And, I don’t know, a couple weeks later, I got an email from one of our partners saying, “Yeah, we went to the village and sadly, it’s a true story. We saw a grave.

We met the family.” So then I asked my wife, “Well, I want to go and live there for a week and—” I want to pause here because there’s another big storytelling point going on which is that — every story needs a near-constant element of mystery to keep the listener engaged. You need to constantly raise questions in the listeners mind and every time you answer one, a new one needs to pop up if you’re going to keep their attention. Scott hits on a bit of mystery right before this by asking, “Was this story of Letuc Eris even true?” And we just found out that it was solving that mystery but he immediately raises another question in the listeners’ mind, specifically — what happens when Scott goes to Ethiopia himself?

So let’s see how it unfolds.

Long story short, I went to the village, I lived there for a week, I wound up meeting the priest that gave her funeral, I saw the pile of rocks behind the church that was her grave, I met her mom, I met her friend that walked with her that day, I wound up writing about it on Medium about the experience, and seeing the tree. It’s kind of this frail tree and I didn’t know before I went into the village that she was 13 so that was a huge shock for me. I was expecting an old lady, and I was kind of imagining this hunched 60-year-old woman who had walked for water her entire life; it’s a 13-year-old girl — a teenager.

And I remember — all these through translators — asking her best friend why she thought she actually did it and hang herself and her best friend said, “She would have been overcome with shame because she broken the clay pot, and she spilled the water.” So that is the main action of the story but it doesn’t end here because the best stories have lessons at the end. Kind of like Aesop’s fables, there’s an overarching point which is shared explicitly in the last portion so you need to know your purpose when sharing a story when you get to this point — what is the audience supposed to take away from your story? Here’s what Scott thinks that we should learn from Letuc Eris’ story. It says that this is an emergency like, “Not not on my watch,” right? Something has to be done where 13-year-oldgirls are not hanging themselves on trees because they didn’t have water and because they broke the clay pot.

The first time I heard Scott tell this story, the lessons stuck with me. It inspired me to donate to Charity: Water and it’s how I got connected with Scott in the first place. Point being, at the end of your stories, don’t just leave people hanging; tell them why they just went on that journey with you and if there is some action that they might want to take, tell them. Anyways, this last story is both emotionally moving and a fantastic model for how to tell the story of a product or a business idea; is the storyof how Charity: Water came up with the idea of donating birthdays. Just listen.
We just stumbled upon this idea of asking people to donate their birthdays and birthdays have become very commercial; a lot of companies profit when a guy like you turns 30.

There’s probably a big dollar sign. And now it’s digital like iTunes and Amazon but before, it’s wallets, ties, socks…
You still may just get a bunch of crap that you don’t want or don’t need, really. Scott begins by setting the frame of the problem and if you’re telling stories for your business or for your product, this is where you must start. Most people, when they’re pitching, want to rush right into what their product does; this is wrong because if there isn’t a problem, we don’t need a solution. So start with the problem that your product solves and how the listener can relate to it; in this case, that people waste so much money on birthdays.

With the problem established, Scott will now continue on to his idea for the solution.

We said, “Look. Today, 660 million people don’t have clean water. What if we could start a movement of birthdays and instead of asking for gifts — when you’re 30 or accepting and you’re throwing a big party for yourself — you would turn your birthday into a giving moment and your friends and your family would give your age in dollars?” Now we have the solution — instead of getting a bunch of stuff you don’t need for your birthday, give.

It sounds awesome but it is still missing something and that is the story of one person because our brains are not wired to process numbers or abstract ideas with the same emotional intensity that we process a single person’s story.
This is where people are moved and I’m going to go at this next bit run on uninterrupted to give the full effect of the story. So I was in Seattle, another long crazy story, but there was a church who had thrown a keg party for us; a young hipster pastor who was like, “I want to show my town that we’re not religious…” so he threw a big keg party one of which raising $500,000 from the town.

I went out to thank the church and speak on a Sunday and at the end, I asked everybody, maybe a thousand people there, to donate their next birthday and just say, “Look, guys. Skip it.

Donate your next birthday to Charity: Water.” An eight-year-old girl, Rachel Beckwith, was in the audience and she donates her ninth birthday which was just a few weeks later, skips the gifts, skips the party, and asks for $9 from everyone she knew. She only raises $220.

Now, her goal was $300 so she was bummed. She told her mom that she was upset that she hadn’t reached her goal and that she would try harder next year. I was in the Central African Republic at the time deep in the jungle. Basically, while I was there, she’s killed in a terrible car crash.

There’s a 20-car pileup on the interstate and a tractor-trailer had lost control; she was the only fatality.

So she was in the back of a car, her mom was in the front, her sister was in the front as well and the tractor-trailer just came into the back of the car and crushed her so I remember landing in New York, turning on my phone, getting serviced again and getting a text from her pastor and her mom talking about this tragedy and the family wanted to reopen the campaign. And just give people a chance to honor Rachael’s last wish and donate nine dollars. So you can imagine a story like this begins to spread through the church community and people begin to give nine dollars then it starts spreading around the Seattle community, starts spreading across the country, across Europe, down into Africa, people in Africa started donating nine dollars hearing about a little girl in Seattle who wanted people in Africa to have clean water more than whatever birthday gifts that she should be expected.

