Welcome to today’s video about 12 ways to market your building business that can help it grow in today’s tough market. Since there are so many people in the construction business, it can be hard to stand out and get the attention of possible clients. So, we put together this list of tried-and-true marketing strategies that can help you reach your target audience, create leads, and ultimately grow your business. Whether you’re a small contractor or a big construction company, these strategies can help you raise brand knowledge, build credibility, and make more sales.
So, if you’re ready to take your marketing for your building business to the next level, let’s get started!
1. Websites A website that looks good and is easy to use is a good way to advertise building services and give potential clients the information they need. A 327 professional website can help construction companies of all kinds build trust and brand recognition. Most of the time, popular websites have pages that are easy to find and have short, useful information for the reader.
On these pages, you might find: About page: An about page usually gives a brief overview of how a company works now, its history, and any related experience.
Services page: A services page is a good way to tell people about the services a company offers.
Testimonials page:
Testimonials page often has good customer reviews and is a great way to build trust with a target audience. Gallery page: A gallery page is a great way for companies to show off their best pictures and videos of their work. Contact page: A contact page usually has all the information a possible client needs to get in touch with the right company department or person.
2.Social media for a lot of businesses, social media is quickly becoming one of the best ways to sell online.
These popular platforms can help construction companies connect directly with homeowners and give them a great chance to build trust with their fans. Social media can also be a great way to spread the word about a construction company. Followers can quickly share the company’s pages and posts with their own digital network. 328 Professional networking sites are a great way for larger construction companies to connect with businesses looking for project proposals and an online community of possible vendors.
3. Video content Making professional videos to present a company or its services is a great way to market that can be used on a website, social media, or newsletter, among other places. Videos may be a better way to show off a portfolio of amazing work than a collection of photos or a video tour of a finished building project.
People may also feel more connected to video messages, which could help build trust with a target group.
Related: A Comprehensive Guide to Online Marketing
4.Email marketing Email campaigns are a great way for a construction business to build and keep a relationship with the people they want to work with. Email campaigns can be used by construction companies to send regular messages to people who have signed up for them.
You can use newsletters to: Bring in new projects Tell people about company changes Talk about prices and deals. Reach out to the neighborhood. 329 share what your company has done.
5.Things about an employee Clients often ask building companies to build and keep up projects that are safe, useful, and nice to look at. Because these projects usually take a lot of time and money, clients may want to know that they can trust the company to do a good job. To get people to believe them, construction companies may use pictures of their employees in their marketing to make them seem more friendly.
By putting their hardworking employees in a marketing effort, clients may feel more connected to the company and be more likely to give them important building projects.
6. Reviews and quotes from customers Companies may use customer reviews and recommendations in their marketing, which is another great way to build trust.
They might put reviews from happy customers on their websites, social media pages, or email campaigns to show how good their work is and how happy their customers are.
Potential clients may use these reviews to help them decide which construction company to hire, and good reviews that are easy to see could sway their decision.
7. Co-marketing schemes Co-marketing and cross-promotion can help building businesses reach new customers.
By teaming up with other similar businesses to do 330 neighborhood events, marketing campaigns, and ads, construction companies may be able to reach customers they might not have otherwise.
Most of the time, construction companies work with brands that offer similar services but aren’t direct rivals, have a large audience, and can both benefit from working together.
8. Blogs are a great way for construction businesses to learn more about their industry, build their reputation, and get more people to visit their website. If a construction company’s website has a blog page, they may have more chances to use keywords and search engine optimization techniques to their benefit.
Most of the time, clients do a lot of study before choosing a construction company. A construction company’s blog could help them look more professional and knowledgeable in their field, which could lead to more jobs.
9.Webinars: A webinar is a free educational event where professionals in a field talk about important topics through a video conference tool.
Webinars are a great way for building companies to get the word out about their services and work with other leaders in the field to reach more people. Webinars are a good way for construction companies to connect with potential vendors, customers, and employees.
Many people who work in construction or related fields can attend webinars to learn more about their industry and build their professional networks. 331
10. Referral schemes for customers Customer feedback programs are a way for construction companies to get the word out about their services and get more customers. Referral programs often give customers free or cheap services when they tell a friend, family member, or acquaintance about a business.
This incentive is a powerful way to attract more people, raise awareness of a brand, show appreciation for current customers, and get new construction jobs.
11. Paid ads Pay-per-click (PPC) advertising is a way for construction companies to raise brand awareness on a number of online sites. To use PPC, construction businesses pay an ad publisher every time someone clicks on one of their ads.
Construction companies can keep their ads up to date by using their own marketing staff or a third-party consultant who knows how to use this method.
This can take careful tracking.
PPC is a good way to market directly to a large number of people, and construction companies may find that its benefits are worth the time and money they have to put into it.
12. Targeting a small group of people Niche audience targeting is a way for construction companies that offer a wide range of specialized services to draw certain types of clients. For example, a construction business that specializes in home repairs and renovations might host a webinar on simple home repairs and renovation tips to connect with homeowners who could use their services. 332 And that’s the end of our video about 12 ways to sell construction.
We hope these tips were helpful and gave you new ideas.
Remember that the construction business is always changing, so to stay competitive, it’s important to keep up with the latest marketing trends and techniques. You can build a strong brand, connect with your target group, and reach your business goals by using these strategies. Don’t be afraid to try new things and practice to find out what works best for your business. With hard work and persistence, you can make a great marketing plan that helps your business grow and make money.
Alright, in this video you’re going to discover the secret to success with online marketing for small businesses. Before I get into that, if you’re interested in learning some advanced strategies that insiders are using right now to get a 248% ROI using paid media, then I’ve got a special video just for you. Just go ahead and click the link that’s below right now.
Before I get into that, I do also want to tell you a little bit of a story that’s going to paint the picture for this. So, I took on a client that’s in the consulting space, and when I brought them on, the whole idea was they needed an entire funnel built, and we needed to drive a very specific prospect into this funnel to convert strategy sessions for them to sell a high-ticket service on the back end.
Now, when I told them that we were-When we were bringing them on, I told them we needed to be able to test and drive the traffic through, monitor the data, and then apply a bunch of tweaks along the way, and so we had a three-month engagement.
Well, things weren’t working out as fast as they thought, and so at the end of 30 days, they were already getting cold feet about the process and didn’t want to continue. We hadn’t really done much optimizing yet because we were still trying to get traffic through, and so they ended up pulling the plug on the project only 30 days in. And that’s really the secret to success with online marketing is that you have to be committed to the process of testing, tweaking, and optimizing until you can get the results that you’re looking for. Very rarely will you ever put a brand-new marketing funnel out and have it work really, really, really well.
