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Day: December 23, 2024

Social Psychology Part 1: The Power of Situation and Framing

Humans are social animals. We instinctively form societies, and in more recent history, sprawling civilizations. We tend to involve ourselves in smaller groups as well, be they sports teams, book clubs, or just a good group of friends. So how do we interact with each other? How does being in different groups change our behaviors?

How do we think about others and ourselves?

The field of social psychology encompasses all of these questions and more. At its core, social psychology attempts to understand how a person’s behavior is influenced by the social context where it takes place. Like developmental psychology, social psychology is a huge field, and we could spend an entire series examining all of its fascinating aspects. However, we’re going to introduce the subject by looking at three major points in social psychology over the next three tutorials.

First, the power of situation. This is how our thoughts, feelings, and behaviors are shaped by our immediate environment.

Then the self/other divide, or how our perception of other people is fundamentally different than our perception of ourselves. And finally, social cognition, or how we think and interact with each other. So let’s jump into our first topic in social psychology, the power of situation.

You’ve probably experienced how certain situations impact your behavior. Simply as a baseline, you almost certainly behave differently in a room by yourself than in a room with other people. But the type of people in the room also has a dramatic influence on your behavior. You likely act much differently in a room with just your best friends than if you were in a room with your parents, or professors, or job supervisors. But why do our behaviors change?

Is this contrary to the idea we discussed in the previous tutorial, that personalities and behaviors are consistent? Not at all! It simply means that situation plays a powerful role in determining our behavior.

Remember, your personality is the average response you’ll have across multiple situations. This means that personality only weakly predicts how you’ll behave in a specific situation.

So it is the case that both our personality and the situations we find ourselves in ultimately work together to influence our behavior. Let’s take a closer look at this idea using two famous psychological experiments: the Zimbardo prison experiment and the Milgram obedience experiment. In both of these, the immediate social situation shaped the behavior of participants, overwhelming their plans, intentions, and even their most stable personality traits. The situation of the experiment made people more likely to do bad things. Let’s start by walking through the Zimbardo prison experiment, also known as the Stanford prison experiment.

Zimbardo was a social psychologist who wanted to know if the brutality seen among prison guards was due to the guards’ personality or because of the social environment of the prison. In other words, are prison guards naturally more domineering and aggressive or are they more hostile because of the power structure in the prison? Zimbardo tested this by creating a mock prison.

Participants were assigned to be either a prisoner or a guard, and they lived in this mock prison until the end of the experiment. Prisoners were treated as if they were in a real prison and guards were allowed to do whatever was necessary to maintain control, excluding physical violence.

The experiment was originally planned to go for two weeks, but it was ended after only six days.

In this time frame, multiple prisoners had emotional breakdowns and guards were excessively aggressive to the point of abusing the prisoners. Zimbardo and his colleagues were surprised at how quickly the participants fell into their roles and changed their behavior. None of the guards had shown any sadistic tendencies before the study, yet they rapidly descended into brutal behavior. Prisoners were also much more submissive than personality tests would predict.

The situation of being in a prison environment dramatically impacted the behaviors that the participants exhibited. A similar thing happened with the Milgram experiment. This experiment was an obedience experiment conducted by psychologist Stanley Milgram in the 1960s. He wanted to see how far people would go in obeying instructions, even if those instructions harmed another person. Volunteers were told that they were part of a study investigating learning.

A confederate, meaning someone who works in the lab and knows the true purpose of the experiment, was strapped to an electric chair in one room. This person played the role of “learner” while the volunteer would play the role of “teacher.” The teacher and an experimenter were put in another room with an electric shock generator. The teacher would test the learner by saying a word and asking the learner to recall its partner word from a learned list of word pairs. Every time the learner made a mistake, the teacher would administer a shock.

These shocks started mild, but the teacher increased the voltage for every mistake until they reached shocks that were labeled on the generator as “Danger!” and even “XXX” at the highest level. Now in actuality, the learner was never in any danger. The shock generator didn’t actually do anything. Remember, the learner was a confederate: he was in on the experiment!