Long story short, about 60,000 complete strangers give $9 or more and Rachel, after passing, winds up going from $220 that she saw to 1.3 million dollars impacting over 35,000 people’s lives.

My wife and I got to take Rachel’s family — her mom, her grandparents, and her pastor — on the one-year anniversary of her death. So exactly a year later to Ethiopia to go village to village to village to village to see all the people that had actually gotten in clean water, so this went from just the intangible to the real and I’ll never forget that trip. Cool thing is now — this happened five years ago — so many of the people that donated nine dollars to Rachael’s campaign not only gave money but were inspired to donate their own birthday; they have now raised over two million dollars so Rachel went from a $200-campaign to now she’s raised over three million dollars impacting over a hundred thousand lives. So, from eight people with clean water to a hundred thousand lives— And then of course, Scott ends with the lesson — how do we make sense of this? What do we take from it?

And I think that’s the power of just the story; her story which, again, speaks to values.

Values of it being the purity of heart of a nine-year-old girl to consider others more important to not succumb to the apathy that so many adults… It’s easy, right?

We see the water crisis like, “What can we do about that?” People don’t have water. I mean, a nine-year-old girl— That’s not okay. Why are kids drinking from swamps if I can do something about it with my birthday? So, remember those three points when you tell stories because like I mentioned, these stories told in this way had a huge impact on me personally and they’ve literally shaped where I’ve spent a good portion of my time, energy, and money.
Now, I happen to have a very special day coming up personally and I have one more message for you about that. …special day that is coming up for me is my birthday and it’s in just a few days on Thursday and I’m turning 30 which, yes, I know I’m extremely old and I’m dealing with that internally but I’m actually also very excited for this birthday because it’s a special one because I get to donate it to Charity: Water.

It’s the first time I’ve ever done this, I’ve been excited about it for months and months, and I feel like it is the perfect one to do it because $30 happens to be the amount of money that gets one person clean water for years and years. So I’m trying to raise $30,000; that would get 1,000 people clean water which would be like the greatest birthday present for me ever but also just something really awesome to do so if you want to donate, there’s a link in the description below for my birthday. Ben’s birthday was in August; we both turned 30 and it’s all coming together but would really, really appreciate it and just be so quite frankly humbled and honored if you guys would join us in this fundraiser — any amount that you can give is super appreciated not just by us but by the people who are actually receiving the clean water who don’t have it. Also something that I should share with you which is awesome is that we have a link below if you want to donate your birthday.

This is super cool because even if your birthday isn’t coming up in the next week or so, you can go to that link below, drop your name, drop your email and your birthday which might be, say, next June and they will send you an email them being Charity: Water so that you can do the same thing and the average person raises $1,000 from 15 of their closest friends and family which is incredible and the feeling that I have even before starting this campaign is better than any birthday that I’ve had so I hope that you guys decide to join us in this fundraiser.

Regardless, I’m so appreciative of the fact that I’m turning 30 and I have this platform, and my life is sharing the things that I’m learning, the ways in which I am growing, and it’s just kind of evolving with you guys. It’s amazing and I’m at a loss for words which is not something that is normal for me especially when I’m on camera, so I just want to say thank you guys so much for watching the channel.

I hope that you decide to join us in the fundraiser and of course I will see you in the next video and I’ll be 30.

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Competitive landscape analysis

One of the most annoying things in business is when your competitors are getting ahead  of you and you don’t know why. Even though your goods are great, your customer service is great,  and your marketing is sharp and full of useful information, your market share is  still going down. You can’t just watch your rivals and wonder what they’re doing right  to solve this puzzle. You need to be methodical and make a study of the competitive landscape. A competitive landscape analysis is a proactive way to find out how you stack up against other companies in your business.
By using the strengths of your business, you can close the gap between you and your rivals and avoid taking a purely reactive approach. To do it right, you need to plan and put in some work, but the results can be big. What is a study of the competitive landscape? A competitive landscape study is a way to find and learn about your competitors in a planned way. You  do a thorough study into how they make products, market them, sell them, and handle other important  tasks.

Instead of guessing why you aren’t doing well, you can make counter-strategies based on  accurate and reliable facts from the analysis. An study of the competitive landscape should  look at five main things: Who your business’s rivals are What your rivals sell and how they do it The pros and cons of your rivals How your competitors are achieving their goals and how you can do the same The overall picture for the market Every business, from small start-ups  to the biggest companies in an industry, can gain from a competitive landscape analysis. Finding out what your competitors are doing to increase their profits is a great way to increase your own. What a competitive landscape study can do for you A study of the competitive landscape tells you where your business could go in the future. In the short run, it shows what needs to be done next.

By taking a careful look at what your competitors are doing, you can find out more about your potential customers and how you can reach them better. When you look at the competition, you can also get a better idea of what your company’s unique value proposition (UVP) is.