It just very rarely happens. Now, what you can do is apply best practices so you can get some results right away, but you should be prepared for, with any marketing funnel, you should have the idea that it’s not going to work, and all you’re doing is gathering data so that you can apply tweaks and different strategies to actually get it to work.
That whole process typically takes 60-90 days if you’ve got somebody that really knows what they’re doing. If you’re not using the right tools and systems, it can take much longer than that. So, if you’re looking to do marketing online, and you’re a small business, just be committed to the process of building out a funnel, testing, tweaking, and optimizing until you get it right.
When you do, you’re going to have an asset that will produce leads and sales for you at ROIs of 500% or more very easily. Just don’t expect it to happen overnight. One thing you need to understand is that online advertising is becoming increasingly difficult to pull off successfully using the traditional methods because people are simply becoming blind to them.
The most effective way to combat this is using native advertisements, which is just a fancy way term for ads that look similar to the content around them. It sounds counter intuitive, but the best way to get noticed is to actually blend in.
Think of soap operas and infomercials. They’re the original native ads that have been running successfully for decades, selling billions of dollars of products. Now, if you want to start leveraging native ads, there’s two choices you can make.
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Building an online business can be very frustrating when we start out as entrepreneurs, we’re usually hopefully optimistic, and we have an important message that we want to get out to the world. We have a great product or service, and we feel like. Surely, if we build it, they will come this thing that I have is so great and so valuable.
Surely, if I put it out there, people will find me and then reality sets in because the response to your new website, your latest piece of content, your new product or service, is generally always the same crickets, no matter how much work you put into it.
No matter how much you care about your message and your product, no matter how much you want to help, you are not seeing more traffic, a growing subscriber number, more followers or really anything at all.
So then we realize ok, indeed build it and they will come. Does not work and what’s the solution that we have to learn marketing, we have to get into all the marketing stuff and we start learning all this stuff about what we’re supposed to do differently, how to write headlines how to make better content? How to present our products and so on, but unfortunately, even there, the frustration usually doesn’t end. Instead, you find yourself doing more and more work and being overwhelmed. There’S all these different tips and all these different things you’re supposed to do in order to grow an audience online and grow your business online and even though you’re doing so much more work and instead of working on your business. As you imagined, you would you’re basically sitting there staring at a screen all day, trying to write better headlines and trying to use social media the right way and so on.
You’Re doing all this work you’re putting in all this work and the results are just still disappointing now. The good news is, there is a reason why the stuff you’re doing is not bringing you the results you hope for, and there is a better way of doing it. I have been building online businesses for over 10 years and I’ve been doing things very differently from what you’d imagine. If you read online marketing blogs and follow general online marketing advice, I think countless entrepreneurs could greatly benefit from a completely different approach to building an online business. But there is a problem here and it is greatly summarized in a Chinese proverb about filling a cup. This is the first problem we have to solve right now. Your cup is already full of all the wrong ideas of all the ideas that have kept you stuck where you are so. The very first thing we have to do is empty the cup and that’s what this video is for right here. I want to help you unlearn two of the biggest mistakes that are keeping you stuck.
The two things we have to unlearn are what I call the old paradigm and the great gap.
So, let’s start with the old paradigm. Tell me if this sounds at all familiar for online marketing advice. You have to post more, you have to post. More often, you have to post on a regular schedule and you have to post everywhere on every possible channel and on every possible social media platform. And if that doesn’t work, then the problem is that you’re, not posting enough and the solution is post even more. Do even more of the stuff that isn’t working, and even that is not enough, because we also have to do this social selling, where we have to reply to every single comment. Reply to every single email we get and whenever people comment on your stuff, send them a direct message, get into a chat conversation with people and try to sell them your stuff.
There there’s no shortage of so-called marketing experts, who relentlessly beat the drum of posting. More posting everywhere and doing more and more and more, but this just doesn’t work well as a way to grow an online business and the sheer number of entrepreneurs were doing their very best to follow this advice and getting basically zero results should be proof enough. What’S happening here is that this is an attempt to take an old strategy from the physical world, specifically door-to-door sales and transpose it onto the Internet.
If you’re a door-to-door sales person, what you can do is you can go out and knock on the door and then ask the person who opens the door if they want to buy your insurance or your kitchen knife set or whatever it is that you are selling And if they say no, you go to the next door. You knock on that door and so on, and if you do this enough and if you try hard enough, then eventually you have made a good number of sales. Now, in the old paradigm, with door-to-door sales, you can do this. You can do this kind of work to essentially cover an entire area, but if we try to take this strategy and bring it to the Internet, it simply doesn’t work. The Internet is an ocean of messages and trying to blanket the Internet with your message is just not going to work, even if you bring a big bucket of messages to the ocean, that is the Internet, you’re never going to make a significant difference now. Look, I could tell you a simple story.
It just says all of this kind of stuff simply doesn’t work. Any kind of door-to-door sales stuff applied online doesn’t work and you should never do it, but I’m not one for simple answers. So let me give you the actual truth reaching out to people trying to engage people one on one can work, but it’s something for an early-stage business where the goal is to validate a business idea. Maybe get your first customer your first 10 customers, and for that it is fine, but this is not a strategy that you can use to build the kind of online business that I bet you wanted to build. I bet you didn’t dream of being an online sales person who has to work 24/7 forever and ever in order to keep income going instead, what we want with an online business is, we want something that can work independently in the virtual space without us always having To trade time for money and for this goal, the door-to-door salesmen approach simply does not work.
Smart entrepreneurs and highly successful online businesses know this and don’t follow the old paradigm. The old paradigm on the Internet has been replaced with a new paradigm called inbound marketing. Inbound marketing is basically a reversal of the door-to-door sales approach where, instead of going out to where people are interrupting them, knocking on the door and hoping they’ll say yes, we do. The opposite: the goal of inbound marketing is to get P, who want what I have to offer to come to me, and that is our first key takeaway right.
There start unlearning all this door-to-door sales.
Whenever you see any kind of advice about online marketing, any kind of new marketing strategy or online marketing tip, ask yourself: does this fit the old paradigm, or will this help me build an inbound marketing based online business that can work independently of my input? The second problem – that’s keeping entrepreneurs stuck – is the great gap.
Now when it comes to the old paradigm, there’s a bunch of information, it’s just bad information, it doesn’t fit the purpose and it’s best if we ignore it and forget about it with the great gap.
