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Day: December 27, 2024

How to find Your Audience on Social Media and get MASSIVE Engagement

December 27, 2024 / / 0 Comments

So, you know who you’re trying to speak to but you’re not sure how to reach them online? Don’t panic. In today’s video, we’re talking about how to reach your target audience on social media. Hey, I’m Marley Jaxx, CEO of Jaxx Productions. I have scaled my business to multiple seven figures by reaching my target audience on social media, specifically here on YouTube.

So I’m really excited to share this with you today. First, let’s start with the difference between a target market and a target audience. Coz there is quite a difference. Do you know what it is? Let’s make sure we’re on the same page about that.

Then we’ll talk about my 3 favorite tricks for reaching your audience on social media and then well talk about how to narrow down your audience on Facebook for any kind of ads or maybe you’re hosting an upcoming event.

We’ll talk about the tricks to that too. So, let’s talk about the difference between a target market and a target audience. The target market is the whole group of people that a brand may want to sell to. The target audience is a particular group of individuals within that market that the company expects to sell to.

For example, my target market may be entrepreneurs but my target audience is a subsection within that market, specific type of entrepreneur. An entrepreneur that sells their products and services online. Now, when you know the difference between your target market and your target audience. These are gonna give you some clues to where you can reach the online through the various social media platforms that we have access to. For example, if your niche is professionals.

Maybe your audience is on LinkedIn. If your niche fitness or maybe or food. Your audience may be on Pinterest. If your niche is photography, you’re an artist. Your audience may be on Instagram.

So after hearing that where does your audience hang out? What platforms do you know that they’re part of? Let me know in the comments below.

When you know where your audience is, it’s best for you to focus your time on those platforms. Yes, there are so many platforms and a lot of shiny objects that can grab our attention.

But if you focus with the one or two that you know that your audience is on and really dial into that strategy. That can bring you huge lasting returns. Then once you know where your audience hangs out, what platforms they’re on. The next thing to do is research what kind of content they want to consume from you and the best ways that I like to research that is by seeing what my competitors are talking about. By seeing what trends are capturing people’s attention and also by doing keyword and SEO research.

You can look to your competitors in the space or just other people that are speaking to similar subjects or expertise that you’re and see what kind of content they’re creating. See what their audience is responding to. See what you’re doing well maybe they’re doing not so well.

There’s a lot of things we can learn from where people are coming to the same remark and where we might able to pick up where they’re leading off. One of the things that I like to do is see what kind of content people are searching for on YouTube.

Are people looking at videos on topics that I can speak to that I’m an expert on. What are the topics that are already been covered by people in the space that I might be able to put my own unique spin on that. Share my own stories, my own case studies, my own social proof to be able to captivate that audience. When you know the types of problems that your audience has or the questions they’re asking or even the questions that your competitors are solving. This will give you some insights into how you can cater your content and your message to your target audience and be able to reach them on social media.

Now, I also mention in addition to competitor research to do some keyword research or SEO research. This is looking at whether people are searching on Google or YouTube. You know, when people have a question, they have a problem that needs to be answered. Where do they go? For some people, we go to our moms but for most of us we go to this Google machine we type in our questions there and the answers can come up in the form of an awesome video or a blog article to any kind of website.

Now, there’s tools that you can use to see what other people are searching for.

I recommend looking into SEM rush, TubeBuddy, or Google Keyword Planner. When you know exactly how people are searching for these terms in these search engines. You can title your video the same way that they’re searching for them and that gives you a really great advantage to them being able to find you on platforms such as YouTube. So we talked about YouTube, we talked about Instagram, we talked about some other platforms.

But how do you find your target audience on Facebook? We can certainly join Facebook groups and share your topic of expertise about your interest. But there’s also some things that you can do inside of your Facebook business account to create audiences.

Inside your Facebook business manager, there’s an audience manager tool. When you’re in the business manager click on the menu on the top right and select audiences.

Facebook has 3 primary audiences saved audiences, custom audiences, and look-a-like audiences. Saved audiences may be people who have engaged with you already, that might be following you, that liked your post. Custom audiences may be once that you create based on people’s interest, their location, their age range.

Look-a-like audiences are made based on people who are just like the ones who are already following and engaging with you. Each of these 3 options gives you additional options for narrowing down your target audience.

So that you can be very specific in the people you reach through your Facebook ad campaigns. I winna share with you a strategy that I use to identify my target audience for an event that I hosted. But before I do I wanna encourage you to hit that subscribe button.