The learner was really just an actor who was pretending to be in increasing pain as the shock level increased.

However, the teacher didn’t know this. From their point of view, they were actually harming the learner as the shocks increased. For each subsequent shock, the learner cried out in increasing pain and pleaded with the teacher to stop. If the teacher wanted to stop, the experimenter in the room would prod them to continue despite the apparent pain of the learner.

All participants went up to 300 volts, the level labelled as “Danger!” And two thirds of participants continued from there despite the screaming from the learner all the way up to the highest volt level, at which point the learner became deathly quiet.

Why did the teachers continue to listen to the experimenter and deliver shocks, despite the clear signs of agony? Were all of the participants naturally evil people who liked shocking others? Almost certainly not.

Like in the Zimbardo experiment, participants were being influenced by their social situation. They were being told by someone in power, the experimenter, that they needed to continue shocking the learner. The social situation of being told by an authority figure to do something shaped the behavior of the participants in this experiment.

As we can clearly conclude, situations have the ability to dramatically shape our behaviors. To speak on a more subtle level, the mere presence of other people can also influence our behavior.

This is called social facilitation. It was first identified by in 1898, when Norman Triplett found that cyclists were faster when racing against each other than when they simply raced against a clock. This type of social facilitation is known as a co-action effect, or when your performance on a task improves because other people are doing the same task as you. In this case the cyclists did better because they were in the presence of other cyclists. Other examples of co-action effects include animals eating more food when there are other members of their species present, or someone being more productive working in a library surrounded by other people than by themselves at home.

Social facilitation can also occur when you do something in front of an audience. This is called the audience effect. For example, musicians may perform better in front of an audience than by themselves, and weightlifters could lift heavier weights in front of others than when alone.

The co-action effect and the audience effect are both types of social facilitation where being around people improves performance. However, sometimes the presence of others impairs performance.

You may have felt this in your own life. Perhaps you can easily make basketball free throws when practicing by yourself, but when others watch you, you suddenly miss every shot. Or perhaps you were more prone to making errors during a driving test in the presence of an instructor than you were driving by yourself. Why do our behaviors improve when in the presence of others in some instances, but become impaired in others? Psychologist Robert Zajonc theorized that it has to do with physiological arousal.

The mere presence of others increases our physiological arousal, where our body becomes more awake, alert, and ready to respond. This physiological arousal increases the likelihood that we will exhibit the dominant response for a task. For easy or well-learned tasks, this dominant response is likely the correct one. The musician might play better in front of an audience because their arousal increases the likelihood they will correctly play a piece of well-learned music. But for difficult or novel tasks, the dominant response is likely the incorrect response.

This explains why you’re more likely to make mistakes as a new driver when someone else is in your car.

The arousal of having someone watching you perform the new and complex task of driving leads you to make mistakes. Having people present when you are performing a task can improve or worsen your performance, depending on how easy the task is or how well you are able to execute it, and this may differ from person to person. One last topic we’re going to touch on in this tutorial is framing. Framing refers to how information is presented or interpreted.

The same exact information can be framed differently depending on the situation. What matters for our psychology and our behavior is not the objective information, but the subjective way we interpret it.

A specific type of framing is called anchoring.

This is when someone relies too heavily on an initial, potentially irrelevant, piece of information when making a decision. We use that initial information to shape our perception of all the information that comes after it.

Here’s an example let’s do some quick math! For this exercise try to avoid computing the precise answer, just make your best estimate as quickly as possible. What’s 1 x 2 x 3 x 4 x 5 x 6 x 7 x 8? I’ll give you a second to take a guess and write it down.

Now, what’s 8 x 7 x 6 x 5 x 4 x 3 x 2 x 1?

Give that a guess and jot it down as well. Okay, now compare the answers. Typically, when forced to answer very quickly, people give a smaller answer for the first problem, like 512, but a larger answer for the second problem, like 2,250. Of course these are the exact same problem, with the same answer, 40,320. But when they are framed differently, people give different answers.