The problem is a bit more complicated because there’s a lot of information.
That is not wrong, but it’s the wrong kind of information. Here’s the kind of thing I mean the length of the average blog post is 1142 words, however, posts with 3,000 words or more yet, three times more traffic, four times more shares and 3.5 times more backlinks than the average blog post on YouTube. The ideal video length through click-through and engagement is between six and eight minutes.
However, for monetization the ideal length is 10 to 11 minutes. Content that has a separate social sharing.
Thumbnail is 316 percent more likely to get shared on Facebook and content without an image.
The ideal image dimensions for Facebook are thousand two hundred by 628 pixels and the ideal image dimensions for a range of social sites like Facebook, Twitter, reddit and so on is a square image of 1200 by 1200 pixels all posts with a title length of 6 to 12 words get more traffic than articles with longer or shorter titles on YouTube. Titles between 42 to 60 characters get the most clicks and titles, with over 70 characters performed 37 % worse than shorter titles, least post and infographics get up to 90 % more shares than regular article and for least post. The ideal number of items on the list is 10. A top 10 list gets more shares than lists of any other non-maximize email, open rates sent on a Tuesday at 3 p.m.
With a subject line of between 6 and 10 words, the best time of the week to post a Facebook for maximum engagement is Wednesday between 11 a.m.
And 2 p.m. the restaurant post on Instagram is Wednesday and Friday between 10 and 11 a.m. and for Twitter, it’s Wednesday and Friday at 9, a M. thing in that list is factually true: everything you just saw is based on research and data, and it is all factually true, but it’s the wrong kind of information, and, if you think about it, can you see how this kind of thing is just never going To really move the needle it’s bit like we’re looking at a map that has a huge chunk in the middle missing and everybody’s, just focusing on all this stuff on the periphery, which is correct and interesting, but nobody’s going hold on what about this bit? In the middle, for example, you can easily tell that if you write 2,000 or 3,000, words of just inane meaningless nonsense and you create a catchy headline for it. Following all the rules with all the right word, count, that’s not actually going to work.
Is it the actual substance of the text of the email of the video of the tweet will always make a far bigger difference than all these technical low impact details? Why, then, is the Internet full of this low impact information? Well, it’s because this is the easy stuff you can easily quantify things like word count and video length and so on and come up with these stats that also make for a catchy headline. You can put them in a shareable infographic, and that is the way information spreads the most easily the stuff at the edge of the map is shareable goes viral is easy to write about and easy to measure and quantify the stuff at the center of the map.
That is more complex, and you can’t make a neat little infographic.
That sums up the step-by-step success, recipe for creating a piece of content that people will actually engage with and actually long and there’s also a nasty little hidden truth. In all these facts, which is to say that, yes, long blog posts get more shares. But most people are not going to read your 3,000 words. So, if you have 3,000 interesting words, but you can’t sum it up in a catchy headline or in an infographic, then you don’t have that nice situation where people can see something kind of skim through it and go oh wow. This is very substantive. I’M goon an read it later.
We’re goon and share it now, which is how most online sharing happens. So, the entire system is signal boo, all of the wrong stuff. If we really pay attention not just to averages, but especially to successful outliers, we can see that there are plenty of brands, businesses and content creators who break all of these rules and do extremely well for themselves.
For example, YouTube creators like bacon or Toska, whose posts very rarely very irregularly and super short videos, but gets hundreds of thousands of views or creators like contra points who also posts very rarely but extremely long, very in-depth, complex videos and gets millions of views or Matt Dia Bella, who seems to break all the rules about how you have to have a click, baby, spectacular, exciting titles, on YouTube in order to be successful or what about the Joe Rogan podcast in an age where everyone’s always talking about how everyone’s attention spans are diminishing? The most successful podcast in the world often posts three-hour long conversations and we can look to websites and blogs to find even more rule-breakers.
We have James’s clear who is a highly successful blogger, one of the most successful ones in his space who posts. Quite rarely almost never uses catchy titles or images often writes short, but to the point posts and has massive success.
Doing so for Cal Newport, who also doesn’t have a publishing schedule, often publishes very short posts, but is a highly sought after right war. Wait but why one of the most successful blogs on the internet posts completely regularly quite rarely hosts the kind of stuff you would never get to by following a bunch of internet marketing tips and is hugely successful.
And the list of these exceptions goes on and on and on the reason these creators are successful is because they focus on the stuff in the center of the map that you simply won’t find by following the latest top 10 internet marketing tips blog post.
So, what can we learn from these creators?
And what can we do to get this kind of success that doesn’t follow the mainstream advice now that we’ve emptied your cup of two of the worst problems that are keeping you stuck in the next video we’ll start, exploring that important centerpiece of the and make sure You subscribe below if you want to get notified in the next, video is released.
Oppositional Defiant Disorder is what O-D-D stands for. How do you deal with a child who has ODD. First of all, is that really a diagnosis? Seriously Dr. Paul? Is that…? Yes. It is actually. It’s in the Diagnostic and Statistical Manual of Mental Disorders. And that kind of is weird to me too. But I’ve got the criteria here that I want to share with you. How to diagnose someone who’s got Oppositional Defiant Disorder. Here’s how its described. First… There’s 3 components here, okay?
The first is an angry, irritable mood. And there are 3 sub points after that. Listen to these.
Number 1 often loses temper.
Number 2 is often touchy or easily annoyed.
Number 3 is often angry and resentful.
Okay, I know what you’re thinking here. Because your kid probably does this. Yeah, I probably do this. Disclaimer right up front. For any diagnosis we use for children that involves behavior and most of them do. We have to distinguish between what’s normal or expected for a child of that age versus what’s out of the ordinary or bigger than what we would normally expect for a child that age.
Every child is going to go through periods or phases where these things are true for them. To make the diagnosis, it has to be more than what we would normally expect. And it has to persist for I think at least 6 months in order to make the diagnosis.
So, with that disclaimer, let’s go back to the diagnostic criteria. The first one as I pointed out is the angry irritable mood. Now, let’s go to the second category. Argumentative / defiant behavior. And there are 4 points under that as well.
Often argues with authority figures or for children and adolescence with adults.
Often actively defies or refuses to comply with requests from authority figures or with rules. Now again, you’re probably thinking, “Oh, that’s my kid.” Yeah, it probably is because most kids do this. But remember, we’re talking bigger than or more than would be normally expected for a child that age.