Because I’m putting out videos like this every single week. I have clients that scaled their businesses to 6,7 even 8 figures using this strategy.

Make sure you subscribe so you don’t miss a thing. So back in September of 2020, I hosted my first virtual event it’s called virtual machine live and I knew that wanted to reach a ton of people with this to be able to help them scale their businesses online. Especially, throughout the year that 2020 was. I want to be able to help a lot of people through this virtual event. So, how can I get online and find these people that weren’t already existing followers and be able to reach the masses and bring them into my community and help them scale their business.

The first thing I did is I created what the event is all about. What’s the outcome? What’s the main objective? What are you going to be able to walk away with? So that in all of my advertising and my messaging and my promotions.
I could have that very clear benefit and then once I knew what the outcome was, I could create a specific customer avatar for the event.

Knowing who are the people that would want this outcome. So, for example, this outcome or this event is to teach you how to create a content machine and a cash flow system that would ascend their leads all the way to high tickets. SO, use the information based on what they already knew about my existing customer avatar and then getting really clear on that for what this event is all about. I know exactly who I wanted to reach on social media.

So, for example, in the outcome, I’m talking about lead generation. I’m talking about high ticket. I’m talking about creating content and a cash flow system. So from this, I know that I wanna speak to an entrepreneur that has an online business. That isn’t afraid to make content and be an attractive character.

That has or wants to have a high-ticket product or service to sell and that they need to generate leads for their business. Now, that you’re clear with the outcome and the avatar I can now approach my existing social media audience to promote this and give them an incentive to either share or speak about the event.

One of the things that I did was a contest that will get people entries to win a free tickets or get people some VIP access or even give them some swag. I love swag. I also leverage other people’s audiences I had joint ventures.
I had the other speakers promote to their audience so that you know. If their speaking at this event and some of their audience may be interested in attending this too. I created a lot of content that will give them sneak peeks around what they could get if they attend the event. I also offered bonuses for people who purchased tickets by a certain time frame.

We can give them early bird bonuses.

You can give them more access to the speakers or VIP if they sign up at a certain date and that’s all created once I knew who my target audience is and be able to use that information to create the best message to reach that audience on social media. So because you click on this video. Your someone that obviously wants to be able to reach their audience and make more money online through your social media accounts and that’s part of what I do with my clients. I help them build the content machine and the cash flow system and what I’ve done for you today is I’ve actually created an infinite cash flow blueprint. I’m gonna give you access for free.

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Grow Your Business with Data-Driven Marketing Strategies | TahaMedia

December 27, 2024 / / 0 Comments

My ideal client is a client that is doing relatively well in the market. They have a strong marketing position, yet there are inefficiencies in their back-end marketing infrastructure.

That sounds like a mouthful, but what that means is: is that they’re not tracking the necessary data that could get them more recurrent business, more recurring clients, so that client just necessarily has the raw data, but it’s for us to bring it together and get them to The next level and set up that infrastructure, so they’re collecting the data, making their company more profitable and more valuable to potential investors or buy out a lot of my competition is very short-term, because a lot of clients are short-term.

So, they think that immediate boost in revenue. That means that’s a good marketing firm. However, with me, I have a former investment banking experience and I’m very much into valuation and buyouts and so forth, is getting the long-term evaluation for your company through marketing and so with us we’re more of a long-term data-driven, consulting firm where we focus on teaching Our clients, and in coaching our clients to set up this infrastructure that gets the most value per customer. In addition to that um decreasing the ad spend so you’re, you know having a higher profit and a long-term strategy of collecting more data and getting smarter than your competitors.

Many of the companies we work for they have a unique selling position.

However, in the market today, things that are getting much more competitive and we have companies stealing each other’s unique selling positions all the time. What makes people different in the market and gets them results time and time again is just communicating a unique mechanism. What is a unique mechanism? It’s the one thing that makes your companies so unique that your competitors can’t even compete with and a lot of times, there’s confusion on.

You know I don’t have a unique mechanism and what we tell a lot of our companies is just name what you do just implementing that one strategy will get results time and time again the mistakes that people are making out there is bling and copying your competitors ads copying the messaging and so forth.

That does not work well, and I do advise anybody to go ahead and do that. First off is you’re not collecting the same data on the back end. If you’re copying an ad, you don’t know if that ad is actually working, so you might be copying the wrong thing. All right, that’s number one number two is: is that when you end up copying, you then become a me-too product. Your goon an get ignored almost immediately and the third reason why you don’t want to do that.