The first piece of information shapes how your mind responds. When the smaller number comes first, we anchor our minds to that small value and give a smaller answer. When the larger number comes first, we let our estimate climb very rapidly. This is a type of framing. Another type of framing that can affect how we interpret the world is confirmation bias.

This is the tendency to search for, interpret, favor, and remember information that confirms our own preexisting beliefs and desires. This happens when we gather information in a selective way, or even interpret information in a biased way. Let’s first look at the idea of searching for information in a biased way. Pretend you’re a cat person who wants to convince your friend to get a cat instead of a dog.

If you google “are cats better than dogs,” you’ll get a bunch of sites listing all the reasons cats are superior.

This information supports your belief that cats are better, and gives you “proof”, so to speak, to convince your friend that they should get a cat. But let’s say you’re actually a dog person. If you search “are dogs better than cats,” you find sites explaining why dogs are superior. The way you search for information, like the questions you ask and which sources you examine, can shape the information you get and thus bias your outlook. The other part of confirmation bias deals with how we interpret and remember information.

Even if we get accurate, objective information, our biases sometimes creep in and change how we deal with it.

We tend to interpret evidence in ways that confirm our beliefs, as well as remember information that confirms them. More specifically, people tend not to change their beliefs on a topic even after being provided contradictory research because of the way they interpret the information. They also tend to accept “confirming” evidence more easily, while they critically evaluate evidence that disproves their belief. Finally, people will actually remember and recall information that supports their beliefs better than information that does not.

I’m quite sure that anyone watching this can think of countless examples of this behavior in the context of science, politics, and religion, so we probably don’t need to say anything else here.

Finally, whether information is framed either positively or negatively can also impact our choices. Let’s say that 600 people are affected with a deadly disease. There are two treatment options. Say there are two scenarios, one where the treatment options are positively framed, and another where they are negatively framed.

See which one you prefer. Okay, here’s the positive framing: if you choose treatment A, 200 people live. If you choose treatment B, there is a 1/3 chance of saving all 600 people, and a 2/3 chance of saving no one.

Which one sounds better to you? Now for the negative framing: if you choose treatment A, 400 people will die.

If you choose treatment B, there’s a 1/3 chance that no one will die, and a 2/3 chance that all 600 people will die.

Again, make your decision based on this framing. Now, did your choice between treatments A and B change based on the framing? Of course it is quite simple to see mathematically that these are the same two treatments no matter how they are framed. But your choice of treatment may have been different depending on the positive and negative framing.

A study that asked participants this question found that when the treatments are framed positively, 72% of people choose treatment A. By contrast, only 22% of participants choose treatment A when it is framed negatively. In our minds, 200 people living sounds better than 400 people dying, even though in both cases only 200 people out of 600 survive. The way things are framed changes how we view information and make decisions. We talked about a lot of concepts and scenarios in this tutorial, but there was one constant theme: situation affects behavior.

Our social environment can change the decisions we make, like what we saw in the Zimbardo prison experiment and the Milgram experiment. Even just having people around us can change our behavior because of social facilitation. Finally, how we interpret the environment, and the situation will also impact our decisions. How are we framing the situation? How are we gathering information?

Situation truly has a dramatic impact on our behaviors. In the next tutorial, we’re going to move on to another big topic insocial psychology: how do we think about ourselves?

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5 Storytelling Tips: How to Tell Great Stories When Speaking To An Audience

This is the channel that helps you build extraordinary relationships, ask the questions that create breakthrough moments and become a captivating storyteller that connects on every stage. Now. How many times have you caught yourself telling what you believe to be the greatest story ever only to realize that your audience tuned you out, 10 minutes earlier awkward storytelling is one of the most important skills for leading a successful life.

You can teach a lesson, inspire commitment and even ace that job interview for your dream, gig, our storytelling ability is the difference between simply communicating and establishing powerful human connection and any speech, presentation or pivotal conversation. If you want to capture your audience’s attention start with story, I will see this all the time interviewing experts, leaders, athletes and celebrities.