If you don’t have a lot of experience with other children, that are the age of your own, then withhold judgment for a while because maybe this is pretty normal for kids. But if it’s becoming a problem or interfering with their life, their education their ability to relate to people, that’s when we’re starting to take a little more notice of it. So, let’s go back to the criteria. There’s 2 more under argumentative and defiant behavior. Often deliberately annoys others and finally often blames others for his or her mistakes or behavior.
Isn’t this fun? That’s why we call it Oppositional Defiant Disorder. Alright, there’s one more category that I want to share with you from the criteria.
Vindictiveness. And this is described as has been spiteful or vindictive at least 2 within the past 6 months.
And then it goes into a whole disclaimer that I already shared with you about how this is above average. This is out of the ordinary. It’s more than we would expect for a child of that age and development. So, what do we do about it? Let’s say that your child is experiencing those criteria as I described into in the first part of the video.
And it does seem to be more than you would normally expect for a child of that age development. What can you do about it? We got 5 tips for you. Let’s start with this one. Try to identify the sources of frustration.
Check it out, we all do this. In fact, as human beings, our frustration often leads us to an acceleration of those feelings that we… That can be described as anger or defiance.
Probably your child is feeling frustrated about something. I’ve noticed this in just normal development of my own kids that sometimes when they’re going into a new developmental stage or they have a developmental milestone that they’re about to meet, they start to experience an increase in frustration.
This can lead to behavioral problems for a child. So as a parent, just push the pause button long enough to say, “Hmm, I wonder if my child is feeling frustrated.” That’s a little softer to deal with than the harshness of Oppositional and Defiant.
So, let’s break away from the diagnosis enough to realize that there’s probably some frustration happening. Here’s my second tip. Simplify your family rules. A lot of kids who are struggling with Oppositionality and defiance. Don’t wrap their heads around all of the rules and regulations and expectations that are coming up for them.
Let’s see if we can simplify it for them. And I really like three in particular. Let’s see if you agree with these. Rule number 1 respect yourself and others. This is a family rule.
Mom and dad are going to follow this rule, all the kids are going to follow this rule. This is an important part of our family culture. What does it mean to respect yourself and others? And then you can have a conversation with the kids about this. I would suggest that you do it in some kind of a family meeting or come together for a family council our family home evening of some kind to establish these family rules.
And you can ask them what it means to respect yourself. What does it mean to respect others? Have those conversations. Here’s rule number 2, respect property. We’ve already established the importance of respect.
Now let’s extend that to our property, our things. Taking care of things in the way that you should. Never vandalizing or intentionally breaking or damaging or harming people’s property.
This is important. Taking care of your own property.
You like those rules so far? Respect self and others, respect property. What else could we want as parents? That’s pretty well covering it. But I’ve got a third one for you that catches all of the loose ends.
Cooperate and obey. That’s family rule number 3. And that picks up everything that you might be concerned about that wasn’t covered in the first 2 rules. Now, let’s move to tip number 3. Tip number 3 is for you as a parent to remember the 3 rules for a power struggle.
Oppositional Defiant children typically get into a lot of power struggles. You know what I’m talking about, don’t you? So as a parent, you get to follow 3 rules for power struggles. Let’s talk about those 3. Number 1, avoid them.
Not your child. The power struggles. Avoid them. Don’t get into them unless you need to. Unless you absolutely have to.
It’s kind of like before marching up a hill. You got to decide, “Am I willing to die on that hill before I March up there into battle?” Be very selective in that way. Avoid the power struggles if you can. Rule number 2, if you can’t avoid them, win them.
I would tell the same thing to your kids, too. But they’re already really good at this rule. Because they know how to win a power struggle because they know rule number 3. You pick the issues. Notice that if you pick the issues, you’re going to have a whole lot easier time actually winning the power struggle.
You never pick something that they control. That’s a recipe for disaster. You always pick something that you control.
Let me give you an example. Your child is swearing, okay?
Yelling out profanities. This happens a little bit with ODD.
So, your kid is yelling disrespectful language. Don’t get into a power struggle over his language. You don’t control that.
You might instead say, “Look, you can say whatever you feel is appropriate to say. I have some limits about profanity. And so if you choose to use profanity in this home then you will lose access to the game system.” For example. Now, can you win that power struggle?
Yes, you can. Because you can enforce whether he has access to the game system. That’s what I’m talking about. Don’t get into a power struggle about his language.
That’s up to him.
You might want to choose to control the game system instead. You see? So, those are the 3 year rules for the power struggles. Now, let’s go to tip number 4. When we’re dealing with children who have Oppositional Defiant Disorder.
Establish a family culture of positivity. This is easier said than done. And this is part of what this whole channel is all about. You go to the playlist here for positive parenting or for positive personal development. You will get all kinds of ideas from the videos that we’ve put out before about how to create this culture.
The culture of positivity has everyone in the whole family taking a more positive position about what’s going on in the family. And it sets us up to move forward to the next step. Which is to create some powerful upgrades. Because even though this family culture the way it is, is really awesome. It could be better, yeah.
So, we set up a family culture of positivity. Now, one final tip about how to deal with children who have Oppositional Defiant Disorder.
And it has to do with you and your particular example and model to them. Here’s how I’m going to phrase it. Be calm and parent on.
This is the time for you to show them how to regulate and monitor your own feelings and emotions. So that you’re not flying off the handle. It can be really frustrating. Honestly, if your kids are oppositional and defiant, it might trigger things in you to where you want to react in a way that’s not going to help the situation. I tell you what, if you as a parent are yelling and screaming for your child to stop yelling and screaming, there’s something wrong with that equation.
And I’ll let you do the math. Be calm and parent on. Show and model the kind of behavior that you would like to see in your child. Maybe that one goes without saying, “But there I go. I went and said it.” Because I think we need to know that and focus on it and remember it as a parent. One last thing there. This is even more important when our kids are upset.
Because they don’t know yet how to regulate their own affect as well as you do. Be that model for them.
Honestly, I’m not even sure that Oppositional Defiant Disorder should be a diagnosis. It is something that we can deal with however. And hopefully that’s some good ideas from this video. If you haven’t connected yet with the Parenting Power-Up, Vicki and I’ve put a lot of tools into that but I think we’re going to find very helpful. And you’ll have constant access there to the 18 modules that are already there any updates that we create.
Go to parentingpower-up.com. You can connect to it right over there.