You can’t be better than your competitors if you are copying them and you know, what’s the point of doing business, if you can’t be the best, I got my first client in the b2b space at the tender age of 22 years old.

Essentially, I had a unique selling proposition, which was: I brought Wall Street executives to Dubai, and that was in 2006. When I first started it was like a complete novelty. Every single company that I would speak to would be like great. How do we sign up so just having that unique selling position odd by this time I was 24 we had about. I think six of the top ten investment banks as clients.

The biggest opportunity that I’ve seen over the last year is the emergence of a clean LinkedIn in the b2b space has always been a forum to get more client engagement and more clientele and they’ve really cleaned up their act through video content. Video ads for us personally, we tend to use the LinkedIn messenger ads or the in males all the time and they’ve worked on a consistent basis and they continue to work because, most of the time people get four or five messages on LinkedIn daily at most, whereas In their email box are getting 20 or 30 emails, so companies reading our emails and engaging with us is a lot more likely. So we’re really bullish on the LinkedIn in mail strategy.

The best book that I’ve read in business and marketing has been breakthrough.

Advertising by Eugene Schwartzman, I went to the Wharton School got my MBA in marketing and that single book has taught me much more than any MBA and essentially what the book teaches is that customers have heard of your messaging before unless you’re having a trip to them.

To Mars, or something that they’ve never heard before getting customers attention is almost impossible back in the 30s. Imagine how it is today, and the book is a classic in helping you create a unique selling position that will grab your customers attention over and over again and once you’ve learned in the methodology of breakthrough advertising.

You can constantly do that for each and every product or service that you offer.

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Quickly Convert Website Visitors Into Email Subscribers

December 27, 2024 / / 0 Comments

In this episode, we’re going to talk about how to take a website where somebody wants to take casual website visitors and turn them into email subscribers. So, let’s get into it. That’s right! Here we are so uh real, quick before we get into this video. I want to talk about this thing. ¡Oh no! It’s over here it’s over here! Now it’s the perfect blog post cheat sheet, which i just created. I figured it was absolutely perfect for what I’m doing here. If you want to learn how i create the perfect blog post to rank and to convert, go to moneylab.com cheat sheet, and you can download that for yourself.

So, let’s talk about how we can convert regular visitors to a website into email subscribers, and you know what i don’t know what to call this: let’s call it copy all right, so we’re going to talk about copywriting.

This is the site eattrainlearn.com and kind of looking at it off the bat. It’s fine. You know i kind of like it.

This guy, this guy looks strong, looks like if i eat and train with this guy. I could learn something so flexible.

Dieting made simple access. The video right off the bat as far as like the copywriting is concerned, it’s not getting me to feel any sort of way about why I’d want to you know access this video. I want something more specific, flexible, dieting made simple. I don’t know what flexible dieting is. Is that some cool new diet is that keto?

I don’t is that is that intermittent fasting, i’m somebody who doesn’t know, but i want to eat and train and learn and maybe you’re speaking to the different audience. But i know this site doesn’t get a lot of traffic, but at this point let’s assume that everyone’s a dumb like me – and they want to learn how to you know, eat train, eat and train. I guess so. Maybe flexible dieting is too much of an industry word. Maybe it needs to be. You know how to use this new fad of flexible dieting to blah blah blah blah blah whatever it is like. What is it that I’m going to benefit now?

You see, watch my free training to learn, step by step, how to reach your fitness goals with flexible dieting. I think the copywriting here is the problem, because that is just very vague. What does that even mean?

Is that being that what’s my fitness goal, it could be completely. You know it’s all sorts of things, so i think, being very, very specific in the outcome is how you would use this copywriting access, the video you have a button here.

The button’s gray and the background here is red and so kind of looking at this. I’M thinking it should be flipped where the background should be gray and the button should be red because that’s going to make the button stick out and yes, i want to access the video or download the video or watch the video accessing the video here. Here’s the thing about videos: I’ve learned too about if you want to uh, get people to subscribe to your email list. Videos are free on YouTube.

You can YouTube anything.

You don’t need to have a video, so i actually have a video as a lead magnet on another site that i run and it doesn’t do that. Well, just put it out there. Maybe it’s not a video, maybe it’s a cheat sheet. Maybe it’s you know a. I don’t know spreadsheet where you can enter stuff. Maybe it’s a little app. Maybe it’s i don’t know something else, but just something to think about there too uh. So, looking at the bottom here, you have this other thing which, if we’re trying to convert emails or trying to convert visitors into email subscribers, I’m looking at this and saying wait. How is this email? Is this different from this?