The big challenge, though, how can you successfully reveal a part of yourself and draw people closer to you at the exact same time? We’Ll follow these five ideas before you even begin. Ask yourself: what is the purpose of your story? Is it to inform, persuade and lighten, maybe even entertain, every good story starts with framing a problem that needs solving and consider this?

What is your audience care about? Right now, clarify your purpose with a narrative that speaks to their priorities and when you’re doing this keep in mind. Emotion is everything in memorable interviews that consistently see that the most impactful stories were not only fueled by emotion, but they also had four key ingredients. Hope help heart and humor john maxwell outlines these four and one of my favorite books of all time. Everyone communicates few connect.

If you could deliver on one of these, you’ll make an impression if you deliver on all four your audience will never forget.

Your number two great stories tell the truth in interesting ways: opening with an unexpected truth or a secret is a great hook off the top, as it creates a sense of intrigue for your audience secrets, provide motivation and plot twists that may need to be protected or Defended and let’s be honest, everybody is captivated by a powerful personal reveal, it’s important to read the room though, and make sure your audience is ready to receive this degree of personal information as a bonus tip.

It’s also beneficial to choose a secret with a silver lining, because it sets up a change or transformation. Now, if I were to say and start my story by saying last month, I received an email. I was never supposed to see. Chances are you’re, gon na start wondering well, what did it say and are you okay begin with the truth or best secret from your story, and you will have your audience asking the most important question: what happened next number three speak to their senses, our brains, absorb Stories as if we are experiencing them ourselves and an effective way to tap into this idea is yeah speak to the audience’s senses. When you walked into the room, what did you see hear smell touch? Taste, you want the audience to experience your words, and these details draw them right into the scene.

With you, the more detail you can give the more invested, they will become in your plot number.

Four share your transformation. The best stories deliver a transformational truth. You’Ve probably heard of the story structure to have a beginning middle and end, which is essentially a hook, development and climax. This is a valuable baseline to start with. Yet if you want to capture and keep their attention, consider following this framework struggle, conflict and then resolution struggle. If people are goon and cheer for your success, they need to relate to your struggle.

First, so tell them. What did your life look like when you were losing the river?

You can be here the better when you couldn’t pay your bills when your relationship fell apart or when you lost your job, everyone loves to root for an underdog, so describe that range of emotion. You experience behind the struggle and then draw them in the conflict. What was the roadblock you encountered and really dive into the challenge you were up against. This? Is your chance to build suspense and set up a cliffhanger? Was it physical conflict and emotional dilemma tell them what was at stake and then finally, resolution?

Until now, your buildup may have created mystery and unpredictability your resolution or moment of transformation.

That’s the big reveal.

Maybe you saved a life saved your company or reconciled with the loved one describe the moment where you overcame adversity and explained how this changed you.

The key to this point is delivering a tangible takeaway as the entire time your audience will be asking what’s in it for them, and your job is to articulate the lesson learned and give them the meaning behind it. Final point: getting personal with your storytelling, can be an effective way to connect with someone, but consider this convey credibility before vulnerability. If you’re going to present something raw and personal, you need to make sure you’ve proven your worth.

First in psychology there’s a concept known as the pratfall effect.

This is important because how your audience responds to your openness really depends on how they perceive you beforehand. So if you have conveyed credibility and strength and then show your vulnerability, you will draw people closer. However, on the flip side, if people are already questioning your competence well, your personal reveal might actually fall flat and they may just perceive you as a big hot mess, earn their respect before anything else, and your storytelling skills will help you to connect with everyone.

You meet now it’s your turn in the comments section below share your best storytelling tip would love to learn how you captivate others for more ideas on building human connection. You can download the free guide, the 5 secrets to making every conversation count, and that link is in the description below thanks for watching this video for more ideas on how you can have better conversations and become a better listener check out these videos. If you liked this one hit the like button subscribe to this channel and feel free to share the content, we’ll see you in the next video.