100 million miles from the earth lies a gigantic spherical mass of 2 billion billion tons of hydrogen and helium within the center of that object. Self-Gravity exerts an internal pressure exceeding 25 petty Pascal’s and temperatures reach an unimaginable 15 million degrees Kelvin. So extreme of these conditions that it causes some 600 million tons worth of protons to fuse together into helium in each and every second of it’s now 5 billion year, history, 8 minutes later less than a billionth of those photons intercept our planet. This nourishing light powers. Our plans, biosphere and warms our rocky abode against the empty cold of space. The Sun is our great provider. Without it, nothing could survive, but for an object is massive as powerful as a star. It can just as easily take away life as it can provider eat.
A violent crow, no mass, ejection or variable episodes of changing luminosity. We are ultimately at the whim of our home star. Unfortunately, the Sun seems to be just about the only constant in our lives, its output, it’s very stable. It rarely threatens the earth. It has been almost paternity looking after its door to the earth since our inception, but is this typical? What about other stars? The idea that the earth could be unique or rare is certainly familiar, but when it comes to our son, we’ve long assumed that it’s pretty typical just another grain of sand along the cosmic shore. But now we’re starting to see clues.
That something might be different.
That our home star might be special so joining us today, as we explore the rare Sun hypothesis.
In 1543, the *Polish astronomer Nicolaus Copernicus published his magnum opus de revolutionibus erbium coalesced’, I’m just before his death.
His radical idea was that the earth was not at the center of the cosmos, but that it was just one of many planets orbiting the Sun. It was the first of the great demotions that astronomy would inflict upon our presumed divine status as residing at the center of the universe. In 1838, Friedrich Bessel was able to use parallax to measure the distance of the star 61 Cygni, showing that it had to be roughly 10 light-years away and thus meaning the object had to be incredibly intrinsically luminous.
Just like our Sun astronomers soon realized that the Sun was just another grain within a field of millet, a galaxy of stars in which we reside another demotion in 1917, the American astronomer herba Curtis determined that nove within what was then called the Andromeda nebula were, in Fact: half a million light years away more distant than any of the local starts. By far this began.
The island universe’s hypothesis, which proposed that Andromeda and the other spiral shaped nebulae, were in fact other galaxies once again, a place in the universe was demoted with the work of Edwin Hubble, observing distant galaxies and years that followed cosmology mature. We realized that a very idea of a center was flawed. We live on a vast surface, beneath which we cannot see these Copernican demotions embody what is now often referred to as the principle of mediocrity, and it teaches us that every time that we have thought in history that we were special, it the earth, the Sun or Even a galaxy, we were wrong.
We were humbled by our study of the cosmos, and so, although we have no evidence for life elsewhere in the universe, many have reasoned that we would be making the same mistake as our ancestors, one often guided by divine arrogance, to assume that life is special to The earth perhaps, but if life, isn’t a distinct chemical phenomena and more like a member of a continuum of possible chemical pathways, then we maybe just a snowflake one of trillions of ways in which chemicals can be arranged and behave, but nothing intrinsically special about this arrangement. This snowflake accepts whatever specialness we elect to assign to it, and that would be the ultimate humbling, the ultimate mediocrity.
The prevalence of life may still be unclear to us, but when it comes to astronomical objects like planets and stars, surely here we can have some confidence that the Copernican principle of mediocrity is correct.
After all, isn’t this what the revolution was about in the first place, this view was perhaps most famously challenged by the so-called rare-earth hypothesis.
The idea that conditions here on earth might in fact be incredibly unusual, popularized in a classic book rare earth by Peter Ward and Donald Brownlee. The idea is really simply that conditions here on earth might be both incredibly unusual, but also essential for the emergence of life and intelligence. We’Ll leave a detailed discussion of this concept for another day, but the idea of a rare earth is attractive because it resolves an apparent paradox posed by the Copernican principle. Mediocrity tells us that stars, planets and even habitable zone rocky worlds should be common.
So why don’t we see any evidence for extraterrestrial civilizations out there in the cosmos? The rare earth hypothesis flies in the face of mediocrity. Its jarring proposition is that our world is special.
After all.
Sadly, the rare earth hypothesis is not an idea that we can test at least not right now, until we have the ability to probe the atmospheres of small rocky planets measure, their chemical constituents see their surface environment, orbital, environment and even internal geology. The rare earth hypothesis remains more speculation than a testable scientific theory. The small rocky planets just don’t emit much light and testing their uniqueness will be a multi-generational effort for Humanity. But what about other stars when we compare them to our Sun?
Surely the Copernican principle is safe here? Surely, when we look up at the stars and gaze at those glistening lights, we can be safe and the knowledge that they are just like our own Sun.
Well, certainly in that last example, the answer is no 90 % of the stars in the cosmos are so-called main-sequence stars, which means that just like the Sun, they are neither in the throes of birth nor death. But when we look up at the night sky, only 40 % of the stars that we see are main-sequence giant stars are rare, but they’re so bright that they get overrepresented in a way. Stars are a bit like people in any given room. Most people talk the normal level, but there’s always those louder individuals and because of their loudness, they get noticed. More and giant. Stars are just that they’re just so much brighter than most Warf stars that they’re more apparent in astronomy. We call this mom quiz bias.
You can remember that next time, you’re a cocktail party with a loudmouth, okay, fine, but that’s just the Stars that we can see.
If we took an unbiased earth a Shirley, the Copernican principle holds. Surely then sun-like stars would be common well again, not really, and it’s somewhat depends and what you mean by Sun, like if by Sun, like we just mean stars which are main-sequence, then sure the Sun is pretty common. And if we use a bit more precision and we ask how common are stars of the same stellar classification as our Sun, the answer is quite rare. Just two point: seven percent of main-sequence stars are g-type, yellow dwarfs that’s calculated using the magic spectral classification index and the Krupa initial mass function. Smaller k-type orange dwarfs make up nine point. Four percent of the population, an m-type red dwarfs, make up a whopping three-quarters of the sample.
In fact, if you were to pick a random main sequence, star you’re nearly thirty times more likely to pick an M dwarf than Ajit Worf. Now this isn’t just a pointless issue of taxonomical contention and dwarfs are completely different beasts compared to the Sun. For instance, when you look up at the night sky, none of the stars that you can see will be M dwarfs. That’s because these stars are so intrinsically faint that we just can’t see them, at least not with the naked eye.
A good example of that is Proxima Centauri. It is a nearest star, just 4.2 light-years away and if you’re in the southern hemisphere, you cannot see it with the naked eye there faintness is due to their lower mass, which in turn means that their internal pressures and temperatures simply cannot support the same level of Fusion output that our Sun can sustain – it’s not just their output, which is different. Their internal structure is also quite distinct. For example, the Sun has to bulk zones a radiative zone surrounding the core and a cooler convective zone near the surface, but M dwarfs are so cool that the convection zone consumes the entire star.