When you know your unique value proposition (UVP), you can focus on the things that make your business stand out.

These are the things you do better than your competitors or differently. Businesses that do well know how important it is to do a competitive landscape study.

Competitive  research is done by about 90% of the Fortune 500 companies. 69% of businesses that have outsourced  their competitive intelligence work have said that it was a good decision overall. Any business can  start getting the benefits of this useful practice as soon as they have a good plan  and the right tools. Here’s what to do first. 8 steps to make a framework for analyzing the competitive scene

1.Get in order If it’s not organized or ordered, reams of raw data won’t tell you much. The first step  is to make an organization tool for your info. Make a matrix or worksheet that you can change,  sort, and share. Having a way to see how your data looks can also be very helpful. You’ll end up with a lot of different data and information to record, but you can start by making a list of your known rivals and putting them into groups.
2.Identify your competition Who are you up against? And how should you put them in groups? You probably know the answer to the first question right  off the top of your head, but you shouldn’t just study the most obvious competitors. Start with a list of ten competitors and sort them into three groups: main, secondary, and tertiary. The main category is for your straight competitors, which are companies that make or sell almost the same thing as you. They are close, but not exactly the same, as the main competitors.

Your  secondary rivals are businesses that sell a version of your product with  different features or that market to a different group of people. In the tertiary category are companies that sell something that is truly  different from what you sell and could be bought instead of what you sell. To take your competitive analysis approach to the next level, you can also add an industry benchmark to see how you and your rivals compare to the averages for your industry.

3. Look at what they say Once you know who the players are, you can start to look at the information they put out and figure out what it means. Pay attention to: How they advertise the way they show things Their website and everything they put on it (blogs, whitepapers, eBook’s, testimonials, emails, etc.) Videos, webinars, and podcasts are all types of multimedia material. Using software tools to find and scrape the material is one way to do this. Don’t be afraid to do study by hand when you need to.  Pretend you’re a customer and go through the buying process to see what material your competitors offer. See what topics, ways of communicating, and choices about branding stand out the most.

4. Check their social media pages. Social media is one of the best ways to find out about your competitors. Buyers  are looking to social media more than ever to get real, unfiltered information and talk about  what they might buy. Businesses that sell to consumers and businesses that sell to other businesses are both rushing to meet this demand with a strong social media presence, a consistent voice, and a lot of material. Most of the time, social media is the best place to get a sense of a company’s brand image. It’s an easy way to find out about their latest marketing plans and how they interact with their customers.

Because social media is so big, tools that help you listen to it can be very helpful. In fact, using social listening for competitive analysis can help you make sure you’re keeping an eye on the right hashtags, keywords, and conversations that might be happening that are important to your business.

5. Look at their business plan and products. When you watch and listen in all the right places, you’ll be able to see the bigger picture of your competitors’ marketing plan. What you’re looking for is: Where are they putting the most effort into marketing? Where do they buy the ads? What perks are they giving buyers to get them deeper into their sales funnel? Pay close attention to the CTAs in their text. Look at their options to see where and how they ask potential customers to sign up for more information. Join their email list to see for yourself how they organize and order their email marketing.  Find out if they are advertising any special deals or free stuff.

With this knowledge, you can figure out how they try to turn leads into customers.

6. Look at what they’re offering and how much it costs You don’t just look at what your competitors do so you can copy them. Sometimes you can see what isn’t working, which is something you don’t want to do. It’s also important to think about how a good plan for a competitor might not work for your business. This is especially true when you are looking at secondary or tertiary rivals. But when setting your costs, it’s important to know what your competitors charge for similar goods or services. You can’t win the battle for people if you charge too much.

On the other hand, lowering competitors’ prices by a lot can mean lower quality or less customer service. You can also find out a lot about what customers want by looking at normal sales for the kind of  goods you sell. This information can help you decide if it makes sense to offer customers free trials, deals, or subscriptions as ways to get them to buy from you.

7.Figure out where they are Companies that have a good marketing and communication plan know how important it is to stand out in the market. Hey, do this by coming up with ways to be different from their competitors. When you look at what your rivals are saying, look for the themes and ideas that set them apart. Imagine that there are three pizza places on the same block. One has the biggest pieces, another has the quickest service, and the third says it has the healthiest ingredients.  All of them are in competition, but they all stand in very different ways.

To come up with your own unique selling point, you need to know how your competitors are positioned.

8. Use SWOT, the PEST, and other models to analyze the competition. For a competitive landscape research process, you don’t have to make up  your own structure. You can use models that have been used before, like SWOT and PEST.
SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Your business’s strengths and flaws show what it’s like on the inside. Threats and opportunities are outside factors. In a competitive landscape analysis, you try to figure out the SWOT factors of your rivals so you can compare them to your own. PEST is an additional framework that looks at external issues in more depth.

It looks at how a business responds to political, economic, social, technological, and sometimes legal and environmental forces. You can look into other models, but SWOT and PEST are the ones you need to start with.

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