What’s this, where am i going so right off the bat I’m getting this like thing to get this free, video and i have to download so i have to enter my email address to download this video, but then down here, I’m entering my email address to Get started on what our content is designed to cut through the misinformation of the internet and give you real actionable principles to help you see and sustain results. If that’s not the most generic thing, I’ve ever read, I’m sorry to say, discover, enjoyable and sustainable fitness habits. Again, we’re talking about we’re not giving the benefit.

You know like enjoyable and sustainable fitness habits.

Yeah, i mean sure, but it’s it feels very industry talk and not very specific to what I’m goon an get out of this. So, if I’m goon an sit here and spitball anything, let’s, let’s, let’s see, if i can do it eyes, closed and spitball something. So, you know how to create sustainable fitness habits that you can do anytime on your busy schedule, terrible, but something along those lines where you have the benefit of what they’re going to receive from sustainable business or sustainable business habits, sustainable fitness habits.

So, some, i think really here, it’s copywriting and you’re, offering two different things here on the homepage: you’re offering the access the video up here and then something about. Let’s getting started about something so just not a very clear message into getting your visitors to turn into email subscribers, the best thing that you can do on this website, which is not a terrible website. I’M not gon na sit here and critique the website whatsoever. Besides, maybe flipping the colors so that the button pops out – oh, my god, i use the word pop again that button kind of sticks out.

What i would do here is create a cohesive offer. That is compelling, and i know that even those sentences and those words are vague, but if you spend the time workshopping that and figuring that out talk to somebody else, this is what i do all the time you want to know what this, how this came about. Yeah, workshopping talk it out, figure. It outthinks about what your audience ask your audience. You have an audience; it may be small but say like hey. What are you looking for? What are your goals with your body? What is it could it? You know some people just like me. I just i want to gain as much weight as possible. So that’s why I’m drinking these beers right yeah. I know i have a beer next to me.

It’s very professional matt great.

I want to look at your most popular posts because you’re trying to convert again casual visitors into email subscribers.

Well, this is the most popular post is where you’re getting all your traffic, so where’s the offer is the offer here: free, beginner, training. Again, i hate this because it’s a button and it says beginner and you’re – going to segment your audience kind of right off the bat. So this isn’t really working for me. I’D much rather have some sort of offer closer above the fold somewhere here at the top. That’s like hey here’s my offer again remember you were on my home page.

That was my offer.

Here’s my offer again whatever that is be very specific, with the copy be very specific, with the offer it could be a cheat sheet. It could be all those things that i mentioned earlier. A video could work, i’m not saying a video won’t work test. It, though, try a video and then try something simpler than a video. You know something easier to create like a pdf, and i think you might see results just kind of i don’t know again. That’s me using my anecdotal evidence on my site and i think the reason that people are like free video there’s a freaking million free videos on YouTube. I could free video all day so offering a free video doesn’t feel very special. Free eBooks feels special free cheat sheet feels like private and secret and special. So, i don’t know think about that uh. So, moving on, i don’t see an offer.

It’s not a cohesive offer from what i saw on the home page, so put something at the top.

That’ll definitely help you scrolling down. We have this in the middle okay, two things I’m goon na. I want to jump real, quick into branding. Yellow buttons see these pops, oh god, I’m so sorry designers. This stands out on the black background, but i know there’s some text in here.

I can’t read: oh, it says marketing by active campaign: don’t give them anything just get rid of active campaign, so you say: try these six easy to learn. Trax exercises to build muscle and increase strength again. Dum-Dum over here doesn’t know what tax stands for or what it is or why i should care about it or how it’s going to help me in any single way possible. So and there are sticks a lot, he said they’re easy to learn. You caps easy. I don’t know, i don’t think this is really compelling to me. You know you know it could be something.

That’s like try these six easy to learn exercises who gives a about tax to build muscle and strength in blank amount of time or in your own home without equipment. You know: what’s the what’s the benefit at the end like? What’s the thing?

That’s going to be like oh yeah, i don’t have equipment like this is great.

Then you say enter your email here and it’s all a little tiny and tiny, and you have seen the exercises get the exercises like get the exercise cheat sheet. I know I’m saying cheat sheet a lot because i just created a cheat sheet. Maybe it’s gotten the exercise video. You know the special unlock these exercises. I don’t know this could be there’s something just a little bit more compelling a better call to action copy uh. So going back to copy what i would do here is again. You don’t have a cohesive message. You have some.