Not surprisingly, these stark differences mean that M dwarfs have very different activity levels to the Sun, for example, their surfaces are often covered with far more spots than our Sun, even covering the majority of the surface. In some cases, many are seen to exhibit frequent and powerful flares from their surface and again. Proxima Centauri is an excellent example of this, and these differences are major concerns to astrobiologists. The flaring in particular could be a real showstopper for life, with a potential to strip a planet of his atmosphere, entirely leaving them exposed to the vacuum of space, and on that basis there has been a growing chorus of voices in astronomy, arguing that our search for Life should prioritize G dwarfs over their m-class brethren, in spite of the greater observational challenges that G dwarfs face for many plant detection methods.
Let’s leave aside the M dwarfs then and just focus on stars are the same stellar type as the Sun G dwarf stars. Surely here we can be safe in using the Copernican logic. Surely now the mediocrity principle persists well, certainly at face value. The Sun appears fairly ordinary, for example, about half of all G DeWolf stars live in binary, star systems. So the fact we live around a single star system isn’t that unusual. Now, let’s look closer at the finer grain detail of our Sun.
It’s now that our turns to Kepler, not the man, but the telescope.
NASA’s Kepler mission, launched in 2009, was designed to determine how common earth-like planets were around sun-like stars the holy grail of exoplanet hunting. But, of course, like any mission, the budget had to be kept as tight as possible costs were hocked fiscally controlled. The precision of the telescope was designed to meet its goal than on a dime more. Its launch date was pushed back in January 2006 in the face of budget cuts and just a few months later, further budget constraints meant they had to replace the gimbal LED antennae which could point in all directions with a fixed antenna and as a result of that, They now had to sacrifice one day per month to point back at the earth and transmit data. The Kepler was unquestionably a lean mission to determine the design and on deity of the telescope.
Astronomers had to evaluate the expected signal-to-noise for an earth around another Sun. A key source of noise was expected to be the stars themselves, but only the Sun had ever been measured at this level of precision before only Hubble would have been capable of doing this first stars other than the Sun at least prior to Kepler. So, by monitoring the Sun astronomers had determined that it was in fact, remarkably quiet of the time scale for planetary transit, varying in brightness by just 20 parts per million. Invoking the Copernican principle, it made sense to the capital team to assume that the noise levels of other g dwarf stars would be similar to that of her own Sun. But with the signal of an earth passing in front of a Sun being just four times larger than this stellar noise level, that meant that the instrument noise components had to be remarkably low.
Nevertheless, with a nearly 1 metre aperture in a three-and-a-half-year mission, there was a sense of optimism that Kepler would be able to deliver and detect these Earth’s and, of course, the budget Hawks were happy that it didn’t cost a single dime more than it had to. After its launch, it not only offered unprecedented ability to spot planners, but also to monitor the behavior of stars, especially sun-like stars, which is specifically targeted. So it would seem like Kepler would really be able to prove the banality of our Sun once and for all confirm. The Copernican logic which ultimately guided its design, but something kind of surprising happened. Two years into the mission Ron, Gilliland of the Kepler team showed that the sun-like stars that Kepler had been patiently monitoring exhibited an average noise level about 50 % higher than the Sun. In other words, the Sun wasn’t typical.
It was unusually quiet now that paper didn’t make the headlines back in 2011, but it was a very well-known and troubling result to those in the capital team. Why well remember that Kepler was engineered to be just about good enough to detect another earth passing over another son assuming sun-like noise properties, but if stars were even a little bit noisier than the Sun, and there was really no margin for error. Kepler would be overwhelmed by the noise, so when Kepler’s nominal 3.5 year mission drew to an end, the team had zero Earth’s detected around sun-like stars and they argued that this wasn’t really their fault. It was the fault in their stars. The Kepler team thought that they could overcome this by extending the mission by four years.
After all, if stars are 1.5 times Nosie than expected, then in theory all we need to do is collect 1 point 5 squared, which is about 2 times more data, and so this was successful and when Kepler was extended, the community celebrated 4 more years of data Earth’s look out here we come but remember that Kepler was never designed with extensions or extra redundancy in mind. It was a lean mission, so perhaps it wasn’t a surprise when, in less than one year into that extended mission, Kepler suffered a second reaction, wheel, failure. These are the gyros that Kepler uses to orient itself in space. It only had one spare so with two failures.
The original extended mission could not proceed, and so when people wonder why we still don’t know the frequency of earth-like planets, despite flying a mission like Kepler something we’ve discussed previously on this channel, we can either blame the Stars or those damn reaction wheels.
So, we took a little side quest there, diving into the history of the Kepler mission, but now, let’s come back to the main topic of this video, which is does Gilliland’s 2011 study, disproves the Copernican principle, or at least perhaps put some tension on it. Is the Sun rare? Now the Sun is 4.6 billion years old and during that time has been slowly spinning down due to an effect called magnetic breaking, but the Stars that Kepler looked at weren’t all 46 billion years old, they were all different ages, some older and some younger, and perhaps the reason why Gilliland found higher activity levels is simply because his sample was contaminated with too many younger cousins of the Sun star still in their adolescence. Maybe the Sun is typical.
After all, at least amongst G dwarfs, if we could only correct for this effect, aging stars is notoriously difficult, but recently Tim Reinhard and colleagues found a way around this.
Remember that since the spin of stars slows down with age, they decided to take a group of stars with similar masses and sizes to the Sun, just like Gilliland, but further constrain the sample to only those stars with similar rotation peers to the Sun 25 days in Their new paper published just recently in science they yet again find that the Sun is quieter than average, a result which has now grabbed the headlines using measurements of sunspot areas dating all the way back to 1878. They showed that the sun’s typical activity places it in the lowest third of quiet, sun-like stars.
Other studies that focus on the flare activity of ostensibly sun-like stars have found that many of these stars exhibit flares, which are hundreds, even thousands of times more powerful than the most powerful flares we see on the Sun, such as the famous count, an event. In 1859, analysis of the Kepler data suggests that these super flares occur roughly once every millennium. So perhaps in this case, the reason why we haven’t seen any super flares is simply because our records and don’t extend back far enough. Nevertheless, there is an emerging picture that the Sun, at least as we see it today, appears to be unusually quiet compared to stars of similar type and using indirect evidence. The behavior of the Sun in the last century and a half doesn’t seem to be any different than that of the preceding 9 thousand years.