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The Impact of Culture and Marketing: Why We Believe What We Do

So, you know again understand that the hardest thing for most people around all of this is getting past their own pre-existing beliefs. We were all we all grew up in this culture and when I say this culture, it doesn’t matter. If you grew up in the US or Poland or Salvador, or even poi, even poi yeah, it doesn’t matter. We grew up in the same area um, because the ideas and beliefs are largely the same. We’ve all been acculturated to believe things that are simply not true, and increasingly these ideas and beliefs are put Upon Us by commercial interests.

So, if you, if you went to elementary school in the United States in your classroom, there was a wall chart that talked about what a healthy diet looked like and prominently on that wall chart prominently displayed was the dairy group? How do I know that? Well, because those wall charts were provided by the American Dairy Council that which calls itself an educational organization, their job is to sell dairy products. They don’t care about. Educating anybody.

Did you know that the American Dairy Council has been fined by the US government dozens of times and forced to re, stop putting out misleading advertising the milk mustache ads? They don’t see them anymore. Why not?

The government said you can’t do that.

That’s not true! A lot of what they’ve said and these ads over these last 30, 40 50 years is not true and they keep putting it out there until someone says you can’t do that. You can’t say that anymore, it’s not true and they get fine, they don’t care. It’s all about bottom line. This is the way the real world works with commercial interests.

I actually meet people all the time encounter people online who believe that, because companies say these drugs are good for you or help you that they really must be folks. Wake up. Big farmer couldn’t care less about your health or whether you live or die.

They care about their bottom line. Before a drug is put on the market. They have, they do a bunch of studies, and they use uh Actuarial tables Actuarial tables that tell them how many people are likely to die as a result of using the medication.

They know in advance what the likelihood of that outcome is, and once they have that number their experts then do the math, and they calculate how much is it likely to cost them in lawsuits if they put that drug on the market and here’s what decides Whether it goes or doesn’t go it’s really simple. Let’s say a drug company does their math, and they realize it’s going to cost them $ 400 million a year in lawsuits.

If they put that drug on the market. Well, clearly, they’re not going to market the drug, are they are.

Why would they do that?

Well, because the FDA license to Market that drug on average is worth $ 1 billion doll a year.

So, if you it’s simple, math makes a billion spend 400 million. That’s a good deal. That’s a $ 600 million profit. That’s all they care about! It’s that simple! Okay, that’s the way it works. So today you know when I was a kid there were shy.

Kids did you know any shy? Kids, there’s! No shy! Kids anymore! Now, kids have social anxiety disorder. It’s a disease.

You see there has to be a disease before they can sell a drug for a disease. Now that it’s a called the disease, they can sell you drugs for it. So shy, kids are given drugs, but in the old days kids were just shy and sometimes they outgrew it, and sometimes they didn’t that’s just the way it was everything’s now a disease, and if it’s not a disease, yet it soon will be because it has to Be a disease to be able to sell a drug legally.

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How to make smart decisions more easily

In a 2011 study, researchers followed a group of judges deciding whether or not to offer imprisoned individuals a chance at parole. Logically, one might expect things like an imprisoned person’s crime, existing sentence, and current behavior to be the primary considerations. But while those details were duly examined, one variable had a remarkably large impact: the time of day. Imprisoned people who met with the board in the morning were far more likely to receive parole than those whose cases were reviewed in the afternoon, even if their crimes and sentences were practically identical. This finding might seem strange, but the researchers’ explanation was simple: in the afternoon, the judges were likely exhausted.

Specifically, they were experiencing decision fatigue. This kind of cognitive exhaustion occurs after a period of extended decision making and it can make people more impulsive and less confident while making choices. The dangers of decision fatigue are clear in high-stakes scenarios like this study, but it can have a serious impact on our day-to-day lives as well. So what kinds of choices lead us to this state, and what can we do to fight fatigue? Everything our bodies do— whether physical or mental— uses energy.