You have two different offers on the home page. You have a third offer now that I’m seeing in the middle of your blog post, let’s keep going and see if we can find any more love. These uh hey the same wall color as i do look at that, it’s a very nice wall color. This is called blue note by the way from Benjamin more. If you were curious but you’re not so I’m going to continue so moving forward, then we have a lasso link very nice. If you want to use lasso to make your affiliate links, stand out just go to moneylab.co, slash lasso. I helped invent that plug-in. Isn’t that nice? I don’t work from it anymore, but that’s another story. Trax goes suspension training. I guess I’ll find out. If i read what tax stands for and then you’re missing an opportunity here at the bottom, i love that you have your face. I love that you say who you are and your certifications. I guess you have a bs. I am that.

Is that what that means, then you have a-f-a-a-c-p-t cpt. I don’t know what that means.

So, you don’t say anything else. You do say live strong.

I would. I would worry about that because that could be copyright.

Infringement don’t know, but then you have I’m here to help you when it comes to eating better training, smarter and learning faster. Give me more of your background. This is where it’s a good spot for your eta, speaking of which moving into seo a little just a little just a little tiny bit. Um eta stands for expertise, authority and trustworthiness, and that is what google wants to see, and so this is a great place. I think this is awesome. You can see your face, it’s black, it stands out, not doesn’t pop, it stands out and you could add hey. My name is ant. I have been doing this for x number of years. I’ve trained here.

I’ve done this.

I’ve started this website 40 years ago, what i don’t know just different criteria that makes you an expert or somebody that has authority or somebody that i can trust in this space. But you should also add another email, opt-in down here and i’m going to say this. One last time, which is figure out your cohesive message figure out what it is that you want people to join and what it is that you want them to get. You can make something that can appease the large crowd who want to eat and train and learn from you so figure out. What that is it’s going to take time; you’re going to try different things. You might try a pdf, you might try more videos, but really you can. Probably, since you already have these things, it’s probably just copywriting, it’s probably just creating a better message, something more compelling.

That’s going to get them to actually subscribe to your website.

That’s what i think anyway, thank you for watching. If you liked this video, please leave a thumbs up.

If you want to see more website critiques website, tear downs whatever you want to call it make sure you hit the subscribe button, and if you want your website on this channel – and you want me to do what i just did for entrain learn.com, you can submit Your website, by going to moneyback, slash submit and other than that, if you think i missed anything, please leave a comment if you think there’s any glaring errors or you’re like oh, i have an idea.

I want to help this guy out then just leave a comment below that’s it. Thanks again and I’ll see you in the future. You.

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Changing Web Marketing Scenario

December 27, 2024 / / 0 Comments

Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of “search engine optimization”, although they all may have half baked ideas about what exactly it entails.

The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites.
But that practice has for long been on its way out. Neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers.

Typical search engine optimization is not enough any more to established your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people, the end users take the decision, take your message forward in so many shapes as Web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites (SNS) and what not.

SEO in these times is about delivering the marketing message to the targeted audience, not just make it SE friendly. If latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way you will drive away real people who may actually be potential customers.
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With Web 2.0, audio and video content have become very effective method of delivering marketing messages over the Web. But before you as a web
marketer jump on to the bandwagon, do go over following points to ponder:

(a) These multi media messages should not be cost prohibitive so that even small and medium-sized companies could afford professional Web-audio and Web-video. They are the real revenue earner for you.

(b) Remember the website design is about delivering the marketing message effectively and unequivocally and not just search engine optimization. This point is particularly important for web design firms who double as web advertising agencies.

(c) Professionally done Web-audio and Web-video requires more than just the ability to use a video camera. So avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical ability.

(d) Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.

(e) Evaluate business opportunities in the broader sense of marketing. Build viable partnerships by sitting down and taking a hard look at how various factors might complement your message.

(f) Don?t ever forget that the web is used by 87% of Internet users today to research goods and services and that extra knowledge is not available anywhere else. So do give the visitor something worthwhile. Ask yourself while designing a website or any marketing campaign, what as a user am I getting and will it add value to my life, career, business, etc.

(g) Spend considerable time to analyze what the competitors are doing. If they are successful you would know why, and if they are not you would know what to avoid.

(h) Do spend time to make a beautiful web site that is attractive and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many a times.

All this sounds great but how and who can implement the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remains right there, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things.
These guys may not flaunt the latest PDA or be rather old fashioned in their sense of fashion but they have years of experience building successful campaigns behind them.

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