We really do seem to have a quiet home star and so borrowing from the famous rare earth hypothesis.
We might posit a rare Sun hypothesis now, the degree to which and exactly how these lower activity levels might affect. The emergence of life and intelligence here on earth remain unclear, a subjective, active debate and discussion, but I think at least in a qualitative sense. We can argue that a quieter star is advantageous for the emergence of beings such as us, but, unlike the rare earth hypothesis, this is one which we have a shot to answering in the coming years. It’s far easier to study, stars and exoplanets Copernicus’s. Grand idea in one way remains as true as ever stars.
Planets and galaxies are indeed very common. They litter the cosmos, but amongst those, countless specks of light stars which truly resemble the Sun appear unusual. Combining the percentages covered in this video we’d estimate that less than half a percent of stars can be considered sun-like, even in the local neighborhood and ignoring possible issues with a Galactic habitable zone that we’ll have to discuss another day.
We have to face the stark reality that, assuming that we are typical, at least when it comes to life, is ultimately an act of faith, because the data just doesn’t show that yet we cannot blindly apply the Copernican principle to any and everything that we come across, Because, clearly, in the case of the Sun, it is unambiguously not a typical star, like the crest of an iceberg peeking out of the waves living on the surface. We may be unaware of just how unusual we are compared to the book for the first time. In a long time, we are beginning to question the Copernican doctrine.
We are beginning to ponder the unthinkable. Could our home be special after all, guys? Thank you so much for. I want to give a huge shout-out to Tom Widow, son, Laura Sam Bob and Mark Sloan for generously supporting the cool worlds team.
Now, if you have any thoughts or questions about the rest and hypothesis be sure to put them down below in the comment section and of course, as always, please do like subscribe and share this video. It really does help us out so until the next video stays thoughtful and stay curious.
Why Recent Unusual Activities in the San Andreas Fault Could Trigger a Major Earthquake? In the heart of California, a geological time bomb is ticking! And, here’s where it gets really terrifying. The San Andreas Fault, which spans 1,200 kilometers across California, serves as the state’s tectonic backbone. For more than a century, this Fault has silently accumulated energy, waiting for the right moment to unleash its fury.
As the Pacific and North American plates collide, their movement should be slow, yet they are locked, causing stress with each passing instant.
When the fault eventually ruptures, California will be hit by a massive earthquake, leaving a trail of devastation in its wake. The scary truth is that this disaster is not a distant threat; it is an impending reality that will occur during our lives. Recent seismic activity in the Parkfield region has scientists concerned that a large earthquake, possibly on the scale of the deadly 7.9 magnitude quake that demolished San Francisco in 1906, is approaching.
What exact seismic events or patterns have been observed in the Parkfield region? Can anything realistically reduce the chance of a 1906-scale earthquake? The answers may be more horrifying than you could have imagined. California’s central region is home to a geological mystery that has been intriguing scientists for over a century.
At the epicenter of this mystery lies the Parkfield section of the infamous San Andreas fault, which slices through the sleepy town of Parkfield.
With a population of just 18 people, Parkfield may be tiny, but it holds a seismic secret that has captivated scientists for generations. For reasons not fully understood, this part of the San Andreas Fault experiences moderate earthquakes around magnitude 6.0 at regular intervals. Historical records showcase a fascinating pattern with notable earthquakes in 1857, 1881, 1901, 1922, 1934, and 1966.
In each case, the ground moved and trembled, sending regular bursts of shaking and vibration through the area.
This consistent occurrence, averaging approximately 22 years between events, has turned Parkfield into a natural laboratory. The most recent quake happened on September 28, 2004, when a magnitude 6.0 tremor rocked the region. It was felt throughout the state and even in the San Francisco Bay Area. Though moderate, the quake provided valuable data, enabling scientists to examine the intricate dynamics of fault rupture and the indicators that precede seismic events.
Recognizing the research opportunities presented by this fault segment, an ambitious initiative was started: the San Andreas Fault Observatory at Depth (SAFOD). Just north of Parkfield, a team of scientists embarked on a bold mission to drill into the core of the San Andreas Fault. By placing an array of sensors 2 to 3 kilometers deep within the Earth’s crust, they had hoped to gain unparalleled insights into the intricate interplay of tectonic forces that drive earthquake behavior. Now, their data suggests the fault is once again building up substantial strain energy, much like the periods preceding previous quakes. What’s more, the broader San Andreas Fault system has exhibited heightened seismic activity in recent years.
Smaller earthquakes, while not necessarily a direct precursor to a larger event, can sometimes be a sign that major stress is accumulating along the fault. Of course, predicting the timing and magnitude of earthquakes remains an imperfect science. But with the clock ticking, we will explore the recent unusual activity in the San Andreas Fault, what the history of seismic activities in the region can tell us about the recent observations, and why we might be on the verge of a major earthquake.
But before we dive into the terrifying details, let’s establish some context: Southern California is no stranger to earthquakes, with residents experiencing an average of 10,000 quakes per year. Most of these quakes are too small to be felt, but the sheer number is a stark reminder that the state is crisscrossed by 500 active faults, any of which could unleash a nightmare of shaking at any moment.
But there’s one major fault line that stands out from the rest, and that’s the San Andreas Fault. This infamous fault runs for 800 miles, stretching from above San Francisco, past Los Angeles, across the Mexican border, and into the Gulf of California. The San Andreas Fault has been around for an astonishing 30 million years, created by the meeting of two tectonic plates – the Pacific and the North American.
To understand how the San Andreas Fault works, imagine two very slow and very heavy trains lumbering past each other in opposite directions. One train, the Pacific plate, is heading northwest, while the other, the North American plate, is heading southeast.
You’d think they’d be in constant motion, ever so slowly passing each other without a hitch. But that’s not what happens. Instead, the trains are so weighed down with “luggage and passengers” that they get caught on each other and come to a stop. Rather than separating them, the “engine drivers” keep adding more “coal” until a huge amount of energy builds up. Finally, that energy gets to be too much, and everything snaps.
The trains lurch forward, away from each other, causing their “carriages” to shake and making a whole bunch of people fall over. That, in a very simplified form, is what’s happening with the San Andreas Fault. In the 30 million years of its existence, the two plates have moved an impressive 350 miles past each other.
But aside from a relatively calm section in central California, they’ve been doing it in sudden bursts, each of which means one thing and one thing only – earthquake time. Technically, this is known as a strike-slip fault, less common than other types, but that’s not what makes the San Andreas so noteworthy.