But while it’s unclear exactly what resources are depleted during mental strain, studies have found many individuals seem to have a daily threshold for making decisions. And once that threshold is met, most people make the conscious choice to “take it easy” and save serious thinking about any new decisions for another day. How quickly you reach this threshold depends on several variables, including the frequency, complexity, and novelty of the decisions you have to make. For example, choosing what to eat for breakfast isn’t very taxing. Not only is this decision limited by what’s available, it’s also a choice you expect to make once a day with fairly low stakes.

And even when you’re not quite sure what to eat, the time between this minor decision and the next one should give you ample room to recover whatever cognitive energy you expend. But let’s imagine something much trickier.

For example, your car suddenly breaks down and you need to replace it right away. This is an unexpected, complicated decision with serious consequences. In this case, there are countless options to choose from, and you won’t find them all in one place.

To make the optimal choice, you’ll need to do hours of thoughtful research to consider the various pros and cons. And since this is a decision you don’t often make, you’ll also have to identify what considerations are most important. The time pressure can add additional stress both during the decision-making process and afterward, as you expend more energy wondering if you would have made a different decision with more time. After just a single decision of this magnitude, most people would have already reached their decision-making threshold.

But in professions where individuals need to make multiple high-stakes decisions every day, decision fatigue can be much more dangerous.

Judges, like those in the 2011 study, often encounter difficult decisions back-to-back, with no time to recover. Many researchers are especially concerned about decision fatigue in medicine. Doctors often work long shifts full of life-or-death decisions, and some studies have found that medical workers are much more likely to make critical mistakes when working extended shifts. Addressing these issues requires institutional changes, but there are much more direct ways most of us can avoid fatigue in our daily lives.

One simple strategy is to make fewer daily decisions, tackling your to-do list over multiple days, or even removing some rote decisions from your day altogether. It’s also typically less draining to offer advice on a hard decision than it is to make that choice yourself. So, it can be helpful to imagine your decisions as someone else’s before considering how the consequences impact you specifically. Finally, it’s essential to remember that not every choice is equally important, and learning how to relax about the small stuff can help you save energy for the decisions that truly matter.

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A Guide to using T-Shirts for marketing

Promotional T-shirts have been a part of business promotion and marketing of brands for a long time. Promotional T Shirts can be given to clients, to prospective customers, and also to your employees to give them the added feeling of belonging to a brand. You do not need be a world famous brand to benefit from promotional T-shirts. Even new busineses have used T Shirts to create awareness of their product, brand or business.
giving Promotional T Shirts to your employees is a great way for brand endorsement. You can design T Shirts with your company brand and marketing message for your employees and if you are hosting a conference, exibition or promotional event, make it mandatory for your employees to wear promotional T Shirts. It is a very inexpensive method to make your staff stand out from the crowd and you present an orderly unity among your employees, the same way in which a uniform serves.
Some businessesthink that it is too expensive to buy a t-shirt online but they are often incorrect. Purchasing t shirts online is a fast and easy process and the choice of online shops is very much better than you expect it to be with some allowing you to undertake the entire design process and payment online.
Corporate branding on T-Shirts can significantly improve the brand awareness of a business in a very short period of time and aside from the obvious marketing advantages branded T-Shirts and other clothing can enhance the perception of customers to your business. Considering the relatively low cost of purchase and printing T shirts against the length of time a good quality T Shirt can last makes branded T shirts one of the most cost effective methods of marketing for many businesses.

It is widely believed that DTG tshirt printing is more environmentally than screen printing. DTG uses water-based inks to print directly onto clothing, this means that there are no excess inks used in the actual printing and the only waste that occurs is from the occasional print head cleaning ? it?s worth noting that head cleaning does not involve any external materials only ink. Then as long as waste ink is disposed of correctly, printing tshirts using the DTG method should have virtually no environmenal impact. Screen printing however has excess inks from parts of the stencil not printed to the tshirt and when screens are cleaned these excess inks are usually washed down the drain.