The reason geologists are concerned about the San Andreas Fault can be summed up with a single worrying statistic: the vast majority of Californians live in the area around the fault.
That includes everyone in LA, San Francisco, San Bernardino, San Jose, Santa Barbara, and many more. In some places, towns have been built directly on top of the fault, like San Francisco’s Bay Area Rapid Transit system, which runs a tunnel right through the middle of the fault. All this means that any quake caused by the San Andreas Fault has the potential to be devastating. Take the 1994 Northridge quake, caused by one of San Andreas’ secondary faults.
It struck the San Fernando Valley at around 4:30 a.m., measuring 6.7 on the Richter scale.
The quake collapsed buildings, killing 57 people and causing around $20 billion in damages.
That’s scary, right? Well, just know that the Northridge quake wasn’t even near to being the “big one.” It was barely a hiccup in terms of what the San Andreas Fault is capable of. Hey, guys, just a moment Before we continue, be sure to join the Insane Curiosity Channel… Click on the bell, you will help us to make products of ever-higher quality! To get a glimpse of what it’s like when the San Andreas really ruptures, we need to go back intime to witness one of the worst natural disasters in U.S. history.
The Great San Francisco Earthquake of 1906 is a chilling example of the San Andreas Fault’s destructive power.
On April 18, 1906, a massive earthquake struck at 5:12 a.m., measuring around 7.9 on the Richter scale.
The quake lasted for a terrifying 48 seconds, causing widespread destruction and fires that burned for days. The aftermath was nothing short of apocalyptic. Over 80% of San Francisco was destroyed, leaving hundreds of thousands of people homeless. The death toll was estimated to be around 3,000, although some reports put it much higher.
The economic losses were staggering, with estimates ranging from $350 million to $500 million in 1906 dollars – equivalent to over $13 billion today.
Now, here’s the big question, although the region has been prone to many disasters in the past: How Are We Sure of an Impending Earthquake in the Region? The San Andreas Fault is a name etched in the minds of disaster-conscious Americans, thanks in part to the dramatic portrayals in the film industry.
But the reality is just as gripping – the fault line has left a trail of devastation in its wake, from the 1906 San Francisco earthquake to the 1857 southern California quake. While the 21st century has seen a relative calm, scientists warn that a major earthquake is overdue, with a significant likelihood of a massive tremor striking the fault line within the next 50 years. Predicting earthquakes, however, remains an elusive task, unlike other natural disasters such as hurricanes, tornadoes, or wildfires.
But a recent study published in Frontiers in Earth Science hints that a section of this notorious fault may be building up to a significant event. The paper raises crucial questions about the possibility of detecting preparatory phases before major earthquakes and whether these phases are common to all major tremors. The focal point of this study is the section of the fault near Parkfield, a small town in central California with a population of just over two dozen. This seismically dynamic location is characterized by a unique behavior, with the fault “creeping” at a rate of 1.4 inches per year north of Parkfield, while remaining locked in place to the south.
The U.S. Geological Survey (USGS) labels this stretch as a “transition zone” between the creeping and locked behavior of the fault. Historically, earthquakes in this area occur every 22 years, but the last quake took place in 2004, 14 years ahead of schedule. Scientists seized the opportunity to collect data, which revealed valuable insights into earthquake physics and the effects of strike-slip earthquakes worldwide.
The new study’s lead author, Luca Malignin, suggests that the area is now entering the end of its quiet phase. Malignin’s research highlights the significance of sound wave attenuation, which showed distinct patterns in the 2004 quake. As stress builds up, cracks form, affecting permeability and the behavior of high- and low-frequency waves.
A striking similarity was observed in the region in 2021, with the attenuation of high-frequency waves dropping six weeks prior to the earthquake. While the fault near Parkfield has skipped quakes before, Malignin warns that an eruption is likely soon.
But at Insane Curiosity, we are not one for sensationalism, so it’s important to state that in geologic time, “soon” means any time from now to the next 100,000 years.
What Other Evidence Supports The Threat of the Southern San Andreas Fault? In 2006, a renowned geophysicist named Yuri Fialko from the Scripps Institution of Oceanography conducted a study that set off alarm bells in the scientific community. Through meticulous analysis of data gathered over decades, Fialko and his team uncovered a deeply unsettling revelation – the southern segment of the San Andreas Fault had reached a critical stress threshold, priming it for a catastrophic rupture of magnitude 7.0 or greater.
This finding carried chilling implications. The region surrounding Los Angeles, a sprawling metropolitan area home to millions, was sitting atop this seismic time bomb.
The southern stretch of the fault, extending through San Bernardino, Riverside, and Imperial counties in California, as well as the Mexican border area, had not experienced a significant release of pent-up tectonic strain for over three centuries. As the relentless grind of the Pacific and North American plates continued, immense forces were steadily building, straining the fault line to its limit. With each passing year, the risk of catastrophic rupture grew ever higher.
Fialko’s study painted a grim picture of the potential devastation.
A major earthquake along the southern San Andreas Fault would unleash destruction unlike anything seen in modern times. Older buildings, ill-equipped to withstand such violent shaking, could crumble like houses of cards. Soil liquefaction in coastal areas could destabilize entire neighborhoods. Beyond the immediate epicenter, the shockwaves would ripple outward, rattling the foundations of the region’s critical infrastructure.
Major transportation arteries could be severed, cutting off vital supply lines and emergency response efforts. Now, advanced satellite-based geodetic techniques, such as GPS and Isar, have allowed scientists to precisely measure the gradual deformation and movement of the Earth’s surface around the San Andreas Fault.
These measurements confirm that the southern segment is accumulating strain at a rapid pace, with the Pacific and North American plates grinding past each other at a rate of approximately 35-40 millimeters per year. Yet, amidst this threatening scenario, the study also underscored the urgent need for preparedness and mitigation efforts.
The scientific community has sounded the alarm, and now it is up to local authorities, emergency services, and the public to heed the warning and take the necessary steps to safeguard lives and minimize the potential for catastrophic loss.
Now over to you! Do you think the next San Andreas Fault earthquake will happen anytime soon? Is there a region you think is more prone to a more urgent earthquake? Share your opinion in the comments below.
Click on the next video that pops up on your screen.
It explains why the new Madrid fault disaster could hit the middle of the U.S! Thanks for watching.
Hello, My name is Jose Amorós first of all I wish you a warm welcome to my blogs. Form a team and thus grow professionally. I am an experienced person focused on advising people with an interest like me in online business.
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